---
title: "Eye Cream — $180K/yr Amazon SA Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sa/beauty/eye-cream"
last_updated: "2026-08-08T10:17:17.028Z"
locale: en
meta:
description: "Niche score 51/100 · $180K/yr market · 230K searches/yr · $46.26 avg price. Weak search conversion (1.7%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $180K/yr market · 230K searches/yr · $46.26 avg price. Weak search conversion (1.7%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Eye Cream — $180K/yr Amazon SA Niche (2026) - Flapen"
---
# **eye cream**
**Worth a look**
Shows a sweet-spot price point ($46.26 avg), but weak search conversion (1.7%) keeps it on the watch list.
Market size 36Growth 23Conversion 21Competition 50Returns 82Price range 83Avg price 95Brand share 64Review moat 25Quality gap 80
**Avg price**
**Incredible****$46.26**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.14–$109.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$180K**
$180K/yr · 230K searches
**Review moat**
**Bad****4,562.32**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-3.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Saudi Arabia niche tracking, eye cream is a $180K/yr Amazon Saudi Arabia market (230K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eye cream market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$185K–$231K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#26**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **54%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **64 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**122**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 92%
**Open market**
**29%**
- AXIS-Y22% - Mary&May13% - CeraVe13% - K-SECRET9% - COSRX8% - SKIN10045%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.7% search growth over the last 90 days.
8K6KHoliday '24Spike '25Black Friday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/sa/beauty/eye-cream/trend)
## **Top eye cream search terms**
- **eye cream**59K/yr-5.6%1.6% conv. - **كريم تحت العين**20K/yr+9.8%1.2% conv. - **axis y**17K/yr-11.5%2.5% conv. - **mary and may**16K/yr-3.4%2.1% conv. - **مرطب تحت العين**13K/yr+3.1%0.7% conv. - **كريم عين**10K/yr+9.3%0.7% conv. - **كريم العين**11K/yr-10.0%1.3% conv. - **axis-y**6K/yr+38.4%0.7% conv. - **كريم للعين**9K/yr-15.5%1.2% conv. - **كريم عيون**9K/yr-9.6%1.2% conv. [**All search terms **](https://flapen.com/research/sa/beauty/eye-cream/search-terms)
## **Top eye cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$7K8%$14K12%$22K16%$29K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AXIS-Y Vegan Collagen Eye Serum 10ml**AXIS-Y**$37.94**4.3★3,652 rev](https://www.amazon.sa/dp/B0CWPCX1D2) [2**Cerave Eye Repair Cream for Dark Circles and Puffiness with Hyaluronic Acid 14ml - Hydrating**CeraVe**$43.30**4.3★71,319 rev](https://www.amazon.sa/dp/B00JJPMXDO) [3**Mary&May Tranexamic Acid + Glutathione Eye Cream - Powerful Antioxidant Reduces Dark Circles in the Eye Improve Uneven Skin Tone with Vitamin C - Suitable for Morning and Night Use 1.01 oz**Mary&May**$42.99**4.2★1,229 rev](https://www.amazon.sa/dp/B0987DJDSG) [4**SEOUL 1988 Eye Cream : Retinal Liposome 4% + Fermented Bean**K-SECRET**$48.92**4.3★3,189 rev](https://www.amazon.sa/dp/B0DGGBYDRZ) [5**Cosrx Advanced Snail Peptide Eye Cream 5Ml**COSRX**$10.14**4.4★8,119 rev](https://www.amazon.sa/dp/B0G5Q3S336)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cosrx Advanced Snail Peptide Eye Cream 5Ml**COSRX**$10.14**8,119 rev7mo ago](https://www.amazon.sa/dp/B0G5Q3S336) [**Mary & May Smart Retinol Spicule PDRN Retinol Cream 15g**Mary&May**$44.13**126 rev8mo ago](https://www.amazon.sa/dp/B0FS82JLF3) [**Numbuzin No. 9 NMN Retinol Lift Eye Cream 10ml Eye Cream Eye Area Korean Cosmetics Korean Skincare**numbuzin**$80.74**74 rev9mo ago](https://www.amazon.sa/dp/B0FB7GYF2P) [**Retinol Eye Cream Retinol Under Eyes Cream Anti Aging Retinal Mild Firming Face Creams Moisturising for Face Skin Tightening Suitable for All Skin Types Treatment for Wrinkles**OSHIMA**$41.42**4 rev1y ago](https://www.amazon.sa/dp/B0F993WP42) [**Mbuzin Eye Cream No.9 | NAD+ Retinol Volume Tox Eye Cream | Firming Wrinkles Fine Lines Dark Circles & Puffy Circles | Retinol & Peptides**numbuzin**$63.81**1,929 rev1y ago](https://www.amazon.sa/dp/B0F4R939KD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mbuzin Eye Cream No.9 | NAD+ Retinol Volume Tox Eye Cream | Firming Wrinkles Fine Lines Dark Circles & Puffy Circles | Retinol & Peptides**numbuzin**$63.81**4.4★**▲ 400%**](https://www.amazon.sa/dp/B0F4R939KD) [**Mary & May Smart Retinol Spicule PDRN Retinol Cream 15g**Mary&May**$44.13**4.5★**▲ 180%**](https://www.amazon.sa/dp/B0FS82JLF3) [**Cosrx Advanced Snail Peptide Eye Cream 5Ml**COSRX**$10.14**4.4★**▲ 145%**](https://www.amazon.sa/dp/B0G5Q3S336) [**Retinol Eye Cream Retinol Under Eyes Cream Anti Aging Retinal Mild Firming Face Creams Moisturising for Face Skin Tightening Suitable for All Skin Types Treatment for Wrinkles**OSHIMA**$41.42**4.0★**▲ 137%**](https://www.amazon.sa/dp/B0F993WP42) [**SEOUL 1988 Eye Cream : Retinal Liposome 4% + Fermented Bean**K-SECRET**$48.92**4.3★**▲ 111%**](https://www.amazon.sa/dp/B0DGGBYDRZ)
**~~View all trending →~~**
## **What buyers say about eye cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**مناسب للبشرة المختلطة**19%
*“Great to keep the skin clean and bright”*
**رطب/جاف**15%
*“hydrates well though”*
**الحجم الكلي**9%
*“Very small cute size”*
**ملمس ناعم**8%
*“Skin feels softer”*
**تقليل الأعراض**8%
*“The cream seems to working as i am seeing the improvemnet in my darks under my eyes”*
**جودة الرموش**8%
*“The best eye cream I have ever used it just”*
**الامتصاص**4%
*“absorbs quickly without leaving any greasy residue”*
**الجودة الشاملة**4%
*“Good product”*
**القيمة مقابل المال**4%
*“Worth buying”*
**تجعد**4%
*“very good for puffy eyes and wrinkles”*
### **What buyers complain about **
**الوظيفة - بشكل عام**64%
*“Completely non functional”*
**يشم**7%
*“Not the greatest smell”*
**بقايا**7%
*“Leaves a white residue behind which is probably what they intended to reduce the dark circles”*
**صحة الجلد**7%
*“Not good for skin”*
### **Top return reasons **
**الحجم الكلي**12%
**الوظيفة - بشكل عام**12%
**المنتج المعلن عنه مقابل المنتج الفعلي**11%
**المواد/الأجزاء المعيبة**10%
**قوة المحرك**9%
**حالة المنتج**8%
**القيمة مقابل المال**7%
**التوافق - بشكل عام**5%
**الحساسية**5%
**رطب/جاف**3%
## **Common questions**
- **Is eye cream profitable to sell on Amazon Saudi Arabia?**
- The niche generates $180K/yr across 28 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the eye cream niche?**
- 20 brands and 122 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in eye cream?**
- Top complaints mined from reviews: الوظيفة - بشكل عام, يشم, بقايا. The return rate is 1.6%.
- **When does demand for eye cream peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the eye cream niche?**
- Listings span $10.14–$109.95; the average listing price is $46.26 (sweet spot $15–$100). The average incumbent carries 4,562 reviews — the moat a new listing must climb.
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