---
title: "Products — umbrella - Flapen"
canonical_url: "https://flapen.com/research/sa/fashion/umbrella/products"
last_updated: "2026-08-08T11:04:50.593Z"
locale: en
meta:
  description: "Niche score 61/100 · $214K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · $214K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — umbrella - Flapen"
---

# **umbrella**

**Worth a look**

Shows demand growing +135.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 41Growth 96Conversion 21Competition 80Returns 49Price range 26Avg price 92Brand share 54Review moat 35Quality gap 85

**Growth**

**Incredible****+135.7%**

90-day search growth — must beat 0% to launch

**Avg price**

**Great****$54.15**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****3.0%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****$214K**

$214K/yr · 233K searches

**Review moat**

**Okay****2,976.36**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$0.63–$326.56**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

**Signals**[** Trending**](https://flapen.com/research/niches?market=sa&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=sa&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=sa&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=sa&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=sa&signal=out_of_stock "OOS rate > 10%")

## Products