---
title: "Yardley — $13K/yr Amazon SA Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sa/beauty/yardley"
last_updated: "2026-08-08T09:31:02.104Z"
locale: en
meta:
description: "Niche score 43/100 · $13K/yr market · 80K searches/yr · $16.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $13K/yr market · 80K searches/yr · $16.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yardley — $13K/yr Amazon SA Niche (2026) - Flapen"
---
# **yardley**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 3Growth 10Conversion 13Competition 78Returns 94Price range 56Avg price 78Brand share 0Review moat 55Quality gap 94
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Avg price**
**Great****$16.01**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.78–$25.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,282.44**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-30.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$13K**
$13K/yr · 80K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Saudi Arabia niche tracking, yardley is a $13K/yr Amazon Saudi Arabia market (80K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yardley market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$64K–$80K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#38**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **83 months**
- **Avg seller age**
- **66 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**1 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 85%
**Open market**
**0%**
- Yardley100%
## **Demand**
Weekly Amazon search volume, last 13 weeks — -30.1% search growth over the last 90 days.
2K1KSpike '26Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/sa/beauty/yardley/trend)
## **Top yardley search terms**
- **yardley perfume**25K/yr-36.4%1.8% conv. - **yardley**19K/yr-27.1%2.7% conv. - **ياردلي**8K/yr-6.4%2.3% conv. - **yardley body spray**6K/yr+2.2%3.9% conv. - **ياردلي لندن**6K/yr-34.9%1.9% conv. - **yardley london perfume**16K/yr-69.2%0.0% conv. [**All search terms **](https://flapen.com/research/sa/beauty/yardley/search-terms)
## **Top yardley products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4016%$8029%$1K12%$2K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yardley London Body Spray For MenS 150 Ml - Pack Of 3 Assorted (Packaging May Vary)**Yardley**$21.28**4.1★737 rev](https://www.amazon.sa/dp/B077NNDPS3) [2**Yardle London Gentleman Urbane Luxury Fragrance Edp Perfume Sandalwood Patchouli and Musk 100ml**Yardley**$22.48**3.9★993 rev](https://www.amazon.sa/dp/B076GHKXHN) [3**Yardley London Body Wash Gentleman Classic For Mens Anti Bacterial Deep Cleansing 650ml**Yardley**$12.77**4.4★1,328 rev](https://www.amazon.sa/dp/B08FGYK8Q1) [4**Yardley English Lavender by Yardley of London for Women Eau De Toilette Spray 4.2 Ounce 125 ml**Yardley**$18.43**3.7★1,513 rev](https://www.amazon.sa/dp/B0010V37DA) [5**Yardley English Rose Enchanting Floral Fragrance With Rose Tea Accord And Bergamot Eau De Toilette 125 ml**Yardley**$18.53**4.2★209 rev](https://www.amazon.sa/dp/B01N196O67)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yardley London Gentleman Soap For Mens 90g - Pack of 3**Yardley**$6.78**277 rev5y ago](https://www.amazon.sa/dp/B094JFMJDG) [**Yardley London Body Wash Gentleman Classic For Mens Anti Bacterial Deep Cleansing 650ml**Yardley**$12.77**1,328 rev5y ago](https://www.amazon.sa/dp/B08FGYK8Q1) [**Yardley London Body Wash Gentleman Urbane For MenS Anti Bacterial Deep Cleansing 650 Ml**Yardley**$12.50**397 rev5y ago](https://www.amazon.sa/dp/B08FGZ9GWZ) [**Yardley London Body Wash Gentleman Legacy For Mens Anti Bacterial Deep Cleansing 650ml**Yardley**$12.91**607 rev5y ago](https://www.amazon.sa/dp/B08FGXQX16) [**Yardley London English Lavender Brilliantine hair pomade hold and shape hair adds shine subtle refreshing scent - 80gm x 2**Yardley**$9.90**91 rev5y ago](https://www.amazon.sa/dp/B08H141QT8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yardley Original Body Spray For Men Fresh Fragrance For Masculine Elegance 150ml**Yardley**$11.20**3.8★**▲ 162%**](https://www.amazon.sa/dp/B01CYQ4SL4) [**Yardley Gentleman Elite Body Spray For Fiercely Independent Man Sandalwood Dry Amber and Patchouli 150 ml**Yardley**$11.43**3.9★**▲ 93%**](https://www.amazon.sa/dp/B00K1C19LQ) [**Yardley Navy Eau De Toilette 100ml - Fresh Marine Fragrance Long-Lasting Scent for All-Day Confidence**Yardley**$22.62**3.9★**▲ 83%**](https://www.amazon.sa/dp/B0735B9SDP) [**Yardley Gentleman Elite for Men Eau de Parfum 100ml**Yardley**$22.14**3.5★**▲ 66%**](https://www.amazon.sa/dp/B00LVJ09QY) [**Yardley Sport Eau De Toilette - 100ml | Luxurious Unique Scent For Gents | Marine Musk & Amber**Yardley**$22.65**4.0★**▲ 58%**](https://www.amazon.sa/dp/B019ZBY384)
**~~View all trending →~~**
## **What buyers say about yardley**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**يشم**63%
*“Amazing smell”*
**الجودة الشاملة**19%
*“Good Quality”*
**القيمة مقابل المال**9%
*“Excellent for price”*
**متانة**3%
*“The lasting is good”*
**الشكل/النمط**1%
*“Elegant”*
**سهولة الاستخدام**1%
*“Perfect for daily use”*
**رطب/جاف**1%
*“It is the perfect everyday essential for anyone who wants to stay dry, comfortable, and smelling lovely”*
**ملمس ناعم**1%
*“goes on smoothly”*
### **What buyers complain about **
**يشم**33%
*“The worst smell”*
**المنتج المعلن عنه مقابل المنتج الفعلي**17%
*“But sadly very different than the picture”*
**المواد/الأجزاء المعيبة**17%
*“The items came broken”*
**متانة**14%
*“Its not long-lasting”*
**القيمة مقابل المال**6%
*“The only thing is the price could be a bit lower”*
### **Top return reasons **
**يشم**36%
**المنتج المعلن عنه مقابل المنتج الفعلي**15%
**القيمة مقابل المال**10%
**مانع للتسرب**8%
**الحساسية**5%
**المواد/الأجزاء المعيبة**5%
**الجودة الشاملة**4%
**مصادر أخلاقية / مستدامة**3%
**متانة**2%
**قوة المحرك**1%
## **Common questions**
- **Is yardley profitable to sell on Amazon Saudi Arabia?**
- The niche generates $13K/yr across 32 tracked products. 90-day search growth is -30.1%. Flapen's verdict: Skip it (43/100).
- **How competitive is the yardley niche?**
- 1 brands and 20 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in yardley?**
- Top complaints mined from reviews: يشم, المنتج المعلن عنه مقابل المنتج الفعلي, المواد/الأجزاء المعيبة. The return rate is 1.0%.
- **What does it cost to enter the yardley niche?**
- Listings span $6.78–$25.62; the average listing price is $16.01 (sweet spot $15–$100). The average incumbent carries 1,282 reviews — the moat a new listing must climb.
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