---
title: "Decaf Coffee — $122K/yr Amazon SA Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sa/grocery/decaf-coffee"
last_updated: "2026-08-08T09:30:42.787Z"
locale: en
meta:
description: "Niche score 45/100 · $122K/yr market · 89K searches/yr · $47.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $122K/yr market · 89K searches/yr · $47.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Decaf Coffee — $122K/yr Amazon SA Niche (2026) - Flapen"
---
# **decaf coffee**
**Skip it**
Brand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 24Conversion 36Competition 20Returns 98Price range 42Avg price 94Brand share 17Review moat 80Quality gap 83
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$47.70**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****390.09**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$10.60–$211.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$122K**
$122K/yr · 89K searches
**Growth**
**Bad****-2.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Saudi Arabia niche tracking, decaf coffee is a $122K/yr Amazon Saudi Arabia market (89K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **decaf coffee market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$143K–$191K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#71**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **45%**
- **Out of stock**
- **14.4%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **71 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**2%**
- Nescafe45% - illy24% - Nestle Nescafe8% - dr.CAFE8% - Cofique7% - Silverskin Coffee Roasters5% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.1% search growth over the last 90 days.
2K2KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/sa/grocery/decaf-coffee/trend)
## **Top decaf coffee search terms**
- **decaf coffee**30K/yr-14.6%3.6% conv. - **قهوة ديكاف**12K/yr+10.6%1.3% conv. - **ديكاف**9K/yr+27.1%1.2% conv. - **قهوة بدون كافيين**10K/yr-17.4%2.1% conv. - **decaf**8K/yr+13.4%2.3% conv. - **نسكافيه ديكاف**6K/yr+31.9%2.7% conv. - **قهوة منزوعة الكافيين**10K/yr-21.5%1.1% conv. - **nescafe decaf**4K/yr+3.6%4.8% conv. [**All search terms **](https://flapen.com/research/sa/grocery/decaf-coffee/search-terms)
## **Top decaf coffee products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$24K30%$37K40%$49K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nescafe Gold Decaf Instant Coffee Jar 95g**Nescafe**$29.36**4.4★878 rev](https://www.amazon.sa/dp/B0B21J259D) [2**illy Grounded Coffee Beans - Decaffeinated 250 gms**illy**$35.67**4.2★571 rev](https://www.amazon.sa/dp/B0000WEVG2) [3**NESCAFE REDMUG DecafStick (50x1.8g)**Nestle Nescafe**$40.37**0.0★0 rev](https://www.amazon.sa/dp/B0GZP79HHQ) [4**dr.CAFE Coffee Decaf Columbian Specialty Coffee Beans Arabica 100% 250 Gram**dr.CAFE**$43.17**3.4★35 rev](https://www.amazon.sa/dp/B09R72N8FD) [5**illy Coffee Beans - Decaffeinated 250 gms**illy**$33.95**4.2★2,038 rev](https://www.amazon.sa/dp/B0001AV4RC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NESCAFE REDMUG DecafStick (50x1.8g)**Nestle Nescafe**$40.37**0 rev2mo ago](https://www.amazon.sa/dp/B0GZP79HHQ) [**NESCAFÉ Cappuccino Decaf Instant Coffee 7 Sachets 100percent Responsibly Sourced Coffee Pack of 1**Nescafe**$13.86**318 rev6mo ago](https://www.amazon.sa/dp/B0F4NT7S92) [**Cofique Decaf Coffee 5 Cofique Coffee Bags 7g Per Bag Easy To Prepare 100% Arabica Coffee Balanced Flavor With A Calming Immersion**Cofique**$10.60**28 rev1y ago](https://www.amazon.sa/dp/B0DHQQCZ7V) [**Starbucks Decaf Espresso Roast by Nespresso Capsules 57g**Starbucks**$22.82**117 rev2y ago](https://www.amazon.sa/dp/B0CRBJBW1D) [**Silverskin Coffee Roasters Specialty DECAF Coffee from Colombia Whole Beans for Filter & Espresso 250g**Silverskin Coffee Roasters**$41.54**32 rev3y ago](https://www.amazon.sa/dp/B0C7NH9RZ4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NESCAFE REDMUG DecafStick (50x1.8g)**Nestle Nescafe**$40.37**0.0★**▲ 275%**](https://www.amazon.sa/dp/B0GZP79HHQ) [**NESCAFÉ Cappuccino Decaf Instant Coffee 7 Sachets 100percent Responsibly Sourced Coffee Pack of 1**Nescafe**$13.86**4.6★**▲ 101%**](https://www.amazon.sa/dp/B0F4NT7S92) [**Silverskin Coffee Roasters Specialty DECAF Coffee from Colombia Whole Beans for Filter & Espresso 250g**Silverskin Coffee Roasters**$41.54**3.9★**▲ 54%**](https://www.amazon.sa/dp/B0C7NH9RZ4) [**Starbucks Decaf Espresso Roast by Nespresso Capsules 57g**Starbucks**$22.82**4.2★**— 0%**](https://www.amazon.sa/dp/B0CRBJBW1D) [**Cofique Decaf Coffee 5 Cofique Coffee Bags 7g Per Bag Easy To Prepare 100% Arabica Coffee Balanced Flavor With A Calming Immersion**Cofique**$10.60**4.0★**— 1%**](https://www.amazon.sa/dp/B0DHQQCZ7V)
**~~View all trending →~~**
## **What buyers say about decaf coffee**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**الذوق العام**50%
*“It tastes really good”*
**المنتج المعلن عنه مقابل المنتج الفعلي**25%
*“As expected”*
**يشم**25%
*“Nice taste and smell”*
### **What buyers complain about **
**محترق/محمص/مخبوز أكثر من اللازم**50%
*“roasted too much”*
**تعليمات الطبخ**50%
*“roasted too much”*
## **Common questions**
- **Is decaf coffee profitable to sell on Amazon Saudi Arabia?**
- The niche generates $122K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.1%. Flapen's verdict: Skip it (45/100).
- **How competitive is the decaf coffee niche?**
- 7 brands and 19 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in decaf coffee?**
- Top complaints mined from reviews: محترق/محمص/مخبوز أكثر من اللازم, تعليمات الطبخ. The return rate is 0.3%.
- **When does demand for decaf coffee peak?**
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the decaf coffee niche?**
- Listings span $10.60–$211.28; the average listing price is $47.70 (sweet spot $15–$100). The average incumbent carries 390 reviews — the moat a new listing must climb.
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