---
title: "Trend — makeup - Flapen"
canonical_url: "https://flapen.com/research/sa/beauty/makeup/trend"
last_updated: "2026-08-08T08:42:00.077Z"
locale: en
meta:
  description: "Niche score 49/100 · $200K/yr market · 1.4M searches/yr · $23.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · $200K/yr market · 1.4M searches/yr · $23.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — makeup - Flapen"
---

# **makeup**

**Skip it**

Weak search conversion (0.6%) — this niche doesn't clear our bar today.

Market size 39Growth 15Conversion 7Competition 89Returns 73Price range 58Avg price 95Brand share 32Review moat 19Quality gap 82

**Avg price**

**Incredible****$23.72**

avg listing price — sweet spot $15–$100

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Returns**

**Good****2.1%**

return rate — above 5% kills the launch gate

**Price range**

**Good****$3.39–$149.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$200K**

$200K/yr · 1.4M searches

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****15,625.44**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-21.0%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.6%**

search→purchase rate — share of searches ending in a sale

## Trend