---
title: "Trend — body wash men - Flapen"
canonical_url: "https://flapen.com/research/sa/beauty/body-wash-men/trend"
last_updated: "2026-08-08T06:07:58.966Z"
locale: en
meta:
  description: "Niche score 52/100 · $74K/yr market · 97K searches/yr. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $74K/yr market · 97K searches/yr. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — body wash men - Flapen"
---

# **body wash men**

**Worth a look**

Shows low returns (0.9%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Market size 18Growth 29Conversion 49Competition 76Returns 96Price range 87Avg price 86Brand share 11Review moat 46Quality gap 72

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$6.78–$84.22**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$19.37**

avg listing price — sweet spot $15–$100

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****1,941.24**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+3.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$74K**

$74K/yr · 97K searches

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

## Trend