---
title: "Trend — ghee - Flapen"
canonical_url: "https://flapen.com/research/sa/grocery/ghee/trend"
last_updated: "2026-08-08T09:31:46.583Z"
locale: en
meta:
  description: "Niche score 50/100 · $423K/yr market · 320K searches/yr · $38.64 avg price. Soft demand (-25.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $423K/yr market · 320K searches/yr · $38.64 avg price. Soft demand (-25.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — ghee - Flapen"
---

# **ghee**

**Worth a look**

Shows low returns (0.7%), but soft demand (-25.1% this quarter) keeps it on the watch list.

Market size 56Growth 12Conversion 43Competition 26Returns 97Price range 85Avg price 95Brand share 19Review moat 85Quality gap 63

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$38.64**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****300**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****$4.07–$89.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$423K**

$423K/yr · 320K searches

**Conversion**

**Okay****3.4%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-25.1%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sa&signal=low_review_barrier "Top brand's reviews < 500")

## Trend