---
title: "Products — curly hair products - Flapen"
canonical_url: "https://flapen.com/research/sa/beauty/curly-hair-products/products"
last_updated: "2026-08-08T06:11:35.071Z"
locale: en
meta:
  description: "Niche score 52/100 · $358K/yr market · 368K searches/yr · $59.37 avg price. Weak search conversion (1.6%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $358K/yr market · 368K searches/yr · $59.37 avg price. Weak search conversion (1.6%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — curly hair products - Flapen"
---

# **curly hair products**

**Worth a look**

Shows a sweet-spot price point ($59.37 avg), but weak search conversion (1.6%) keeps it on the watch list.

Market size 54Growth 26Conversion 21Competition 79Returns 86Price range 35Avg price 90Brand share 33Review moat 23Quality gap 65

**Avg price**

**Great****$59.37**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$358K**

$358K/yr · 368K searches

**Price range**

**Okay****$10.86–$253.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+0.9%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****6,777.86**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale

**Signals**[** High Price**](https://flapen.com/research/niches?market=sa&signal=high_price "Avg price > $50")

## Products