---
title: "Reviews — purple shampoo - Flapen"
canonical_url: "https://flapen.com/research/sa/beauty/purple-shampoo/reviews"
last_updated: "2026-08-08T13:01:40.381Z"
locale: en
meta:
  description: "Niche score 38/100 · $48K/yr market · 33K searches/yr · $48.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 38/100 · $48K/yr market · 33K searches/yr · $48.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — purple shampoo - Flapen"
---

# **purple shampoo**

**Skip it**

A concentrated shelf (top 5 take 91% of clicks) — this niche doesn't clear our bar today.

Market size 12Growth 17Conversion 38Competition 8Returns 90Price range 89Avg price 94Brand share 11Review moat 24Quality gap 86

**Avg price**

**Great****$48.06**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$18.62–$107.07**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****5,474.29**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-16.2%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$48K**

$48K/yr · 33K searches

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****91%**

top-5 click share — a locked-up shelf

## Reviews