---
title: "Reviews — mosquito repellent - Flapen"
canonical_url: "https://flapen.com/research/sa/beauty/mosquito-repellent/reviews"
last_updated: "2026-08-06T14:00:26.173Z"
locale: en
meta:
  description: "Niche score 52/100 · $125K/yr market · 100K searches/yr · $41.28 avg price. Soft demand (-14.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $125K/yr market · 100K searches/yr · $41.28 avg price. Soft demand (-14.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — mosquito repellent - Flapen"
---

# **mosquito repellent**

**Worth a look**

Shows low returns (0.4%), but soft demand (-14.4% this quarter) keeps it on the watch list.

Market size 29Growth 18Conversion 38Competition 65Returns 98Price range 55Avg price 95Brand share 33Review moat 25Quality gap 95

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Quality gap**

**Incredible****4.0★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Incredible****$41.28**

avg listing price — sweet spot $15–$100

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$7.49–$162.68**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$125K**

$125K/yr · 100K searches

**Review moat**

**Bad****4,629.78**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-14.4%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sa&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=sa&signal=quality_gap "Avg rating < 4.0")

## Reviews