---
title: "Schwimmbrille — €1.6M/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/sport-freizeit/schwimmbrille"
last_updated: "2026-08-10T03:37:46.576Z"
locale: en
meta:
description: "Niche score 57/100 · €1.6M/yr market · 2.0M searches/yr · €15.27 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 57/100 · €1.6M/yr market · 2.0M searches/yr · €15.27 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Schwimmbrille — €1.6M/yr Amazon DE Niche (2026) - Flapen"
---
# **schwimmbrille**
**Launch it**
A $1.6M/yr market growing +44.9% this quarter with returns at 2.0% — clears our launch bar.
Market size 88Growth 66Conversion 61Competition 44Returns 75Price range 73Avg price 76Brand share 2Review moat 24Quality gap 55
**Market size**
**Great****€1.6M**
€1.6M/yr · 2.0M searches
**Avg price**
**Great****€15.27**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Price range**
**Good****€7.89–€33.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+44.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****5,626.28**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, schwimmbrille is a €1.6M/yr Amazon Germany market (2.0M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Launch it — 57/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **schwimmbrille market data**
- **Units sold / yr**
- **100K–125K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **€1.5M–€1.9M**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#25**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**124**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 95%
**Open market**
**0%**
- Speedo51% - ZIONOR29% - ARENA17% - Seaflar1% - Zoggs1% - BEEWAY1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +44.9% search growth over the last 90 days.
100K60KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/de/sport-freizeit/schwimmbrille/trend)
## **Top schwimmbrille search terms**
- **schwimmbrille**594K/yr+113.1%3.5% conv. - **schwimmbrille herren**416K/yr+16.8%5.9% conv. - **schwimmbrille damen**337K/yr+6.1%4.8% conv. - **arena schwimmbrille**155K/yr+27.1%3.4% conv. - **speedo schwimmbrille**102K/yr+79.3%3.5% conv. - **swimming goggles**69K/yr+72.1%2.3% conv. - **schwimmbrille erwachsene**43K/yr+153.6%3.4% conv. - **schwimmbrille arena**47K/yr+35.6%4.1% conv. - **schwimmbrillen**37K/yr+64.6%2.0% conv. - **speedo biofuse 2.0**23K/yr+93.7%7.2% conv. [**All search terms **](https://flapen.com/research/de/sport-freizeit/schwimmbrille/search-terms)
## **Top schwimmbrille products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€79K10%€158K15%€237K20%€316K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ZIONOR G1 - Polarisierte Schwimmbrille für Unisex und Erwachsene und Damen beschlagfrei 100% UV-Schutzbrille A0-G1S-Schwarzblau**ZIONOR**€19.29**4.5★6,182 rev](https://www.amazon.de/dp/B07C9SD3HH) [2**Speedo Biofuse 2.0 Schwimmbrille | Patentierte einfache Anpassung | Anti-Beschlag | Wasserdicht | Verbesserte Passform | Verbesserter Komfort**Speedo**€13.23**4.6★14,987 rev](https://www.amazon.de/dp/B0BK1Y38RD) [3**Speedo Biofuse 2.0 Schwimmbrille | Patentierte einfache Anpassung | Anti-Beschlag | Wasserdicht | Verbesserte Passform | Verbesserter Komfort**Speedo**€18.14**4.6★14,987 rev](https://www.amazon.de/dp/B0BK1VSHSZ) [4**ZIONOR Schwimmbrille G1SE Schwimmbrille für Herren und Damen mit UV-Schutz Antibeschlag Komfort Profi**ZIONOR**€15.09**4.4★3,545 rev](https://www.amazon.de/dp/B0BTHRG98T) [5**Speedo Biofuse 2.0 Schwimmbrille | Patentierte einfache Anpassung | Anti-Beschlag | Wasserdicht | Verbesserte Passform | Verbesserter Komfort**Speedo**€15.88**4.6★14,987 rev](https://www.amazon.de/dp/B0BK2JRX8Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Seaflar Polarisierte Schwimmbrille Anti-Beschlag UV400 Schutz Verstellbares Silikonband - Profi Taucherbrille Erwachsene & Jugendliche Wassersport Training MäNner Frauen-D-BKCL**Seaflar**€13.44**31 rev10mo ago](https://www.amazon.de/dp/B0FNQRNWB2) [**Arena Zoom X-Fit Mirror Schwimmbrille für Erwachsene Unisex-Schwimmbrille mit Breiten Linsen UV-Schutz Verstellbarer Nasensteg Silikondichtungen Linsen mit Anti-Beschlag-Beschichtung**ARENA**€12.10**177 rev1y ago](https://www.amazon.de/dp/B0DMFV6X6G) [**Speedo Unisex Hydrosity 2.0 Schwimmbrille | Anti-Beschlag | Wasserdicht Clear/White One Size**Speedo**€11.91**1,125 rev2y ago](https://www.amazon.de/dp/B0CZ14BYN2) [**Speedo Unisex Hydrosity 2.0 Schwimmbrille | Anti-Beschlag | Wasserdicht Oxid Grey/True Navy One Size**Speedo**€10.90**1,125 rev2y ago](https://www.amazon.de/dp/B0CZ124Y1W) [**Speedo Damen Biofuse 2.0 Schwimmbrille | Design für Damen | Patentierter Verstellmechanismus | Anti-Beschlag | Wasserdicht | Bequemer Sitz Marine Blue/Peacock/Funny Pink One Size**Speedo**€15.82**2,415 rev2y ago](https://www.amazon.de/dp/B0CQPCMTLY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Seaflar Polarisierte Schwimmbrille Anti-Beschlag UV400 Schutz Verstellbares Silikonband - Profi Taucherbrille Erwachsene & Jugendliche Wassersport Training MäNner Frauen-D-BKCL**Seaflar**€13.44**3.6★**▲ 79%**](https://www.amazon.de/dp/B0FNQRNWB2) [**Zoggs Panorama Schwimmbrille Erwachsene Herren und Damen UV-Schutz Antibeschlag Bequemer Auslaufsicherer Sitz Schnell verstellbares Kopfband 180 Rundumsicht Klares Glas/Klar/Lila**Zoggs**€11.42**4.3★**▲ 52%**](https://www.amazon.de/dp/B0BXR42LF3) [**Speedo Damen Biofuse 2.0 verspiegelte Schwimmbrille | Design für Damen | Patentierter Verstellmechanismus | Anti-Beschlag | Wasserdicht | Bequemer Sitz White/True Navy/Sweet Purple One Size**Speedo**€16.37**4.6★**▲ 46%**](https://www.amazon.de/dp/B0CQPBQKKN) [**ZIONOR G1 - Polarisierte Schwimmbrille für Unisex und Erwachsene und Damen beschlagfrei 100% UV-Schutzbrille A0-G1S-Schwarzblau**ZIONOR**€19.29**4.5★**▲ 44%**](https://www.amazon.de/dp/B07C9SD3HH) [**ZIONOR Schwimmbrille G1SE Schwimmbrille für Herren und Damen mit UV-Schutz Antibeschlag Komfort Profi**ZIONOR**€15.09**4.4★**▲ 39%**](https://www.amazon.de/dp/B0BTHRG98T)
**~~View all trending →~~**
## **What buyers say about schwimmbrille**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gesamtgröße**24%
*“Passt super ohne Druck”*
**Qualität insgesamt**12%
*“Premium Qualität”*
**Eignungsnebel**12%
*“Anti-Fog funktioniert”*
**Wasserbeständigkeit**9%
*“Wasserdichtigkeit”*
**Komfort insgesamt**9%
*“Fazit: Bequem, gut verarbeitet und ideal für drinnen und draußen”*
**Preis-Leistungs-Verhältnis**8%
*“Super Preis Leistung”*
**Einstellbarkeit/Drehbarkeit/lehnend**4%
*“ist easy zu verstellen”*
**beworben Vs Tatsächliches Produkt**3%
*“Wie erwartet”*
**Übung/Sporteignung**2%
*“Für den Sport super”*
**Griff**1%
*“Bequemer Halt”*
### **What buyers complain about **
**Eignungsnebel**16%
*“Anti-fog schlecht”*
**Gesamtgröße**10%
*“ziemlich gross”*
**Qualität insgesamt**9%
*“Gläser von schlechter Qualität”*
**Wasserbeständigkeit**9%
*“Dafür kommt kein Wasser rein”*
**Komfort insgesamt**8%
*“unbequem”*
**Haltbarkeit**8%
*“Nach wenigen Malen sofort defekt”*
**Auslaufsicher**3%
*“Undicht”*
**Entflammbar**3%
*“Jetzt beschlägt sie”*
**Gummiqualität**2%
*“Schlechte Qualität poröser Gummi”*
**Kratzfestigkeit**2%
*“Gläser stark zerkratz”*
### **Top return reasons **
**Gesamtgröße**74%
**Farbe**3%
**Auslaufsicher**3%
**Kratzfestigkeit**2%
**Komfort insgesamt**2%
**Wasserbeständigkeit**2%
**Produktzustand**2%
**Funktionalität insgesamt**1%
**Qualität insgesamt**1%
**beworben Vs Tatsächliches Produkt**1%
## **Common questions**
- **Is schwimmbrille profitable to sell on Amazon Germany?**
- The niche generates €1.6M/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +44.9%. Flapen's verdict: Launch it (57/100).
- **How competitive is the schwimmbrille niche?**
- 6 brands and 124 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in schwimmbrille?**
- Top complaints mined from reviews: Eignungsnebel, Gesamtgröße, Qualität insgesamt. The return rate is 2.0%.
- **When does demand for schwimmbrille peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the schwimmbrille niche?**
- Listings span €7.89–€33.88; the average listing price is €15.27 (sweet spot $15–$100). The average incumbent carries 5,626 reviews — the moat a new listing must climb.
## **Related niches in Sport & Freizeit**
- 70 [**schnorchel**](https://flapen.com/research/de/sport-freizeit/schnorchel)€779K/yr+64.5%**Worth a look**- 71 [**wildkamera**](https://flapen.com/research/de/sport-freizeit/wildkamera)€3.1M/yr+36.5%**Launch it**- 71 [**faltbare trinkflasche**](https://flapen.com/research/de/sport-freizeit/faltbare-trinkflasche)€514K/yr+615.9%**Worth a look**- 71 [**fahrradgriffe**](https://flapen.com/research/de/sport-freizeit/fahrradgriffe)€578K/yr+106.5%**Worth a look**- 71 [**fahrradschutzhülle fahrradträger**](https://flapen.com/research/de/sport-freizeit/fahrradschutzhuelle-fahrradtraeger)€111K/yr+123.9%**Worth a look**- 71 [**pedale fahrrad**](https://flapen.com/research/de/sport-freizeit/pedale-fahrrad)€734K/yr+58.1%**Worth a look**[**All Sport & Freizeit niches **](https://flapen.com/research/de/sport-freizeit)