---
title: "Search terms — body lotion - Flapen"
canonical_url: "https://flapen.com/research/sa/beauty/body-lotion/search-terms"
last_updated: "2026-08-08T05:30:57.195Z"
locale: en
meta:
  description: "Niche score 57/100 · $751K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $751K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — body lotion - Flapen"
---

# **body lotion**

**Worth a look**

Shows a fragmented shelf (top 5 take 28% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 71Growth 41Conversion 42Competition 87Returns 76Price range 66Avg price 79Brand share 7Review moat 50Quality gap 50

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Avg price**

**Great****$16.40**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.9%**

return rate — above 5% kills the launch gate

**Market size**

**Good****$751K**

$751K/yr · 1.4M searches

**Price range**

**Good****$5.32–$33.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,515.28**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.4%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+12.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

## Search terms