---
title: "Trend — body oil - Flapen"
canonical_url: "https://flapen.com/research/sa/baby-products/body-oil/trend"
last_updated: "2026-08-08T07:59:46.253Z"
locale: en
meta:
  description: "Niche score 47/100 · $399K/yr market · 468K searches/yr · $26.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · $399K/yr market · 468K searches/yr · $26.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — body oil - Flapen"
---

# **body oil**

**Skip it**

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 55Growth 38Conversion 40Competition 32Returns 83Price range 82Avg price 95Brand share 4Review moat 31Quality gap 48

**Avg price**

**Incredible****$26.74**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$7.31–$108.34**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$399K**

$399K/yr · 468K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.2%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+10.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****3,355.88**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## Trend