---
title: "Trend — eye cream - Flapen"
canonical_url: "https://flapen.com/research/sa/beauty/eye-cream/trend"
last_updated: "2026-08-08T12:26:57.898Z"
locale: en
meta:
  description: "Niche score 51/100 · $180K/yr market · 230K searches/yr · $46.26 avg price. Weak search conversion (1.7%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $180K/yr market · 230K searches/yr · $46.26 avg price. Weak search conversion (1.7%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — eye cream - Flapen"
---

# **eye cream**

**Worth a look**

Shows a sweet-spot price point ($46.26 avg), but weak search conversion (1.7%) keeps it on the watch list.

Market size 36Growth 23Conversion 21Competition 50Returns 82Price range 83Avg price 95Brand share 64Review moat 25Quality gap 80

**Avg price**

**Incredible****$46.26**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$10.14–$109.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$180K**

$180K/yr · 230K searches

**Review moat**

**Bad****4,562.32**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-3.7%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

## Trend