---
title: "Portable Fan — $308K/yr Amazon SA Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sa/electronics/portable-fan"
last_updated: "2026-08-07T01:05:09.204Z"
locale: en
meta:
description: "Niche score 59/100 · $308K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $308K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Portable Fan — $308K/yr Amazon SA Niche (2026) - Flapen"
---
# **portable fan**
**Worth a look**
Shows demand growing +243.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 51Growth 98Conversion 20Competition 60Returns 86Price range 24Avg price 80Brand share 37Review moat 24Quality gap 72
**Growth**
**Incredible****+243.0%**
90-day search growth — must beat 0% to launch
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$86.06**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$308K**
$308K/yr · 226K searches
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****5,524.57**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$9.70–$362.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=sa&signal=trending "Search growth > 100% (90d)") [** High Price**](https://flapen.com/research/niches?market=sa&signal=high_price "Avg price > $50")
According to Flapen's Amazon Saudi Arabia niche tracking, portable fan is a $308K/yr Amazon Saudi Arabia market (226K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 59/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **portable fan market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$258K–$344K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#27**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **30 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 86%
**Open market**
**15%**
- JISULIFE61% - Aecooly8% - Lawazim6% - Anncain4% - TONEOF4% - GoodTool2% - Open — no brand owns it (9 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +243.0% search growth over the last 90 days.
9K7KSpike '24Spike '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.5×
[**Open Trend **](https://flapen.com/research/sa/electronics/portable-fan/trend)
## **Top portable fan search terms**
- **مروحه صغيره**39K/yr+195.9%0.8% conv. - **portable fan**30K/yr+300.2%0.9% conv. - **مروحة صغيرة**25K/yr+182.3%0.8% conv. - **jisulife portable fan**20K/yr+383.0%0.6% conv. - **fan portable**18K/yr+997.7%1.4% conv. - **mini fan**18K/yr+228.6%0.5% conv. - **jisulife**17K/yr+231.2%0.5% conv. - **hand fan**13K/yr+202.0%1.2% conv. - **مروحة يدوية**12K/yr+152.5%0.7% conv. - **small fan**11K/yr+124.7%0.8% conv. [**All search terms **](https://flapen.com/research/sa/electronics/portable-fan/search-terms)
## **Top portable fan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$31K20%$62K30%$92K40%$123K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![JISULIFE Handheld Portable Turbo Fan [16H Max Cooling Time] 4000mAh USB Rechargeable Personal Battery Operated Mini Small Pocket Fan with 5 Speeds for Travel/Outdoor/Vacation/Concerts - Brown](https://m.media-amazon.com/images/I/31tqCUya99L.jpg)**JISULIFE Handheld Portable Turbo Fan \[16H Max Cooling Time\] 4000mAh USB Rechargeable Personal Battery Operated Mini Small Pocket Fan with 5 Speeds for Travel/Outdoor/Vacation/Concerts - Brown**JISULIFE**$66.51**4.6★10,280 rev](https://www.amazon.sa/dp/B09YCQTTTG) [2![JISULIFE Portable Handheld Fan Life9 Turbo Power High Speed Air [18H Max Cooling Time] 5 Gear Wind 5000mAh Rechargeable Mini Pocket Design Personal Fan for Travel Concerts Camping Makeup - Black](https://m.media-amazon.com/images/I/41U7VPCed0L.jpg)**JISULIFE Portable Handheld Fan Life9 Turbo Power High Speed Air \[18H Max Cooling Time\] 5 Gear Wind 5000mAh Rechargeable Mini Pocket Design Personal Fan for Travel Concerts Camping Makeup - Black**JISULIFE**$105.71**4.4★2,863 rev](https://www.amazon.sa/dp/B0CR3JJJTS) [3**JISULIFE Portable Handheld Fan 5000mAh Mini Rechargeable Fan 5-Speed Turbo Wind 15 Hours Cooling LED Display Indispensable for Travel Beach Vacation Make-up Concerts Cruise - Black**JISULIFE**$72.70**4.6★2,236 rev](https://www.amazon.sa/dp/B0CR1HR142) [4**JISULIFE Handheld Fan Life7 Ultimate Flexibility: High-Power Motor LED Display 5000mAh Rechargeable 5-Speed Foldable Design 3-IN-1 Portable Hand/Desk/Neck Fan for Travel Gift for Women (Black)**JISULIFE**$87.99**4.6★4,631 rev](https://www.amazon.sa/dp/B0CRDT715R) [5**Lawazim Desktop USB Electric Fan - White Color - USB Personal Desk Fan with Quiet Operation Powerful Airflow and Compact Design - Ideal for Cooling in Home Office Kitchen Travel and Small Spaces**Lawazim**$16.58**3.2★13 rev](https://www.amazon.sa/dp/B0FGY4GMXB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Handheld Fan with Refrigeration Mode 1800MAH Portable Mini Air Conditioner Fan Semiconductor refrigeration 3-Second Fast Cooling USB Charging 3 Speeds for Summer Travel/Outdoor/Office-Blue**Maproti**$37.27**10 rev4mo ago](https://www.amazon.sa/dp/B0GRR4M85K) [**GoodTool Foldable Handheld Fan USB Fan with Digital Indicator Suitable for Students Offices Travel and Outdoor Use (Deep Sea Blue)**GoodTool**$15.35**5 rev10mo ago](https://www.amazon.sa/dp/B0FSJVYTV1) [**TONEOF 5000mAh Handheld Turbo Fan Rechargeable Portable Personal Fan Mini Desk Fans with a Lanyard 5 Speeds LED Display High Speed Cooling USB Fan for Travel/Outdoor/Indoor-Beige Grey**TONEOF**$60.63**414 rev11mo ago](https://www.amazon.sa/dp/B0FM6QQLFT) [**JISULIFE Portable Neck Fan 100 Adjustable Speeds 40000 RPM Cooling Mini Personal Wearable Fan 4500mAh USB Rechargeable 16H Runtime LED Display - Gifts for Outdoor Travel Camping (Black)**JISULIFE**$175.38**49 rev12mo ago](https://www.amazon.sa/dp/B0F82VFHK7) [**Lawazim Desktop USB Electric Fan - White Color - USB Personal Desk Fan with Quiet Operation Powerful Airflow and Compact Design - Ideal for Cooling in Home Office Kitchen Travel and Small Spaces**Lawazim**$16.58**13 rev1y ago](https://www.amazon.sa/dp/B0FGY4GMXB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Handheld Fan with Refrigeration Mode 1800MAH Portable Mini Air Conditioner Fan Semiconductor refrigeration 3-Second Fast Cooling USB Charging 3 Speeds for Summer Travel/Outdoor/Office-Blue**Maproti**$37.27**4.1★**▲ 83%**](https://www.amazon.sa/dp/B0GRR4M85K) [![JISULIFE Portable Handheld Fan Life9 Turbo Power High Speed Air [18H Max Cooling Time] 5 Gear Wind 5000mAh Rechargeable Mini Pocket Design Personal Fan for Travel Concerts Cruise Makeup - Chrome](https://m.media-amazon.com/images/I/31lp9sH5joL.jpg)**JISULIFE Portable Handheld Fan Life9 Turbo Power High Speed Air \[18H Max Cooling Time\] 5 Gear Wind 5000mAh Rechargeable Mini Pocket Design Personal Fan for Travel Concerts Cruise Makeup - Chrome**JISULIFE**$142.38**4.3★**▲ 74%**](https://www.amazon.sa/dp/B0F4XNB162) [![Aecooly Portable Mini Turbo Fan [24 Hours Max Cooling Time] 5 Speeds Rechargeable Battery Operated Mini Personal Pocket Fan Travel Essentials Gifts for Women - Beige](https://m.media-amazon.com/images/I/31u7ZaUdRML.jpg)**Aecooly Portable Mini Turbo Fan \[24 Hours Max Cooling Time\] 5 Speeds Rechargeable Battery Operated Mini Personal Pocket Fan Travel Essentials Gifts for Women - Beige**Aecooly**$45.34**4.5★**▲ 72%**](https://www.amazon.sa/dp/B0DSJ48TJS) [**JISULIFE Portable Neck Fan 100 Adjustable Speeds 40000 RPM Cooling Mini Personal Wearable Fan 4500mAh USB Rechargeable 16H Runtime LED Display - Gifts for Outdoor Travel Camping (Black)**JISULIFE**$175.38**4.1★**▲ 67%**](https://www.amazon.sa/dp/B0F82VFHK7) [**GoodTool Foldable Handheld Fan USB Fan with Digital Indicator Suitable for Students Offices Travel and Outdoor Use (Deep Sea Blue)**GoodTool**$15.35**4.6★**▲ 61%**](https://www.amazon.sa/dp/B0FSJVYTV1)
**~~View all trending →~~**
## **What buyers say about portable fan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**الجودة الشاملة**36%
*“Good Quality”*
**القيمة مقابل المال**17%
*“Value for money”*
**عمر البطارية**14%
*“Battery is long lasting”*
**المنتج المعلن عنه مقابل المنتج الفعلي**6%
*“it work as described”*
**قوة**5%
*“Very sturdy very good fan”*
**جودة المواد**4%
*“the material is absolutely perfect very easy to handle highly recommended”*
**سهولة الاستخدام**3%
*“Very Useful and Convenient”*
**متانة**3%
*“The build quality also feels solid and durable”*
**قابلية النقل**2%
*“convenient to carry around”*
**حالة المنتج**2%
*“I brought 2 fan the black its good and new”*
### **What buyers complain about **
**قابلية النقل**25%
*“Its travel useful only not acceptable in everyday use”*
**الوظيفة - بشكل عام**25%
*“not working at all”*
**متانة**25%
*“After just a month of use, the left and right rotation broke”*
**يشم**13%
*“its smell of the person who use it I feel disappointed”*
### **Top return reasons **
**الوظيفة - بشكل عام**17%
**الحجم الكلي**16%
**الوزن خفيف**14%
**قوة**11%
**المنتج المعلن عنه مقابل المنتج الفعلي**9%
**الوزن ثقيل**5%
**حالة المنتج**5%
**مستوى الضوضاء**4%
**الشحن**3%
**القيمة مقابل المال**3%
## **Common questions**
- **Is portable fan profitable to sell on Amazon Saudi Arabia?**
- The niche generates $308K/yr across 30 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +243.0%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the portable fan niche?**
- 15 brands and 37 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in portable fan?**
- Top complaints mined from reviews: قابلية النقل, الوظيفة - بشكل عام, متانة. The return rate is 1.5%.
- **When does demand for portable fan peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 5.5× the quietest.
- **What does it cost to enter the portable fan niche?**
- Listings span $9.70–$362.74; the average listing price is $86.06 (sweet spot $15–$100). The average incumbent carries 5,525 reviews — the moat a new listing must climb.
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