---
title: "Trend — brown rice - Flapen"
canonical_url: "https://flapen.com/research/sa/grocery/brown-rice/trend"
last_updated: "2026-08-08T10:18:00.969Z"
locale: en
meta:
  description: "Niche score 52/100 · $30K/yr market · 35K searches/yr · $23.12 avg price. A small market ($30K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $30K/yr market · 35K searches/yr · $23.12 avg price. A small market ($30K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — brown rice - Flapen"
---

# **brown rice**

**Worth a look**

Shows a thin review moat (28 avg reviews), but a small market ($30K/yr) keeps it on the watch list.

Market size 7Growth 49Conversion 46Competition 24Returns 97Price range 73Avg price 95Brand share 41Review moat 99Quality gap 83

**Review moat**

**Incredible****28.14**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$23.12**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$6.67–$37.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+18.9%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****3.7%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$30K**

$30K/yr · 35K searches

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sa&signal=low_review_barrier "Top brand's reviews < 500")

## Trend