---
title: "Birthday Decoration — $145K/yr Amazon SA Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sa/arts-crafts/birthday-decoration"
last_updated: "2026-08-06T20:00:07.410Z"
locale: en
meta:
description: "Niche score 60/100 · $145K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $145K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Birthday Decoration — $145K/yr Amazon SA Niche (2026) - Flapen"
---
# **birthday decoration**
**Worth a look**
Shows a fragmented shelf (top 5 take 16% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 31Growth 17Conversion 18Competition 96Returns 82Price range 83Avg price 95Brand share 95Review moat 71Quality gap 65
**Competition**
**Incredible****16%**
top-5 click share — an open shelf
**Brand share**
**Incredible****40%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$34.87**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$4.05–$76.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****652.98**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$145K**
$145K/yr · 285K searches
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-15.5%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=sa&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=sa&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Saudi Arabia niche tracking, birthday decoration is a $145K/yr Amazon Saudi Arabia market (285K searches/yr). The top 5 brands hold 40% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **birthday decoration market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$105K–$139K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#23**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **80%**
- **Out of stock**
- **9.6%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **58 days**
## **Competition & brand share**
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.
**Brands**
**57 **▲rising
**Sellers**
**103**
**Top-5 brand share**
**40%**
Top 20: 78%
**Top-5 click share**
**16%**
Top 20: 46%
**Open market**
**55%**
- NALACAL13% - KASTWAVE10% - ELECDON7% - KatchOn5% - Generic5% - Goodern5%
## **Demand**
Weekly Amazon search volume, last 46 weeks — -15.5% search growth over the last 90 days.
18K13KSpike '25Holiday '25Spike '26Prime Day '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sa/arts-crafts/birthday-decoration/trend)
## **Top birthday decoration search terms**
- **birthday decoration**64K/yr+8.1%1.0% conv. - **party**19K/yr+132.4%0.2% conv. - **birthday**37K/yr+1.1%0.8% conv. - **happy birthday**29K/yr+7.2%0.9% conv. - **عيد ميلاد**28K/yr-2.3%0.5% conv. - **حفلات**19K/yr-8.8%0.3% conv. - **زينة حفلات**30K/yr-66.1%0.4% conv. - **party decoration**29K/yr-55.8%0.7% conv. - **happy birthday banner**15K/yr+9.5%1.8% conv. - **زينة عيد ميلاد**15K/yr-36.5%0.4% conv. [**All search terms **](https://flapen.com/research/sa/arts-crafts/birthday-decoration/search-terms)
## **Top birthday decoration products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$1K2%$3K3%$4K4%$6K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rose Gold Birthday Crown and Sash Set for Women - Tiara Headband Princess Rhinestone Crown Party Girl Sweet Hair Accessories - Happy Birthday Gift**HOUWY**$21.59**4.0★75 rev](https://www.amazon.sa/dp/B0BMGFLYWQ) [2**TONIFUL Silver Happy Birthday Balloons Banner 16 Inch Mylar Foil Letters Sign Bunting Reusable for Girls Boys Kids & Adults Birthday Decorations Party Supplies**TONIFUL**$24.46**4.3★9,993 rev](https://www.amazon.sa/dp/B07Q3FP6DT) [3**Goodern 2 Pack Glitter Fringe Rain Curtain 2M x 1M Photo Booth Backdrop Fringe Curtains Metallic Tinsel Foil Curtain Foil Curtains for Birthday Parties Wedding Graduations Party Decorations-Rose Gold**Goodern**$34.24**4.8★9 rev](https://www.amazon.sa/dp/B0BBR4K1DZ) [4**Colorful Happy Birthday Banner Rainbow Birthday Felt Garland Banner Colorful Pennant Flag Banners Rainbow Birthday Party Decorations Personalized Happy Birthday Sign for Birthday Party Decor**NALACAL**$30.45**5.0★4 rev](https://www.amazon.sa/dp/B0DXC5X31S) [5**Happy Birthday Banner & Decorations for Women Pink Balloon Party Set with Rose Gold Balloons Fringe Curtains Letter Balloons Backdrop Birthday Supplies for Girls**NALACAL**$60.74**3.5★13 rev](https://www.amazon.sa/dp/B0DNZK11ZL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tulle Bow Garland Pink Bowknot Banner with 12 Bows Party Decor for Birthday Wedding Engagement Ribbon Decoration for Anniversary Bridal Shower Bachelorette Festive Wall Hanging Decor**KASTWAVE**$38.64**8 rev9mo ago](https://www.amazon.sa/dp/B0FWR3GLVD) [**GoodTool Girls Pink Birthday Headwear Birthday Accessory Set Adjustable Hair Accessory with Sparkle Design for Special Events and Celebrations**GoodTool**$15.03**3 rev9mo ago](https://www.amazon.sa/dp/B0FTX23JDF) [**Pastel Triangle Pennant Banner 12 Pcs Colorful Burlap Bunting Flags Garland for Birthday Party Classroom Carnival Decorations (13ft String 6 Colors)**ELECDON**$33.88**8 rev10mo ago](https://www.amazon.sa/dp/B01KYAY4CK) [**Bow Happy Birthday Banner 24pcs Glitter Bowknot Ceiling Decor with Swirls Coquette Pink Birthday Decorations for Girls & Women Party Baby Shower & Theme Parties**NALACAL**$39.38**4 rev10mo ago](https://www.amazon.sa/dp/B0FRX53X9G) [**36Pcs 70s Retro Disco Ball Decorations - Silver Disco Hanging Swirls & Streamers Ceiling Decor for Disco Fever Party & Birthday Perfect Retro Party Supplies & Favors**ELECDON**$46.68**6 rev10mo ago](https://www.amazon.sa/dp/B0FQT7ZMC2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Party Cannon 30cm**HABBAA**$10.27**2.5★**▲ 207%**](https://www.amazon.sa/dp/B0F8QM9JGJ) [**Taozoey Confetti Cannon x4 Gold Metallic Wedding Birthday Party Occasion Luxurious & Romantic**Taozoey**$33.88**4.3★**▲ 154%**](https://www.amazon.sa/dp/B09ZPBB3CF) [**Bow Happy Birthday Banner 24pcs Glitter Bowknot Ceiling Decor with Swirls Coquette Pink Birthday Decorations for Girls & Women Party Baby Shower & Theme Parties**NALACAL**$39.38**5.0★**▲ 100%**](https://www.amazon.sa/dp/B0FRX53X9G) [**Tulle Bow Garland Pink Bowknot Banner with 12 Bows Party Decor for Birthday Wedding Engagement Ribbon Decoration for Anniversary Bridal Shower Bachelorette Festive Wall Hanging Decor**KASTWAVE**$38.64**5.0★**▲ 78%**](https://www.amazon.sa/dp/B0FWR3GLVD) [**GoodTool Girls Pink Birthday Headwear Birthday Accessory Set Adjustable Hair Accessory with Sparkle Design for Special Events and Celebrations**GoodTool**$15.03**5.0★**▲ 66%**](https://www.amazon.sa/dp/B0FTX23JDF)
**~~View all trending →~~**
## **What buyers say about birthday decoration**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**الجودة الشاملة**44%
*“Good quality”*
**لون**17%
*“Cute colors”*
**التصميم الشامل**17%
*“Nice and aesthetic”*
**الحجم الكلي**11%
*“The banner is large in size”*
**القيمة مقابل المال**11%
*“Worth buying”*
### **What buyers complain about **
**الجودة الشاملة**50%
*“Poor quality”*
**التجميع/التركيب**13%
*“difficult to assemble”*
**الحجم الكلي**13%
*“Small in size”*
**الوظيفة - بشكل عام**8%
*“it doesnt seem to work properly”*
**التعليمات/دليل المستخدم/استكشاف الأخطاء وإصلاحها**8%
*“the instructions are unclear”*
**جهاز التحكم عن بعد**8%
*“We tried using the remote control, but it doesnt seem to work properly”*
### **Top return reasons **
**لون**26%
**الحجم الكلي**19%
**المواد/الأجزاء المعيبة**11%
**الجودة الشاملة**9%
**المنتج المعلن عنه مقابل المنتج الفعلي**8%
**القيمة مقابل المال**6%
**الوظيفة - بشكل عام**5%
**جودة المواد**5%
**قوة**2%
**التوافق - بشكل عام**2%
## **Common questions**
- **Is birthday decoration profitable to sell on Amazon Saudi Arabia?**
- The niche generates $145K/yr across 123 tracked products. 1 of 22 products launched in the last 360 days are still selling. 90-day search growth is -15.5%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the birthday decoration niche?**
- 57 brands and 103 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 40% of demand.
- **What do buyers complain about in birthday decoration?**
- Top complaints mined from reviews: الجودة الشاملة, التجميع/التركيب, الحجم الكلي. The return rate is 1.7%.
- **What does it cost to enter the birthday decoration niche?**
- Listings span $4.05–$76.69; the average listing price is $34.87 (sweet spot $15–$100). The average incumbent carries 653 reviews — the moat a new listing must climb.
## **Related niches in Arts & Crafts**
- 59 [**canvas**](https://flapen.com/research/sa/arts-crafts/canvas)$57K/yr+30.5%**Worth a look**- 55 [**super glue**](https://flapen.com/research/sa/arts-crafts/super-glue)$78K/yr+7.2%**Worth a look**- 55 [**acrylic markers**](https://flapen.com/research/sa/arts-crafts/acrylic-markers)$181K/yr+41.1%**Worth a look**- 54 [**stickers**](https://flapen.com/research/sa/arts-crafts/stickers)$93K/yr-12.6%**Worth a look**- 53 [**bedazzling kit**](https://flapen.com/research/sa/arts-crafts/bedazzling-kit)$131K/yr+67.1%**Worth a look**- 53 [**pipe cleaner**](https://flapen.com/research/sa/arts-crafts/pipe-cleaner)$60K/yr+44.6%**Worth a look**[**All Arts & Crafts niches **](https://flapen.com/research/sa/arts-crafts)