---
title: "Purple Shampoo — $48K/yr Amazon SA Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sa/beauty/purple-shampoo"
last_updated: "2026-08-08T12:21:46.473Z"
locale: en
meta:
description: "Niche score 38/100 · $48K/yr market · 33K searches/yr · $48.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $48K/yr market · 33K searches/yr · $48.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Purple Shampoo — $48K/yr Amazon SA Niche (2026) - Flapen"
---
# **purple shampoo**
**Skip it**
A concentrated shelf (top 5 take 91% of clicks) — this niche doesn't clear our bar today.
Market size 12Growth 17Conversion 38Competition 8Returns 90Price range 89Avg price 94Brand share 11Review moat 24Quality gap 86
**Avg price**
**Great****$48.06**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$18.62–$107.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****5,474.29**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-16.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$48K**
$48K/yr · 33K searches
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****91%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon Saudi Arabia niche tracking, purple shampoo is a $48K/yr Amazon Saudi Arabia market (33K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **purple shampoo market data**
- **Units sold / yr**
- **1K–1K**
- avg 100–250/product
- **Revenue / yr**
- **$48K–$60K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#458**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **57%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **37 days**
## **Competition & brand share**
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**91%**
Top 20: 100%
**Open market**
**0%**
- L'Oreal Paris59% - LAKMÉ19% - immetee6% - KÉRASTASE6% - Lee Stafford5% - Generic5%
## **Demand**
Weekly Amazon search volume, last 42 weeks — -16.2% search growth over the last 90 days.
2K1KSpike '25Black Friday '25Spike '26Prime Day '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/sa/beauty/purple-shampoo/trend)
## **Top purple shampoo search terms**
- **purple shampoo**17K/yr-13.6%2.8% conv. - **شامبو بنفسجي**11K/yr-15.6%2.8% conv. - **شامبو بنفسجي للشعر المصبوغ**5K/yr-25.3%3.6% conv. [**All search terms **](https://flapen.com/research/sa/beauty/purple-shampoo/search-terms)
## **Top purple shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$7K30%$14K45%$22K60%$29K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOréal Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo 200Ml**L'Oreal Paris**$18.62**4.3★555 rev](https://www.amazon.sa/dp/B08TJ9LYF5) [2**TEKNIA WHITE SILVER SHAMPOO Toning shampoo for blonde highlights and white hair.**LAKMÉ**$36.26**4.2★193 rev](https://www.amazon.sa/dp/B07XPDL6HR) [3**immetee Purple Shampoo for Blondes Purple Shampooing Blonde Hair Perfector 3 in 1 Shampoo Neutralises Yellow Tones Coloured or Highlighted Hair 300ml**immetee**$36.82**4.0★124 rev](https://www.amazon.sa/dp/B0FZQW1KZK) [4**Kérastase Blond Absolu Bain Ultra-Violet Shampoo 250ml**KÉRASTASE**$107.07**4.6★11,649 rev](https://www.amazon.sa/dp/B07KQQR78J) [5**LOreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde Bleached Silver or Brown Highlighted Hair EverPure 6.8 Fl Oz (Packaging May Vary)**L'Oreal Paris**$86.85**4.4★25,563 rev](https://www.amazon.sa/dp/B07P7L1HFN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**immetee Purple Shampoo for Blondes Purple Shampooing Blonde Hair Perfector 3 in 1 Shampoo Neutralises Yellow Tones Coloured or Highlighted Hair 300ml**immetee**$36.82**124 rev8mo ago](https://www.amazon.sa/dp/B0FZQW1KZK) [**Purple Hair for Blonde Hair Colored Hair Silver Gray Hair Sulfate-Free Citric Acid & Vegetable Proteins Hair Shampoo with Advanced Purple Pigment Tone Brassy Hair Moisturized No Harsh Salts 100ML**Generic**$31.73**17 rev2y ago](https://www.amazon.sa/dp/B0D22BSWY6) [**LOréal Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo 200Ml**L'Oreal Paris**$18.62**555 rev5y ago](https://www.amazon.sa/dp/B08TJ9LYF5) [**TEKNIA WHITE SILVER SHAMPOO Toning shampoo for blonde highlights and white hair.**LAKMÉ**$36.26**193 rev6y ago](https://www.amazon.sa/dp/B07XPDL6HR) [**LOreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde Bleached Silver or Brown Highlighted Hair EverPure 6.8 Fl Oz (Packaging May Vary)**L'Oreal Paris**$86.85**25,563 rev7y ago](https://www.amazon.sa/dp/B07P7L1HFN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**immetee Purple Shampoo for Blondes Purple Shampooing Blonde Hair Perfector 3 in 1 Shampoo Neutralises Yellow Tones Coloured or Highlighted Hair 300ml**immetee**$36.82**4.0★**▲ 276%**](https://www.amazon.sa/dp/B0FZQW1KZK) [**LOreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde Bleached Silver or Brown Highlighted Hair EverPure 6.8 Fl Oz (Packaging May Vary)**L'Oreal Paris**$86.85**4.4★**▲ 51%**](https://www.amazon.sa/dp/B07P7L1HFN) [**LOréal Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo 200Ml**L'Oreal Paris**$18.62**4.3★**— 8%**](https://www.amazon.sa/dp/B08TJ9LYF5) [**TEKNIA WHITE SILVER SHAMPOO Toning shampoo for blonde highlights and white hair.**LAKMÉ**$36.26**4.2★**— 1%**](https://www.amazon.sa/dp/B07XPDL6HR) [**Purple Hair for Blonde Hair Colored Hair Silver Gray Hair Sulfate-Free Citric Acid & Vegetable Proteins Hair Shampoo with Advanced Purple Pigment Tone Brassy Hair Moisturized No Harsh Salts 100ML**Generic**$31.73**3.7★**▼ 17%**](https://www.amazon.sa/dp/B0D22BSWY6)
**~~View all trending →~~**
## **What buyers say about purple shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**تبييض الأسنان**100%
*“Effective in neutralizing yellow tones”*
### **What buyers complain about **
**الوظيفة - بشكل عام**100%
*“Not as effective as other cheaper purple shampoo”*
### **Top return reasons **
**الحجم الكلي**40%
**مانع للتسرب**30%
**المواد/الأجزاء المعيبة**20%
**التجارة الأخلاقية/التجارة العادلة**10%
## **Common questions**
- **Is purple shampoo profitable to sell on Amazon Saudi Arabia?**
- The niche generates $48K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.2%. Flapen's verdict: Skip it (38/100).
- **How competitive is the purple shampoo niche?**
- 6 brands and 22 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in purple shampoo?**
- Top complaints mined from reviews: الوظيفة - بشكل عام. The return rate is 1.3%.
- **What does it cost to enter the purple shampoo niche?**
- Listings span $18.62–$107.07; the average listing price is $48.06 (sweet spot $15–$100). The average incumbent carries 5,474 reviews — the moat a new listing must climb.
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