---
title: "Crackers — $40K/yr Amazon SA Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sa/grocery/crackers"
last_updated: "2026-08-08T06:50:22.916Z"
locale: en
meta:
description: "Niche score 44/100 · $40K/yr market · 84K searches/yr · $6.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $40K/yr market · 84K searches/yr · $6.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Crackers — $40K/yr Amazon SA Niche (2026) - Flapen"
---
# **crackers**
**Skip it**
Prices mostly outside the sweet spot ($2.41–$10.43) — this niche doesn't clear our bar today.
Market size 10Growth 51Conversion 73Competition 20Returns 99Price range 0Avg price 19Brand share 28Review moat 77Quality gap 73
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****454.92**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+20.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****$6.96**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$40K**
$40K/yr · 84K searches
**Price range**
**Bad****$2.41–$10.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Saudi Arabia niche tracking, crackers is a $40K/yr Amazon Saudi Arabia market (84K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **crackers market data**
- **Units sold / yr**
- **8K–10K**
- avg 750–1,000/product
- **Revenue / yr**
- **$56K–$70K**
- units × avg price
- **Conversion rate**
- **6.8%**
- **Avg BSR**
- **#19**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **8%**
- **Out of stock**
- **8.3%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **—flat
**Sellers**
**11**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**8%**
- Mondelez International38% - RITZ33% - Gullon8% - ÜLKER5% - Borgat5% - TEA SHOP3% - Open — no brand owns it (3 brands, 8%)
## **Demand**
Weekly Amazon search volume, last 41 weeks — +20.8% search growth over the last 90 days.
4K3KSpike '25Holiday '25Spike '26Prime Day '26Oct '25Nov '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sa/grocery/crackers/trend)
## **Top crackers search terms**
- **بسكوت مالح**18K/yr+24.0%7.4% conv. - **مقرمشات**16K/yr+26.7%1.0% conv. - **crackers**15K/yr-8.3%2.6% conv. - **ritz biscuits**8K/yr+39.4%7.3% conv. - **ritz**10K/yr+20.8%8.7% conv. - **ريتز**7K/yr+36.4%7.0% conv. - **كراكرز**6K/yr+16.4%1.4% conv. - **مقرمشات صحية**5K/yr+46.1%1.2% conv. [**All search terms **](https://flapen.com/research/sa/grocery/crackers/search-terms)
## **Top crackers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$8K30%$12K40%$16K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ritz Salted Cracker Biscuits 12 x 39.6 g**Mondelez International**$8.92**4.7★1,205 rev](https://www.amazon.sa/dp/B0C6PZ9PWV) [2**Ritz Sweet Chili Salted biscuits Crackers 39.5gx12**RITZ**$9.58**4.1★45 rev](https://www.amazon.sa/dp/B0F48PJV1D) [3**Ritz Salted Cracker Biscuits 297 g**RITZ**$7.60**4.6★422 rev](https://www.amazon.sa/dp/B0C6Q1MLZN) [4**RITZ 39.5G Cheese x 12**RITZ**$10.43**4.7★19 rev](https://www.amazon.sa/dp/B0G2RVXX9P) [5**Gullon Crackers Biscuit with Qiunoa & Chia Seeds 250 g**Gullon**$6.64**4.3★1,894 rev](https://www.amazon.sa/dp/B0834BW7HM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Crumbz Salted Crackers 60 g**Crumbz**$2.41**2 rev4mo ago](https://www.amazon.sa/dp/B0GTQV2376) [**RITZ 39.5G Cheese x 12**RITZ**$10.43**19 rev7mo ago](https://www.amazon.sa/dp/B0G2RVXX9P) [**Al Fares Original Natural Thyme Crackers 120 g**Al Fares**$4.18**26 rev9mo ago](https://www.amazon.sa/dp/B0FWZSW8QK) [**KRIT CRACKER - 200G**Cuétara**$4.78**11 rev10mo ago](https://www.amazon.sa/dp/B0C4YTYK3X) [**Ritz Sweet Chili Salted biscuits Crackers 39.5gx12**RITZ**$9.58**45 rev11mo ago](https://www.amazon.sa/dp/B0F48PJV1D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Crumbz Salted Crackers 60 g**Crumbz**$2.41**3.1★**▲ 337%**](https://www.amazon.sa/dp/B0GTQV2376) [**RITZ 39.5G Cheese x 12**RITZ**$10.43**4.7★**▲ 256%**](https://www.amazon.sa/dp/B0G2RVXX9P) [**Ritz Sweet Chili Salted biscuits Crackers 39.5gx12**RITZ**$9.58**4.1★**▲ 74%**](https://www.amazon.sa/dp/B0F48PJV1D) [**Al Fares Original Natural Thyme Crackers 120 g**Al Fares**$4.18**4.1★**▲ 46%**](https://www.amazon.sa/dp/B0FWZSW8QK) [**KRIT CRACKER - 200G**Cuétara**$4.78**4.3★**▲ 13%**](https://www.amazon.sa/dp/B0C4YTYK3X)
**~~View all trending →~~**
## **What buyers say about crackers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**نكهة**38%
*“The flavour combinations is good”*
**الذوق العام**38%
*“they have a really crunchy taste”*
**تجعد**13%
*“crunchy”*
### **What buyers complain about **
**الذوق العام**50%
*“I did not like the taste”*
**المنتج المعلن عنه مقابل المنتج الفعلي**25%
*“not as described”*
## **Common questions**
- **Is crackers profitable to sell on Amazon Saudi Arabia?**
- The niche generates $40K/yr across 12 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +20.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the crackers niche?**
- 9 brands and 11 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in crackers?**
- Top complaints mined from reviews: الذوق العام, المنتج المعلن عنه مقابل المنتج الفعلي. The return rate is 0.2%.
- **What does it cost to enter the crackers niche?**
- Listings span $2.41–$10.43; the average listing price is $6.96 (sweet spot $15–$100). The average incumbent carries 455 reviews — the moat a new listing must climb.
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