---
title: "Products — eyeshadow palette - Flapen"
canonical_url: "https://flapen.com/research/sa/beauty/eyeshadow-palette/products"
last_updated: "2026-08-08T06:11:05.250Z"
locale: en
meta:
  description: "Niche score 52/100 · $60K/yr market · 289K searches/yr · $59.46 avg price. Weak search conversion (0.4%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $60K/yr market · 289K searches/yr · $59.46 avg price. Weak search conversion (0.4%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — eyeshadow palette - Flapen"
---

# **eyeshadow palette**

**Worth a look**

Shows a sweet-spot price point ($59.46 avg), but weak search conversion (0.4%) keeps it on the watch list.

Market size 15Growth 20Conversion 4Competition 82Returns 76Price range 59Avg price 90Brand share 84Review moat 34Quality gap 86

**Avg price**

**Great****$59.46**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Great****51%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Returns**

**Great****1.9%**

return rate — above 5% kills the launch gate

**Price range**

**Good****$7.81–$152.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****3,113.22**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-9.7%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$60K**

$60K/yr · 289K searches

**Conversion**

**Bad****0.4%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=sa&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=sa&signal=high_price "Avg price > $50")

## Products