---
title: "Search terms — ハトメパンチ 12mm - Flapen"
canonical_url: "https://flapen.com/research/jp/diy/12mm/search-terms"
last_updated: "2026-08-08T06:02:22.010Z"
locale: en
meta:
  description: "Niche score 65/100 · ¥3.4M/yr market · 56K searches/yr · ¥1303.35 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 65/100 · ¥3.4M/yr market · 56K searches/yr · ¥1303.35 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — ハトメパンチ 12mm - Flapen"
---

# **ハトメパンチ 12mm**

**Launch it**

A $3.4M/yr market growing +43.6% this quarter with returns at 0.6% — clears our launch bar.

Market size 96Growth 65Conversion 55Competition 52Returns 97Price range 0Avg price 0Brand share 46Review moat 83Quality gap 95

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****¥3.4M**

¥3.4M/yr · 56K searches

**Quality gap**

**Incredible****4.0★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Great****349**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+43.6%**

90-day search growth — must beat 0% to launch

**Conversion**

**Good****4.6%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Bad****¥1303.35**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****¥351.47–¥3678.21**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=jp&signal=quality_gap "Avg rating < 4.0") [** High Price**](https://flapen.com/research/niches?market=jp&signal=high_price "Avg price > $50")

## Search terms