---
title: "Products — board games - Flapen"
canonical_url: "https://flapen.com/research/sa/arts-crafts/board-games/products"
last_updated: "2026-08-08T08:48:14.892Z"
locale: en
meta:
  description: "Niche score 52/100 · $186K/yr market · 437K searches/yr · $56.72 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $186K/yr market · 437K searches/yr · $56.72 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — board games - Flapen"
---

# **board games**

**Worth a look**

Shows a sweet-spot price point ($56.72 avg), but weak search conversion (0.8%) keeps it on the watch list.

Market size 37Growth 24Conversion 9Competition 61Returns 85Price range 54Avg price 91Brand share 86Review moat 24Quality gap 67

**Avg price**

**Great****$56.72**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****49%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$13.39–$170.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$186K**

$186K/yr · 437K searches

**Growth**

**Bad****-1.0%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****6,064.29**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=sa&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=sa&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=sa&signal=high_price "Avg price > $50")

## Products