---
title: "Search terms — passport holder - Flapen"
canonical_url: "https://flapen.com/research/sa/fashion/passport-holder/search-terms"
last_updated: "2026-08-08T07:57:40.330Z"
locale: en
meta:
  description: "Niche score 53/100 · $80K/yr market · 63K searches/yr · $72.39 avg price. A small market ($80K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $80K/yr market · 63K searches/yr · $72.39 avg price. A small market ($80K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — passport holder - Flapen"
---

# **passport holder**

**Worth a look**

Shows a sweet-spot price point ($72.39 avg), but a small market ($80K/yr) keeps it on the watch list.

Market size 20Growth 51Conversion 22Competition 80Returns 50Price range 32Avg price 85Brand share 77Review moat 56Quality gap 68

**Avg price**

**Great****$72.39**

avg listing price — sweet spot $15–$100

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Brand share**

**Great****58%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,249.14**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+20.8%**

90-day search growth — must beat 0% to launch

**Returns**

**Okay****3.0%**

return rate — above 5% kills the launch gate

**Price range**

**Okay****$5.80–$273.90**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$80K**

$80K/yr · 63K searches

**Signals**[** High Price**](https://flapen.com/research/niches?market=sa&signal=high_price "Avg price > $50")

## Search terms