---
title: "Fire Tv Stick — $221K/yr Amazon SA Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sa/electronics/fire-tv-stick"
last_updated: "2026-08-06T13:07:21.287Z"
locale: en
meta:
description: "Niche score 39/100 · $221K/yr market · 161K searches/yr · $177.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $221K/yr market · 161K searches/yr · $177.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fire Tv Stick — $221K/yr Amazon SA Niche (2026) - Flapen"
---
# **fire tv stick**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 42Growth 25Conversion 10Competition 57Returns 46Price range 9Avg price 50Brand share 4Review moat 38Quality gap 94
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$177.78**
avg listing price — sweet spot $15–$100
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$221K**
$221K/yr · 161K searches
**Review moat**
**Okay****2,735.9**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-0.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$67.75–$427.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=sa&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=sa&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Saudi Arabia niche tracking, fire tv stick is a $221K/yr Amazon Saudi Arabia market (161K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fire tv stick market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$267K–$356K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#235**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **19%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **62 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**64**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 100%
**Open market**
**0%**
- Xiaomi77% - SYXUMLKLS15% - Roku3% - Eroshoo2% - YARDHOBI2% - Google2%
## **Demand**
Weekly Amazon search volume, last 45 weeks — -0.0% search growth over the last 90 days.
4K3KSpike '25Black Friday '25Spike '26Sep '25Nov '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/sa/electronics/fire-tv-stick/trend)
## **Top fire tv stick search terms**
- **tv stick**28K/yr+11.2%0.8% conv. - **fire tv stick**21K/yr+3.6%0.6% conv. - **amazon fire tv stick**16K/yr+1.8%0.6% conv. - **mi tv stick**16K/yr-3.8%1.2% conv. - **fire stick**9K/yr+9.3%0.7% conv. - **شاومي ستيك**8K/yr+4.5%1.1% conv. - **xiaomi tv stick**6K/yr+44.4%1.8% conv. - **amazon fire tv stick 4k max**5K/yr+62.4%0.7% conv. - **xiaomi tv stick 4k**6K/yr+23.1%1.3% conv. - **fire tv**6K/yr-20.4%0.4% conv. [**All search terms **](https://flapen.com/research/sa/electronics/fire-tv-stick/search-terms)
## **Top fire tv stick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$7K6%$13K9%$20K12%$26K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mi TV Stick 4K Ultra HD Streaming Device Android TV 11 with Google Assistant Voice Remote Control Streaming Media Player Chromecast Built-in 2GB 8GB HDR/AV1/2.4G/5G WiFi/BT 5.2 2022 Latest**Xiaomi**$170.68**4.1★1,203 rev](https://www.amazon.sa/dp/B0B6894XGM) [2**Xiaomi TV Stick 4K (2nd Gen) WiFi 6 Google TV Streaming Services Black MDZ-33-AA HDMI 2.1a Dolby Vision HDR10+ 4K Resolution Remote Control Streaming Stick**Xiaomi**$163.86**3.5★31 rev](https://www.amazon.sa/dp/B0G1BZJYDB) [3**Mi TV Stick 4K 2nd Gen WiFi 6 Smart TV Streaming Services Black S905X HDMI 2.1a Dolby Vision HDR10+ 4K Resolution Remote Control Streaming Stick**Xiaomi**$187.56**4.3★486 rev](https://www.amazon.sa/dp/B0FFN6NRTZ) [4**4K Ultra HD Smart TV Stick HDR Streaming Device Google Assistant Voice Control Chromecast Built-In Dolby Audio Wi-Fi TV Dongle HDMI Media Player Portable Streaming Stick**SYXUMLKLS**$128.36**3.0★19 rev](https://www.amazon.sa/dp/B0G5JX9L57) [5**Xiaomi Mi TV Box S 3nd Gen 2GB RAM + 32GB ROM 4K Ultra HD Streaming Reproductive Bluetooth Wi-Fi 3rd Generation Black**Xiaomi**$213.56**4.4★1,101 rev](https://www.amazon.sa/dp/B0F58Q4CM9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Xiaomi TV Stick HD (2nd Gen) Google TV Dolby Vision HDR10+ HDMI port WiFi 2 Remote Control Streaming Stick**Xiaomi**$169.69**1 rev3mo ago](https://www.amazon.sa/dp/B0GXK795C7) [**Eroshoo Android 14 TV Stick Box 2GB RAM 4K Ultra HD Fast Streaming Media Player for TV Dongle with Google Assistant Voice Remote WiFi 6 & Bluetooth HDR Support Smart Streaming Stick White**Eroshoo**$184.74**6 rev6mo ago](https://www.amazon.sa/dp/B0GG4GYB4M) [**4K Ultra HD Smart TV Stick HDR Streaming Device Google Assistant Voice Control Chromecast Built-In Dolby Audio Wi-Fi TV Dongle HDMI Media Player Portable Streaming Stick**SYXUMLKLS**$128.36**19 rev7mo ago](https://www.amazon.sa/dp/B0G5JX9L57) [**Xiaomi TV Stick 4K (2nd Gen) WiFi 6 Google TV Streaming Services Black MDZ-33-AA HDMI 2.1a Dolby Vision HDR10+ 4K Resolution Remote Control Streaming Stick**Xiaomi**$163.86**31 rev7mo ago](https://www.amazon.sa/dp/B0G1BZJYDB) [**Xiaomi TV Stick 4K Mi Streaming Android TV Stick Android T V 11 Streaming Device Built-in Chromecast IR Bluetooth Remote Google Vocal Assistant Compatible with Dolby Atmos and Dolby Vision Black**Xiaomi**$192.47**63 rev10mo ago](https://www.amazon.sa/dp/B0FHGVMPV1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Xiaomi TV Stick HD (2nd Gen) Google TV Dolby Vision HDR10+ HDMI port WiFi 2 Remote Control Streaming Stick**Xiaomi**$169.69**4.0★**▲ 262%**](https://www.amazon.sa/dp/B0GXK795C7) [**Xiaomi TV Stick 4K (2nd Gen) WiFi 6 Google TV Streaming Services Black MDZ-33-AA HDMI 2.1a Dolby Vision HDR10+ 4K Resolution Remote Control Streaming Stick**Xiaomi**$163.86**3.5★**▲ 130%**](https://www.amazon.sa/dp/B0G1BZJYDB) [**Eroshoo Android 14 TV Stick Box 2GB RAM 4K Ultra HD Fast Streaming Media Player for TV Dongle with Google Assistant Voice Remote WiFi 6 & Bluetooth HDR Support Smart Streaming Stick White**Eroshoo**$184.74**3.0★**▲ 126%**](https://www.amazon.sa/dp/B0GG4GYB4M) [**Replacement Voice Remote Fire Stick Remote Replacement Compatible with Fire Smart TVs Stick 4K Lite 2nd 3rd Gen Fire Smart TVs Cube 1st 2nd Gen Fire Smart TVs (3rd Gen)**YARDHOBI**$67.75**4.0★**▲ 98%**](https://www.amazon.sa/dp/B0CDM7C45J) [**Xiaomi TV Box S 3rd Generation - 4K UHD Google TV 32GB Memory Dolby Vision & Atmos WiFi 6 HDMI 2.1**Xiaomi**$223.18**4.4★**▲ 95%**](https://www.amazon.sa/dp/B0FH482D8D)
**~~View all trending →~~**
## **What buyers say about fire tv stick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**الجودة الشاملة**28%
*“GOOD QUALITY”*
**المنتج المعلن عنه مقابل المنتج الفعلي**14%
*“It works as expected”*
**القيمة مقابل المال**11%
*“Worth buying”*
**الاتصال - بشكل عام**9%
*“easy to connect”*
**جهاز التحكم عن بعد**6%
*“Excellent item, the remote is great no need to point it at it. like the projector am using it for”*
**البرمجيات/التطبيق**5%
*“Android os works great”*
**سهولة الاستخدام**5%
*“Smooth and easy to use”*
**التصميم الشامل**5%
*“Comapct and Usefull design”*
**دقة العرض**3%
*“The picture quality is gorgeous”*
**جودة الصوت**2%
*“with Audio makes the viewing experience even better”*
### **What buyers complain about **
**متانة**23%
*“After one day of use”*
**الاتصال - بشكل عام**10%
*“even on 2.4 GHz the WiFi connection is unstable and keep disconnecting”*
**الوظيفة - بشكل عام**10%
*“never worked”*
**البرمجيات/التطبيق**10%
*“you cant update it so you cant stream from any app”*
**حالة المنتج**10%
*“Used item”*
**أداء الحوسبة**8%
*“SLOW”*
**القيمة مقابل المال**8%
*“a little expensive”*
**التوافق - بشكل عام**5%
*“Not Netflix compatible”*
**إعادة التشغيل أو إعادة التشغيل بشكل مستمر**5%
*“Slow and it turns off by itself”*
**مستوى الصوت**3%
*“after initial setup I couldn't increase or decrease the volume using '+' / '-' keys”*
### **Top return reasons **
**الوظيفة - بشكل عام**23%
**التوافق - بشكل عام**18%
**الاتصال - بشكل عام**11%
**البرمجيات/التطبيق**8%
**المنتج المعلن عنه مقابل المنتج الفعلي**7%
**المواد/الأجزاء المعيبة**6%
**حالة المنتج**5%
**القيمة مقابل المال**2%
**الجودة الشاملة**2%
**إعادة التشغيل أو إعادة التشغيل بشكل مستمر**2%
## **Common questions**
- **Is fire tv stick profitable to sell on Amazon Saudi Arabia?**
- The niche generates $221K/yr across 21 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is -0.0%. Flapen's verdict: Skip it (39/100).
- **How competitive is the fire tv stick niche?**
- 6 brands and 64 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in fire tv stick?**
- Top complaints mined from reviews: متانة, الاتصال - بشكل عام, الوظيفة - بشكل عام. The return rate is 3.3%.
- **What does it cost to enter the fire tv stick niche?**
- Listings span $67.75–$427.60; the average listing price is $177.78 (sweet spot $15–$100). The average incumbent carries 2,736 reviews — the moat a new listing must climb.
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