---
title: "Products — birthday decoration - Flapen"
canonical_url: "https://flapen.com/research/sa/arts-crafts/birthday-decoration/products"
last_updated: "2026-08-08T06:11:12.928Z"
locale: en
meta:
  description: "Niche score 60/100 · $145K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · $145K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — birthday decoration - Flapen"
---

# **birthday decoration**

**Worth a look**

Shows a fragmented shelf (top 5 take 16% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 31Growth 17Conversion 18Competition 96Returns 82Price range 83Avg price 95Brand share 95Review moat 71Quality gap 65

**Competition**

**Incredible****16%**

top-5 click share — an open shelf

**Brand share**

**Incredible****40%**

top-5 brand share — no brand owns this niche

**Avg price**

**Incredible****$34.87**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$4.05–$76.69**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.7%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****652.98**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$145K**

$145K/yr · 285K searches

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-15.5%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=sa&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=sa&signal=low_review_barrier "Top brand's reviews < 500")

## Products