---
title: "Schlafmatte — €162K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/sport-freizeit/schlafmatte"
last_updated: "2026-08-09T23:43:21.118Z"
locale: en
meta:
description: "Niche score 59/100 · €162K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · €162K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Schlafmatte — €162K/yr Amazon DE Niche (2026) - Flapen"
---
# **schlafmatte**
**Worth a look**
Shows demand growing +140.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 34Growth 96Conversion 21Competition 78Returns 48Price range 38Avg price 88Brand share 63Review moat 34Quality gap 67
**Growth**
**Incredible****+140.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****€63.37**
avg listing price — sweet spot $15–$100
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.2%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****€10.91–€232.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****€162K**
€162K/yr · 154K searches
**Review moat**
**Okay****3,118.49**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=de&signal=trending "Search growth > 100% (90d)") [** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, schlafmatte is a €162K/yr Amazon Germany market (154K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 59/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **schlafmatte market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **€95K–€127K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#393**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **71%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**25 **▲rising
**Sellers**
**154**
**Top-5 brand share**
**67%**
Top 20: 95%
**Top-5 click share**
**37%**
Top 20: 78%
**Open market**
**30%**
- Therm-a-Rest51% - WARMTUYO5% - Yuzonc5% - HAUSPROFI4% - POKAR3% - Myxslop3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +140.4% search growth over the last 90 days.
7K5KSpike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 5.4×
[**Open Trend **](https://flapen.com/research/de/sport-freizeit/schlafmatte/trend)
## **Top schlafmatte search terms**
- **outdoor matratze**27K/yr+166.6%0.4% conv. - **thermarest isomatte**35K/yr+60.5%0.7% conv. - **selbstaufblasende schlafmatten für camping**17K/yr+200.3%0.6% conv. - **schlafmatte camping**12K/yr+589.6%1.4% conv. - **thermarest**18K/yr+75.4%0.6% conv. - **luftmatratze fußpumpe**5K/yr+313.4%2.0% conv. - **therm a rest**8K/yr+65.8%0.5% conv. - **therm a rest isomatte**9K/yr+55.6%0.8% conv. - **camping schlafmatte**5K/yr+384.9%1.3% conv. - **matratze outdoor**4K/yr+182.3%0.4% conv. [**All search terms **](https://flapen.com/research/de/sport-freizeit/schlafmatte/search-terms)
## **Top schlafmatte products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€6K8%€13K12%€19K16%€26K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Therm-a-Rest Trail Lite Selbstaufblasende Isomatte für Camping und Rucksackreisen regulär 50 8 x 183 9 cm Winglock-Ventil Trooper Grau**Therm-a-Rest**€71.36**4.5★208 rev](https://www.amazon.de/dp/B07WSCSB8J) [2**Therm-a-Rest Trail Lite Selbstaufblasende Isomatte für Camping und Rucksackreisen groß 63 5 x 190 1 cm Flügelverriegelungsventil Trooper-Grau**Therm-a-Rest**€81.52**4.5★186 rev](https://www.amazon.de/dp/B07WSCS48N) [3**Therm-a-Rest Basecamp Selbstaufblasende Camping-Isomatte aus Schaumstoff groß 63 5 x 195 6 cm**Therm-a-Rest**€95.51**4.6★395 rev](https://www.amazon.de/dp/B0CQRTVKV1) [4**WARMTUYO Isomatte Camping 12CM Verdicktes Aufblasbare Matratze Kleines Packmaß Wasserdicht Luftmatratze Outdoor mit Fußpressepumpe und Kissen Anti-Ripstop Schlafmatte für Wandern und Strand**WARMTUYO**€28.34**4.3★1,683 rev](https://www.amazon.de/dp/B0BR3WMKMD) [5**Yuzonc Isomatte Camping Camping Luftmatratze mit FußpressePumpe & Kissen Aufblasbare Matratze Kompakte und Leichte für Wandern und Strand**Yuzonc**€24.49**4.2★1,889 rev](https://www.amazon.de/dp/B0CWRJSJPY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PHYSEN Camping Isomatte mit Aufblasbare & 360 Riemen Wasserdicht Fußpumpe Luftmatratze für Outdoor Strand Auto & Wohnmobil Schnellaufblasbar & Fixierbar**PHYSEN**€20.60**1,333 rev7mo ago](https://www.amazon.de/dp/B0G6KZYBTL) [**Best Wool Palettenkissen Wetterfest Sitzkissen für Europaletten Wasserdicht Palettenpolster Gefüllt mit Granuliertem Poulirette-Schaum Inkl. Sitzkissen 120x80 +Rückenlehne 120x40**Best Wool**€42.79**333 rev1y ago](https://www.amazon.de/dp/B0F3DC1D4P) [**Myxslop Isomatte Camping 12CM Doppel Camping Matratze Ultraleicht Luftmatratze Schlafmatte für 2 Personen Kleines Packmaß mit Fußpumpe & Kissen für Reise Outdoor Wandern Zelt Strand**Myxslop**€50.66**560 rev1y ago](https://www.amazon.de/dp/B0F1TXBCCQ) [**JATEKA Isomatte Camping Aufblasbare Isomatte Ultraleicht Sleeping Isomatte mit Kissen & Fußpumpe Kompakte Leichte Schlafmatte für Camping Rucksackreisen Wandern Reisen Zelt**JATEKA**€24.87**722 rev1y ago](https://www.amazon.de/dp/B0DRJYMXHR) [**Therm-a-Rest NeoAir XTherm NXT Ultraleichte Camping und Rucksackreisen Isomatte Neptun Regular**Therm-a-Rest**€177.06**49 rev2y ago](https://www.amazon.de/dp/B0CS4P19QQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Best Wool Palettenkissen Wetterfest Sitzkissen für Europaletten Wasserdicht Palettenpolster Gefüllt mit Granuliertem Poulirette-Schaum Inkl. Sitzkissen 120x80 +Rückenlehne 120x40**Best Wool**€42.79**4.6★**▲ 160%**](https://www.amazon.de/dp/B0F3DC1D4P) [**PHYSEN Camping Isomatte mit Aufblasbare & 360 Riemen Wasserdicht Fußpumpe Luftmatratze für Outdoor Strand Auto & Wohnmobil Schnellaufblasbar & Fixierbar**PHYSEN**€20.60**4.2★**▲ 157%**](https://www.amazon.de/dp/B0G6KZYBTL) [**HAUSPROFI Isomatte Camping 10cm Ultraleicht Camping Luftmatratze mit Fußpumpe & Kissen Aufblasbare Matratze Kompakte und Leichte Campingmatte für Wandern Strand Outdoor Armeegrün**HAUSPROFI**€21.07**4.3★**▲ 112%**](https://www.amazon.de/dp/B0C6XX5MP9) [**Therm-a-Rest Basecamp Selbstaufblasende Camping-Isomatte aus Schaumstoff groß 63 5 x 195 6 cm**Therm-a-Rest**€95.51**4.6★**▲ 104%**](https://www.amazon.de/dp/B0CQRTVKV1) [![Alpenwert Isomatte Outdoor [Kleines Packmaß & Ultraleicht] Testsieger 2026 100 Tage risikofrei testen Aufblasbare Schlafmatte & Luftmatratze für Camping Wandern Trekking & Backpacking*](https://m.media-amazon.com/images/I/51jASKAikdL.jpg)**Alpenwert Isomatte Outdoor \[Kleines Packmaß & Ultraleicht\] Testsieger 2026 100 Tage risikofrei testen Aufblasbare Schlafmatte & Luftmatratze für Camping Wandern Trekking & Backpacking***Alpenwert**€29.47**4.4★**▲ 83%**](https://www.amazon.de/dp/B0BXFMHYDF)
**~~View all trending →~~**
## **What buyers say about schlafmatte**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Komfort insgesamt**22%
*“Comfort ok”*
**Qualität insgesamt**16%
*“Super Produkt”*
**Benutzerfreundlichkeit**7%
*“Einfache Handhabung, robust”*
**Preis-Leistungs-Verhältnis**7%
*“Preisleistung-super”*
**Gesamtgröße**6%
*“It fits for my needs”*
**Inflation/Deflation**6%
*“Super bequem, einfach aufzupumpen”*
**Gewicht leicht**5%
*“Dicht leicht und gut verarbeitet”*
**beworben Vs Tatsächliches Produkt**4%
*“Hält was sie verspricht”*
**Kissen**2%
*“Pumpe und Kissen sind zwei super Benefits dieser Matratze”*
**Haltbarkeit**2%
*“3 Jahre unkaputtbar”*
### **What buyers complain about **
**Haltbarkeit**17%
*“Schnell defekt”*
**Auslaufsicher**8%
*“Ventile undicht”*
**Qualität insgesamt**7%
*“Müll”*
**Inflation/Deflation**7%
*“Verliert Luft”*
**Dicke**6%
*“Dünner als angegeben”*
**Gesamtgröße**6%
*“Kleiner als angegeben”*
**Komfort insgesamt**5%
*“absolut unbequem”*
**Preis-Leistungs-Verhältnis**4%
*“Schade um das Geld”*
**Geruch**3%
*“Stinkt”*
**beworben Vs Tatsächliches Produkt**2%
*“Reklamation”*
### **Top return reasons **
**Gesamtgröße**24%
**Komfort insgesamt**14%
**Dünn**9%
**Qualität insgesamt**6%
**Inflation/Deflation**5%
**Funktionalität insgesamt**4%
**Defekt Material/Teile**3%
**Auslaufsicher**3%
**Materialqualität**2%
**Atmungsaktivität**2%
## **Common questions**
- **Is schlafmatte profitable to sell on Amazon Germany?**
- The niche generates €162K/yr across 41 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +140.4%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the schlafmatte niche?**
- 25 brands and 154 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in schlafmatte?**
- Top complaints mined from reviews: Haltbarkeit, Auslaufsicher, Qualität insgesamt. The return rate is 3.2%.
- **When does demand for schlafmatte peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 5.4× the quietest.
- **What does it cost to enter the schlafmatte niche?**
- Listings span €10.91–€232.04; the average listing price is €63.37 (sweet spot $15–$100). The average incumbent carries 3,118 reviews — the moat a new listing must climb.
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