---
title: "Search terms — 1/4 ラチェット - Flapen"
canonical_url: "https://flapen.com/research/jp/diy/1-4/search-terms"
last_updated: "2026-08-08T12:18:37.351Z"
locale: en
meta:
  description: "Niche score 57/100 · ¥2.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · ¥2.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — 1/4 ラチェット - Flapen"
---

# **1/4 ラチェット**

**Worth a look**

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 95Growth 23Conversion 18Competition 82Returns 97Price range 0Avg price 0Brand share 34Review moat 81Quality gap 77

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****¥2.6M**

¥2.6M/yr · 71K searches

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Review moat**

**Great****376.8**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-4.9%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Bad****¥2567.66**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****¥816.23–¥9516.11**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** High Price**](https://flapen.com/research/niches?market=jp&signal=high_price "Avg price > $50")

## Search terms