---
title: "Passport Holder — $80K/yr Amazon SA Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sa/fashion/passport-holder"
last_updated: "2026-08-07T20:21:04.899Z"
locale: en
meta:
description: "Niche score 53/100 · $80K/yr market · 63K searches/yr · $72.39 avg price. A small market ($80K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $80K/yr market · 63K searches/yr · $72.39 avg price. A small market ($80K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Passport Holder — $80K/yr Amazon SA Niche (2026) - Flapen"
---
# **passport holder**
**Worth a look**
Shows a sweet-spot price point ($72.39 avg), but a small market ($80K/yr) keeps it on the watch list.
Market size 20Growth 51Conversion 22Competition 80Returns 50Price range 32Avg price 85Brand share 77Review moat 56Quality gap 68
**Avg price**
**Great****$72.39**
avg listing price — sweet spot $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,249.14**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+20.8%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****3.0%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****$5.80–$273.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$80K**
$80K/yr · 63K searches
**Signals**[** High Price**](https://flapen.com/research/niches?market=sa&signal=high_price "Avg price > $50")
According to Flapen's Amazon Saudi Arabia niche tracking, passport holder is a $80K/yr Amazon Saudi Arabia market (63K searches/yr). The top 5 brands hold 58% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **passport holder market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$54K–$72K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#42**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **61%**
- **Out of stock**
- **6.9%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**29 **▼falling
**Sellers**
**58**
**Top-5 brand share**
**58%**
Top 20: 93%
**Top-5 click share**
**35%**
Top 20: 71%
**Open market**
**39%**
- Spigen29% - GraGra10% - BOACAY9% - HJQYQ6% - Promate4% - LEART4%
## **Demand**
Weekly Amazon search volume, last 51 weeks — +20.8% search growth over the last 90 days.
2K1KSpike '25Black Friday '25Spike '26Prime Day '26Aug '25Sep '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/sa/fashion/passport-holder/trend)
## **Top passport holder search terms**
- **passport holder**27K/yr+38.8%0.7% conv. - **passport cover**21K/yr-1.6%1.0% conv. - **passport wallet**9K/yr-1.2%0.6% conv. - **passport bag**6K/yr+66.2%0.7% conv. [**All search terms **](https://flapen.com/research/sa/fashion/passport-holder/search-terms)
## **Top passport holder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$5K9%$7K12%$10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Spigen Life Passport Card Cover Holder Passport Wallet Travel Documents Organizer Protector Passport Holder Travel Accessories with RFID Blocking Technology SIM Card Pin Included - Navy Blue**Spigen**$164.37**4.6★3,646 rev](https://www.amazon.sa/dp/B0D85FTSTL) [2**Passport Holder Wallet Cover Case Passport Case with RFID Blocking PU Leather Travel Document Holder for Men&Women Travel Accessories (Green)**GraGra**$15.70**4.3★155 rev](https://www.amazon.sa/dp/B0BQBX7QGG) [3**Spigen Life Passport Card Cover AirTag Holder Passport Wallet Travel Documents Organizer Protector Passport Holder Travel Accessories with RFID Blocking Technology SIM Card Pin Included - Black**Spigen**$185.40**4.6★3,646 rev](https://www.amazon.sa/dp/B0DK7SX87C) [4**BOACAY Family Passport Holder RFID Travel Wallet for Women & Men Document Organiser Quartz Gray One Size Modern**BOACAY**$64.95**4.6★6,953 rev](https://www.amazon.sa/dp/B092MN4HRN) [5**Spigen Life Passport Card Cover Holder Passport Wallet Travel Documents Organizer Protector Passport Holder Travel Accessories with RFID Blocking Technology SIM Card Pin Included - Black**Spigen**$166.32**4.6★3,646 rev](https://www.amazon.sa/dp/B0BHC41KYN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Promate Smart Leather Passport Holder with RFID Protection Apple Find My Global Tracker Wireless Charging 6-Month Battery Waterproof Anti-Loss Travel Wallet Organizer (Black)**Promate**$128.62**7 rev11mo ago](https://www.amazon.sa/dp/B0FNWBTTV9) [**Air Tag Passport Holder Cute Passport Holder with Air tag Slot RFID Passport Wallet Cover for Women Family Leather Passport Protector Case Anti-Lost Travel Essentials (Green)**NALACAL**$47.63**12 rev1y ago](https://www.amazon.sa/dp/B0FHJSQMSV) [**HJQYQ Passport Holder Wallet Cover Case Passport Case with RFID Blocking PU Leather Travel Document Holder for Men&Women Travel Accessories (dark blue)**HJQYQ**$17.76**17 rev1y ago](https://www.amazon.sa/dp/B0FCFCZTDF) [**Passport Holder Wallet Cover Case Passport Case with RFID Blocking PU Leather Travel Document Holder for Men&Women Travel Accessories (Green)**HJQYQ**$17.38**17 rev1y ago](https://www.amazon.sa/dp/B0F7QYSGVN) [**Spigen Life Passport Card Cover AirTag Holder Passport Wallet Travel Documents Organizer Protector Passport Holder Travel Accessories with RFID Blocking Technology SIM Card Pin Included - Black**Spigen**$185.40**3,646 rev1y ago](https://www.amazon.sa/dp/B0DK7SX87C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BOACAY Travel Document Organizer with RFID Family Passport Holder Wallet for Women & Men Portable & Waterproof Case for Cards Boarding Pass Money**BOACAY**$111.41**4.6★**▲ 137%**](https://www.amazon.sa/dp/B094JRPBNG) [**homchen RFID Blocking Family Passport Wallet Holder Waterproof Travel Document Organizer Credit Card Clutch Bag for Men Women (Grey)**homchen**$26.92**4.5★**▲ 124%**](https://www.amazon.sa/dp/B07PLNXYGF) [**Spigen Life Passport Card Cover Holder Passport Wallet Travel Documents Organizer Protector Passport Holder Travel Accessories with RFID Blocking Technology SIM Card Pin Included - Navy Blue**Spigen**$164.37**4.6★**▲ 118%**](https://www.amazon.sa/dp/B0D85FTSTL) [**Sosimcoty Passport Holder Travel Wallet with Shoulder Strap- Family Passport Holder of 5 RFID Blocking Passport Wallet for Men Women (XL)**Sosimcoty**$76.75**4.2★**▲ 106%**](https://www.amazon.sa/dp/B0CHPK6LH6) [**Travel Document Organizer Family Passport Holder Premium Wallet for Women and Men Portable & Foldable Case for Cards Boarding Pass ID Money Tickets with Zipper & Excellent Materials Olive**BOACAY**$60.73**4.6★**▲ 98%**](https://www.amazon.sa/dp/B0BS6R6D89)
**~~View all trending →~~**
## **What buyers say about passport holder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**الجودة الشاملة**30%
*“Good Quality”*
**الحجم الكلي**10%
*“Looks smart and fits my passport perfectly”*
**القيمة مقابل المال**10%
*“Product is good at this price unbelievabl”*
**سهولة الاستخدام**10%
*“Nice usable”*
**الاكتناز**10%
*“Good compact”*
**قوة**10%
*“Very sturdy and high quality”*
**قدرات التنظيم**10%
*“I like this small bag it equipe my needs even not knowing”*
**قابلية النقل**10%
*“Good and compact”*
### **What buyers complain about **
**الحجم الكلي**67%
*“Too small”*
**الجودة الشاملة**33%
*“Just one minor quality error”*
### **Top return reasons **
**الحجم الكلي**64%
**الجودة الشاملة**7%
**قوة**5%
**لون**4%
**القيمة مقابل المال**4%
**عرض**3%
**التوافق - بشكل عام**3%
**المنتج المعلن عنه مقابل المنتج الفعلي**2%
**جودة المواد**1%
**سهولة الاستخدام**1%
## **Common questions**
- **Is passport holder profitable to sell on Amazon Saudi Arabia?**
- The niche generates $80K/yr across 59 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +20.8%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the passport holder niche?**
- 29 brands and 58 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in passport holder?**
- Top complaints mined from reviews: الحجم الكلي, الجودة الشاملة. The return rate is 3.0%.
- **What does it cost to enter the passport holder niche?**
- Listings span $5.80–$273.90; the average listing price is $72.39 (sweet spot $15–$100). The average incumbent carries 1,249 reviews — the moat a new listing must climb.
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