---
title: "Search terms — cooking & baking supplies - Flapen"
canonical_url: "https://flapen.com/research/sa/beauty/cooking-baking-supplies/search-terms"
last_updated: "2026-08-08T05:30:26.197Z"
locale: en
meta:
  description: "Niche score 50/100 · $390K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $390K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — cooking & baking supplies - Flapen"
---

# **cooking & baking supplies**

**Worth a look**

Shows low returns (1.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 55Growth 57Conversion 52Competition 19Returns 90Price range 53Avg price 73Brand share 0Review moat 70Quality gap 58

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****$14.72**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****700.92**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+31.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Good****$390K**

$390K/yr · 619K searches

**Price range**

**Good****$4.54–$26.73**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.3%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Bad****77%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms