---
title: "Sport — €2.8M/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/sport-freizeit/sport"
last_updated: "2026-08-10T08:02:28.504Z"
locale: en
meta:
description: "Niche score 57/100 · €2.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · €2.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sport — €2.8M/yr Amazon DE Niche (2026) - Flapen"
---
# **sport**
**Worth a look**
Shows a $2.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 96Growth 15Conversion 4Competition 80Returns 82Price range 4Avg price 63Brand share 92Review moat 22Quality gap 58
**Market size**
**Incredible****€2.8M**
€2.8M/yr · 5.9M searches
**Brand share**
**Great****43%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Avg price**
**Good****€135.23**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****9,075.78**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-20.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****€5.47–€2135.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, sport is a €2.8M/yr Amazon Germany market (5.9M searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sport market data**
- **Units sold / yr**
- **25K–30K**
- avg 100–250/product
- **Revenue / yr**
- **€3.4M–€4.1M**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **92%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**49 **▼falling
**Sellers**
**252**
**Top-5 brand share**
**43%**
Top 20: 76%
**Top-5 click share**
**35%**
Top 20: 63%
**Open market**
**53%**
- Sportstech15% - GYMERK11% - Zeporix7% - FUNFLEX5% - YouShow4% - MERACH4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.9% search growth over the last 90 days.
175K125KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/de/sport-freizeit/sport/trend)
## **Top sport search terms**
- **sport**1.1M/yr-22.6%0.1% conv. - **fitness**930K/yr-10.4%0.2% conv. - **sportbekleidung**865K/yr-22.4%0.1% conv. - **gym**562K/yr-17.9%0.1% conv. - **fitnessgeräte für zuhause**621K/yr-36.9%0.4% conv. - **home gym**297K/yr-7.1%0.2% conv. - **sportgeräte zuhause**321K/yr-32.3%0.3% conv. - **sport geräte für zuhause**117K/yr-17.8%0.2% conv. - **spor**124K/yr-16.4%0.0% conv. - **krafttraining zuhause**96K/yr+6.8%0.4% conv. [**All search terms **](https://flapen.com/research/de/sport-freizeit/sport/search-terms)
## **Top sport products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€84K6%€167K9%€251K12%€335K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GYMERK Fitnessbänder Set 4er 1.8M/2M Fitnessband 4 Widerstandsstufen mit Übungsposter Gymnastikband mit Tragetasche & Übungsanleitung Ideal für Yoga Pilates Muskelaufbau**GYMERK**€9.17**4.6★2,349 rev](https://www.amazon.de/dp/B0CM9J2FHV) [2**Kraftstation für zuhause Multifunktion Fitnessstation Bauchtrainer Home Gym 60 kg Gewichte Butterfly Beinstrecker Latzugstange Bizepscurl Ganzkörpertraining Multigym HGX50**Sportstech**€536.49**4.6★30 rev](https://www.amazon.de/dp/B0FRS8ZT5S) [3**Laufband für Zuhause Walking Pad - Klappbar Laufbänder Elektrisches Laufbänder Schreibtisch Foldable Treadmill for Home Büro Laufpad Leise Klein 10Km/h Tretmühle Klappbares Kleines**Zeporix**€115.70**4.4★3,295 rev](https://www.amazon.de/dp/B0DGWX5YPJ) [4**YouShow 10 Paar Sneaker Socken Herren Damen Kurz Sportsocken Atmungsaktive Baumwolle Laufsocken Weiß 39-42**YouShow**€10.50**4.6★7,059 rev](https://www.amazon.de/dp/B0CP5DT792) [5**FUNFLEX Bauchroller - Bauchmuskeltrainer Set - Oberkörpertrainings Pack - Home Gym Equipment - Heimfitnessgerät für Männer & Frauen - Ganzkörpertraining - effektives Bauch Muskel Training Zuhause**FUNFLEX**€15.51**4.3★131 rev](https://www.amazon.de/dp/B0F38SKMG6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**adidas Unisex Cushioned Crew Socks 6 Pair Pack white/white/black 42-45**adidas**€15.19**1,179 rev1mo ago](https://www.amazon.de/dp/B0F5B9SC2D) [**Sportstech CX608 Crosstrainer für Zuhause leiser Ellipsentrainer mit 8 Widerstandsstufen 10 kg Schwungrad LCD Display Pulssensor bis 120 kg Fitnessgeräte für Zuhause**Sportstech**€299.10**119 rev8mo ago](https://www.amazon.de/dp/B0G1SBKHKP) [**FUNFLEX Bauchroller - Bauchmuskeltrainer Set - Oberkörpertrainings Pack - Home Gym Equipment - Heimfitnessgerät für Männer & Frauen - Ganzkörpertraining - effektives Bauch Muskel Training Zuhause**FUNFLEX**€23.30**131 rev9mo ago](https://www.amazon.de/dp/B0FW5NHCR6) [**Kraftstation für zuhause Multifunktion Fitnessstation Bauchtrainer Home Gym 60 kg Gewichte Butterfly Beinstrecker Latzugstange Bizepscurl Ganzkörpertraining Multigym HGX50**Sportstech**€536.49**30 rev10mo ago](https://www.amazon.de/dp/B0FRS8ZT5S) [**Amazon Basics Plyometrischer Sprungkasten Plyo-Box für das Fitnessstudio zu Hause 61 x 51 x 40.5 cm**Amazon Basics**€61.81**316 rev10mo ago](https://www.amazon.de/dp/B0DSVQPK4C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basics Plyometrischer Sprungkasten Plyo-Box für das Fitnessstudio zu Hause 61 x 51 x 40.5 cm**Amazon Basics**€61.81**4.7★**▲ 82%**](https://www.amazon.de/dp/B0DSVQPK4C) [**Amazon Basics Plyometrischer Sprungkasten Plyo-Box für das Fitnessstudio zu Hause 40.5 x 35 5 x 30.5 cm**Amazon Basics**€36.22**4.7★**▲ 81%**](https://www.amazon.de/dp/B0DSVQDMHH) [**Sportstech CX608 Crosstrainer für Zuhause leiser Ellipsentrainer mit 8 Widerstandsstufen 10 kg Schwungrad LCD Display Pulssensor bis 120 kg Fitnessgeräte für Zuhause**Sportstech**€299.10**4.4★**▲ 81%**](https://www.amazon.de/dp/B0G1SBKHKP) [**JAKO Herren Sporthose Manchester 2.0 Schwarz L**JAKO**€8.92**4.5★**▲ 80%**](https://www.amazon.de/dp/B07HRMHMWR) [**FALARY Sneaker Socken Herren Damen 12 Paar Kurze Halbsocken Baumwolle-Schwarz-43-46**FALARY**€12.46**4.5★**▲ 79%**](https://www.amazon.de/dp/B07SQTZRVL)
**~~View all trending →~~**
## **What buyers say about sport**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**20%
*“it is a fairly decent product”*
**Gesamtgröße**13%
*“Fit”*
**Preis-Leistungs-Verhältnis**12%
*“so I guess the price-value is good”*
**Komfort insgesamt**10%
*“Super bequeme Hose”*
**Übung/Sporteignung**7%
*“Super Sport Leggins”*
**beworben Vs Tatsächliches Produkt**6%
*“Ist wie im Photo”*
**Benutzerfreundlichkeit**3%
*“Echt easy”*
**Materialqualität**2%
*“Material top”*
**Weiches Gefühl**2%
*“softes Material”*
**Griff**1%
*“Top Grip”*
### **What buyers complain about **
**Qualität insgesamt**14%
*“Qualität ungenügend”*
**Gesamtgröße**9%
*“Müll - keine Passform”*
**Haltbarkeit**9%
*“Haltbarkeit”*
**Stärke**3%
*“Widerstand sehr unregelmäßig”*
**Materialqualität**2%
*“Unzufrieden mit Material”*
**Übung/Sporteignung**2%
*“Nur was mich persönlich sehr stört ist, dass die Leggings am Hintern durchsichtig ist und das ist leider unvorteilhaft egal ob im privaten Gebrauch, Arbeit oder im Fitnessstudio”*
**Gleichgewicht/Stabilität**2%
*“Sehr wackelig und nicht instabil”*
**Geräuschpegel**2%
*“Quietscht allerdings manchmal etwas”*
**Preis-Leistungs-Verhältnis**2%
*“Völlig überteuert”*
**Griff**2%
*“- Handgriff knarrt ebenfalls”*
### **Top return reasons **
**Gesamtgröße**33%
**Materialqualität**8%
**Qualität insgesamt**7%
**Transparenz**5%
**Dünn**4%
**Funktionalität insgesamt**3%
**beworben Vs Tatsächliches Produkt**3%
**Defekt Material/Teile**3%
**Lücke/Loch**3%
**Länge**2%
## **Common questions**
- **Is sport profitable to sell on Amazon Germany?**
- The niche generates €2.8M/yr across 63 tracked products. 7 of 10 products launched in the last 360 days are still selling. 90-day search growth is -20.9%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the sport niche?**
- 49 brands and 252 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 43% of demand.
- **What do buyers complain about in sport?**
- Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Haltbarkeit. The return rate is 1.6%.
- **When does demand for sport peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the sport niche?**
- Listings span €5.47–€2135.77; the average listing price is €135.23 (sweet spot $15–$100). The average incumbent carries 9,076 reviews — the moat a new listing must climb.
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