---
title: "Trend — dry shampoo - Flapen"
canonical_url: "https://flapen.com/research/sa/beauty/dry-shampoo/trend"
last_updated: "2026-08-08T06:54:46.871Z"
locale: en
meta:
  description: "Niche score 39/100 · $69K/yr market · 74K searches/yr · $24.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 39/100 · $69K/yr market · 74K searches/yr · $24.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — dry shampoo - Flapen"
---

# **dry shampoo**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 17Growth 18Conversion 48Competition 21Returns 97Price range 95Avg price 95Brand share 0Review moat 18Quality gap 62

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$24.51**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$16.36–$32.03**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.8%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Bad****74%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-13.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****17,352.82**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$69K**

$69K/yr · 74K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend