---
title: "Cl115fdw — ¥5.7M/yr Amazon JP Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/jp/diy/cl115fdw"
last_updated: "2026-08-08T07:49:30.333Z"
locale: en
meta:
description: "Niche score 43/100 · ¥5.7M/yr market · 18K searches/yr · ¥12601.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · ¥5.7M/yr market · 18K searches/yr · ¥12601.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cl115fdw — ¥5.7M/yr Amazon JP Niche (2026) - Flapen"
---
# **cl115fdw**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 98Growth 22Conversion 30Competition 8Returns 97Price range 0Avg price 0Brand share 0Review moat 78Quality gap 76
**Market size**
**Incredible****¥5.7M**
¥5.7M/yr · 18K searches
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****440.75**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-5.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****¥12601.01**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****¥10446.16–¥16164.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=jp&signal=high_price "Avg price > $50")
According to Flapen's Amazon Japan niche tracking, cl115fdw is a ¥5.7M/yr Amazon Japan market (18K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cl115fdw market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **¥6.3M–¥9.5M**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#131**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**60**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- Makita(マキタ)74% - SHIBASHO26% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 49 weeks — -5.7% search growth over the last 90 days.
1K600Spike '25Black Friday '25Spike '26Prime Day '26Aug '25Oct '25Dec '25Feb '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/jp/diy/cl115fdw/trend)
## **Top cl115fdw search terms**
- **cl115fd**5K/yr+15.4%3.8% conv. - **cl115fdw**4K/yr-4.5%4.0% conv. - **マキタ cl115fd**4K/yr+9.5%2.3% conv. - **マキタ cl115fdw**2K/yr-3.8%3.1% conv. - **マキタ 掃除機 cl115fdw**3K/yr-49.5%3.3% conv. [**All search terms **](https://flapen.com/research/jp/diy/cl115fdw/search-terms)
## **Top cl115fdw products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%¥565K20%¥1.1M30%¥1.7M40%¥2.3M1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**マキタ(Makita) 充電式クリーナ（アイボリー）バッテリ内蔵式 10.8V2Ah 充電器付 CL115FDWI**Makita(マキタ)**¥11434.79**4.2★385 rev](https://www.amazon.co.jp/dp/B09FJKWL6Q) [2**マキタ 充電式クリーナー CL115FDW＋ラウンドブラシセット（アイボリー）**SHIBASHO**¥14653.24**4.2★81 rev](https://www.amazon.co.jp/dp/B09FL5WCW1) [3**マキタ(Makita) 充電式クリーナ（アイボリー）バッテリ内蔵式 10.8V2Ah 充電器付 CL116DWI**Makita(マキタ)**¥10495.41**4.1★1,380 rev](https://www.amazon.co.jp/dp/B09MJT5FQG) [4**マキタ(Makita) 充電式クリーナ（レッド）バッテリ内蔵式 10.8V2Ah 充電器付 CL115FDWR**Makita(マキタ)**¥11453.70**4.2★137 rev](https://www.amazon.co.jp/dp/B09FJM2VJF) [5**マキタ(Makita) 充電式クリーナ（ピンク）バッテリ内蔵式 10.8V2Ah 充電器付 CL115FDWP**Makita(マキタ)**¥11459.37**4.2★123 rev](https://www.amazon.co.jp/dp/B09FJLLJ1N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**マキタ(Makita) 充電式クリーナ（レッド）バッテリ内蔵式 10.8V2Ah 充電器付 CL116DWR**Makita(マキタ)**¥10446.16**1,380 rev4y ago](https://www.amazon.co.jp/dp/B09WHC6MRM) [**マキタ(Makita) 充電式クリーナ（アイボリー）バッテリ内蔵式 10.8V2Ah 充電器付 CL116DWI**Makita(マキタ)**¥10495.41**1,380 rev4y ago](https://www.amazon.co.jp/dp/B09MJT5FQG) [**マキタ 充電式クリーナー CL115FDW＋ラウンドブラシセット（アイボリー）**SHIBASHO**¥14653.24**81 rev4y ago](https://www.amazon.co.jp/dp/B09FL5WCW1) [**マキタ内蔵バッテリ用 充電式クリーナー CL115FDW＋ラウンドブラシセット（レッド） SHIBASHO 国内正規品**SHIBASHO**¥14700.57**39 rev4y ago](https://www.amazon.co.jp/dp/B09FLB8ZNY) [**マキタ充電用クリーナー CL115FDW**SHIBASHO**¥16164.85**1 rev4y ago](https://www.amazon.co.jp/dp/B0F747PW1V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**マキタ(Makita) 充電式クリーナ（レッド）バッテリ内蔵式 10.8V2Ah 充電器付 CL116DWR**Makita(マキタ)**¥10446.16**4.1★**▲ 91%**](https://www.amazon.co.jp/dp/B09WHC6MRM) [**マキタ 充電式クリーナー CL115FDW＋ラウンドブラシセット（アイボリー）**SHIBASHO**¥14653.24**4.2★**▲ 60%**](https://www.amazon.co.jp/dp/B09FL5WCW1) [**マキタ内蔵バッテリ用 充電式クリーナー CL115FDW＋ラウンドブラシセット（レッド） SHIBASHO 国内正規品**SHIBASHO**¥14700.57**4.2★**▲ 29%**](https://www.amazon.co.jp/dp/B09FLB8ZNY) [**マキタ(Makita) 充電式クリーナ（ピンク）バッテリ内蔵式 10.8V2Ah 充電器付 CL115FDWP**Makita(マキタ)**¥11459.37**4.2★**▲ 16%**](https://www.amazon.co.jp/dp/B09FJLLJ1N) [**マキタ(Makita) 充電式クリーナ（アイボリー）バッテリ内蔵式 10.8V2Ah 充電器付 CL116DWI**Makita(マキタ)**¥10495.41**4.1★**— 5%**](https://www.amazon.co.jp/dp/B09MJT5FQG)
**~~View all trending →~~**
## **What buyers say about cl115fdw**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**使用の容易さ**25%
*“慣れるとスムーズです。”*
**軽い**16%
*“コンパクト、軽量”*
**清掃の容易さ**16%
*“音が大きいので日中の掃除におすすめです。”*
**コストパフォーマンス**10%
*“コスパがいい”*
**色**5%
*“ピンクがかわいい”*
**充電**3%
*“・充電長持ち”*
**総合品質**3%
*“性能はピカイチで大満足”*
**広告と実際の製品の違い**2%
*“期待通り”*
**バッテリーの内蔵**2%
*“バッテリーはまだ使えるし”*
**コンパクトさ**1%
*“コンパクト、軽量”*
### **What buyers complain about **
**騒音レベル**16%
*“音がうるさいわりにあんまり吸わない”*
**清掃の容易さ**10%
*“ゴミ捨てがやや面倒なのと吸引するにはスイッチをずっと押していなければならないのが私には疲れます。”*
**耐久性**9%
*“本当にすぐに壊れます”*
**充電**7%
*“充電に時間がかかる”*
**使用の容易さ**6%
*“不便。”*
**サイズ全体**5%
*“紙パックが小さい。”*
**強さ**5%
*“握力弱いと疲れる”*
**重い**4%
*“私にはちょっと重かったです。”*
**色**4%
*“ピンクを買ったが色が濃すぎる。”*
**総合品質**2%
*“使い方、使う人により評価が分かれる商品”*
### **Top return reasons **
**充電**32%
**耐久性**7%
**機能全体**6%
**使用の容易さ**5%
**広告と実際の製品の違い**5%
**騒音レベル**4%
**タッチ/ボタンコントロール**4%
**商品の状態**4%
**バッテリーの内蔵**4%
**色**3%
## **Common questions**
- **Is cl115fdw profitable to sell on Amazon Japan?**
- The niche generates ¥5.7M/yr across 8 tracked products. 90-day search growth is -5.7%. Flapen's verdict: Skip it (43/100).
- **How competitive is the cl115fdw niche?**
- 2 brands and 60 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in cl115fdw?**
- Top complaints mined from reviews: 騒音レベル, 清掃の容易さ, 耐久性. The return rate is 0.7%.
- **What does it cost to enter the cl115fdw niche?**
- Listings span ¥10446.16–¥16164.85; the average listing price is ¥12601.01 (sweet spot $15–$100). The average incumbent carries 441 reviews — the moat a new listing must climb.
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