---
title: "Super Bowl — €290K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/sport-freizeit/super-bowl"
last_updated: "2026-08-09T23:50:13.684Z"
locale: en
meta:
description: "Niche score 42/100 · €290K/yr market · 959K searches/yr · €16.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · €290K/yr market · 959K searches/yr · €16.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Super Bowl — €290K/yr Amazon DE Niche (2026) - Flapen"
---
# **super bowl**
**Skip it**
Soft demand (-29.6% this quarter) — this niche doesn't clear our bar today.
Market size 51Growth 10Conversion 23Competition 35Returns 88Price range 64Avg price 79Brand share 21Review moat 44Quality gap 48
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****€16.71**
avg listing price — sweet spot $15–$100
**Price range**
**Good****€8.38–€26.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****€290K**
€290K/yr · 959K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,144.22**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-29.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, super bowl is a €290K/yr Amazon Germany market (959K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Feb–Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **super bowl market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **€251K–€334K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**64**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**5%**
- WILSON60% - Hy-Pro18% - No Huddle6% - NEO-SPLASH5% - Derbystar4% - SDukes3% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -29.6% search growth over the last 90 days.
60K40KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/de/sport-freizeit/super-bowl/trend)
## **Top super bowl search terms**
- **football**342K/yr-8.6%1.7% conv. - **american football**135K/yr-14.0%1.4% conv. - **nfl**296K/yr-67.8%0.0% conv. - **footb**19K/yr-10.5%0.0% conv. - **mini football**15K/yr+1.8%4.4% conv. - **footba**17K/yr-8.6%0.0% conv. - **football kinder**12K/yr-10.6%3.3% conv. - **footbal**13K/yr-11.8%0.2% conv. - **american football ball**16K/yr-27.9%2.4% conv. - **nfl football**34K/yr-69.4%2.3% conv. [**All search terms **](https://flapen.com/research/de/sport-freizeit/super-bowl/search-terms)
## **Top super bowl products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€29K20%€58K30%€87K40%€116K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wilson NFL Super Grip Fußball braun Official**WILSON**€23.93**4.7★20,909 rev](https://www.amazon.de/dp/B0012SNLJG) [2**Hy-Pro Kicker American Football Unisex für Jugendliche Braun**Hy-Pro**€10.79**4.6★169 rev](https://www.amazon.de/dp/B08XMMFXQ2) [3**Wilson Mini Football Mikro braun**WILSON**€8.38**4.4★1,877 rev](https://www.amazon.de/dp/B002OYBA9K) [4**Wilson American Football NFL Team Tailgate Gummi**WILSON**€12.80**4.4★201 rev](https://www.amazon.de/dp/B0CQRTVN9X) [5**Wilson GST SpeedSkin Football Mit Außenhülle aus Leder und ACL-Präzisionsschnürung Für verbesserten Grip und präzise Würfe Farbe: Braun Offizielle Größe**WILSON**€26.72**4.7★268 rev](https://www.amazon.de/dp/B0DHLLH5Q7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**adidas Unisex Starlancer Club Ball Recreation Ball Blue/White 5**adidas**€10.11**4,459 rev1mo ago](https://www.amazon.de/dp/B0CPY89WS1) [**SDukes NXT8 American Football Ball Jugend Youth Größe Size 8**SDukes**€21.11**2 rev8mo ago](https://www.amazon.de/dp/B0FY6SBVBQ) [**NEO-SPLASH American Football Freizeit-Footballs 9 inch (AAR 9 Inch)**NEO-SPLASH**€16.57**23 rev1y ago](https://www.amazon.de/dp/B0DYVC5QBH) [**NEO-SPLASH American Football Freizeit-Footballs 9 inch (AAB 9 Inch)**NEO-SPLASH**€16.64**23 rev1y ago](https://www.amazon.de/dp/B0DYTRYTNW) [**Wilson GST SpeedSkin Football Mit Außenhülle aus Leder und ACL-Präzisionsschnürung Für verbesserten Grip und präzise Würfe Farbe: Braun Offizielle Größe**WILSON**€26.72**268 rev1y ago](https://www.amazon.de/dp/B0DHLLH5Q7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**No Huddle American Football Indoor Softball aus Schaumstoff 20 5cm Länge (2er-Pack Braun)**No Huddle**€23.43**4.7★**▲ 99%**](https://www.amazon.de/dp/B09GT6QPD5) [**NEO-SPLASH American Football Freizeit-Footballs 9 inch (AAR 9 Inch)**NEO-SPLASH**€16.57**4.3★**▲ 92%**](https://www.amazon.de/dp/B0DYVC5QBH) [**Aipwerer Fussball Größe 4/5 Kinder Fußball Kinder Standard Trainingsfußball**Aipwerer**€16.05**4.2★**▲ 92%**](https://www.amazon.de/dp/B0B4W4QKZH) [**NEO-SPLASH American Football Freizeit-Footballs 9 inch (AAB 9 Inch)**NEO-SPLASH**€16.64**4.3★**▲ 87%**](https://www.amazon.de/dp/B0DYTRYTNW) [**Derbystar Bundesliga Brillant Replica v22**Derbystar**€23.39**4.4★**▲ 86%**](https://www.amazon.de/dp/B0B2X27YPP)
**~~View all trending →~~**
## **What buyers say about super bowl**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**29%
*“Sehr gute Qualität robust und sehr schön”*
**Preis-Leistungs-Verhältnis**12%
*“Super Preis”*
**beworben Vs Tatsächliches Produkt**11%
*“Tut was er soll”*
**Spaß/Unterhaltungserlebnis**11%
*“hatten wir viel Spaß mit”*
**Gesamtgröße**9%
*“Passt, griffig und qualitativ gut”*
**Farbe**5%
*“die Kinder freuten sich über die Farben.”*
**Design insgesamt**4%
*“Schönes Design”*
**Eignung Anfänger**3%
*“Alles Top super für Kinder die mit dem Sport beginngen”*
**Lederqualität**3%
*“Schöner Lederfussball”*
**Form/Stil**2%
*“Ist rund, sieht gut aus und wirkt hochwertig”*
### **What buyers complain about **
**Haltbarkeit**32%
*“Hält leider nicht”*
**Qualität insgesamt**25%
*“Schlecht verarbeitet, beim zweiten Mal befüllen hat sich das Ventil in den Ball verzogen”*
**Gesamtgröße**6%
*“zu groß für Kinder”*
**Auslaufsicher**6%
*“Undicht”*
**Form/Stil**6%
*“ein Ball sollte rund sein und keine ei Form haben so sonst sieht er schön auss deswegen 2 Sterne sonst eigentlich nur 0”*
**Lederqualität**6%
*“Handelt sich um Kunstleder wie viele andere, die ich deshalb nicht gewählt hatte”*
**Gummiqualität**3%
*“Miserabel, Gummi löst sich auf”*
**Preis-Leistungs-Verhältnis**3%
*“Eine Frechheit, dass es für der Rückversand 1,99 Euro einkassiert wurde”*
**Inflation/Deflation**3%
*“Der Ball verliert Luft”*
**Geruch**1%
*“Außerdem ist der Geruch beim Auspacken ziemlich stark und störend”*
### **Top return reasons **
**Gesamtgröße**66%
**Inflation/Deflation**5%
**Defekt Material/Teile**4%
**Haltbarkeit**4%
**beworben Vs Tatsächliches Produkt**3%
**Qualität insgesamt**3%
**Auslaufsicher**2%
**Funktionalität insgesamt**2%
**Atmungsaktivität**2%
**Nähen/Finish/Polieren**2%
## **Common questions**
- **Is super bowl profitable to sell on Amazon Germany?**
- The niche generates €290K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -29.6%. Flapen's verdict: Skip it (42/100).
- **How competitive is the super bowl niche?**
- 8 brands and 64 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in super bowl?**
- Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Gesamtgröße. The return rate is 1.4%.
- **When does demand for super bowl peak?**
- Demand peaks in Feb–Oct–Nov–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the super bowl niche?**
- Listings span €8.38–€26.72; the average listing price is €16.71 (sweet spot $15–$100). The average incumbent carries 2,144 reviews — the moat a new listing must climb.
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