---
title: "Oakley Sutro Lite — €11K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/sport-freizeit/oakley-sutro-lite"
last_updated: "2026-08-06T18:48:59.886Z"
locale: en
meta:
description: "Niche score 38/100 · €11K/yr market · 22K searches/yr · €83.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · €11K/yr market · 22K searches/yr · €83.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Oakley Sutro Lite — €11K/yr Amazon DE Niche (2026) - Flapen"
---
# **oakley sutro lite**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 3Growth 80Conversion 8Competition 36Returns 33Price range 66Avg price 81Brand share 0Review moat 85Quality gap 45
**Review moat**
**Great****297.76**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****€83.98**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+72.0%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****€22.36–€140.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****4.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****€11K**
€11K/yr · 22K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, oakley sutro lite is a €11K/yr Amazon Germany market (22K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Skip it — 38/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oakley sutro lite market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **€8K–€21K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#575**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **62%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▲rising
**Sellers**
**71**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 99%
**Open market**
**0%**
- Oakley85% - sunglasses restorer7% - Uvex6% - Tifosi2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 54 weeks — +72.0% search growth over the last 90 days.
1K750Prime Day '25Black Friday '25Spike '26 seasonJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/de/sport-freizeit/oakley-sutro-lite/trend)
## **Top oakley sutro lite products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€1K20%€2K30%€3K40%€4K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oakley MTB-Sportbrille Sutro Lite Weiß**Oakley**€110.24**4.6★555 rev](https://www.amazon.de/dp/B08HDK1JGX) [2**Oakley MTB-Sportbrille Sutro Lite Sweep Schwarz**Oakley**€111.69**4.6★582 rev](https://www.amazon.de/dp/B09T2XVYJY) [3**OAKLEY Herren SUTRO LITE Sonnenbrille Matte Black/PRIZM SAPPH 39**Oakley**€106.81**4.6★126 rev](https://www.amazon.de/dp/B09GCCFZKX) [4**Oakley Unisex Oo9463 Sutro Lite Sonnenbrille Matt Carbon/Prizm 24k 39**Oakley**€109.75**4.6★555 rev](https://www.amazon.de/dp/B09GC9F3KY) [5**Oakley Sutro Lite Sonnenbrille Herren schwarz**Oakley**€140.60**4.1★17 rev](https://www.amazon.de/dp/B0BGWPKYYR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Uvex cellon Sportbrille Sonnenbrille Ultraleicht mit 100% UV400 Schutz Grey Matt/Mirror Red**Uvex**€37.45**40 rev10mo ago](https://www.amazon.de/dp/B0FRRSKSDP) [**OAKLEY okulary przeciwsłoneczne sportowe SUTRO LITE S**Oakley**€138.27**1 rev12mo ago](https://www.amazon.de/dp/B0DS6HNT8D) [**uvex pace stage - Sportbrille für Damen und Herren - 100% UVA- B C Schutz - beschlagfrei - clear/mir.pink - one size**Uvex**€43.11**16 rev1y ago](https://www.amazon.de/dp/B0FGY9BWPM) [**Uvex dyrt Sportbrille white matt/gold mirror one size**Uvex**€30.68**87 rev1y ago](https://www.amazon.de/dp/B0DT4H72DG) [**uvex skyryse - Sportbrille für Damen und Herren - starker Schutz vor Sonnenstrahlung - direkte Rahmenbelüftung - white matt/gold mirror - one size**Uvex**€29.71**93 rev1y ago](https://www.amazon.de/dp/B0DT4H639Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**uvex pace stage - Sportbrille für Damen und Herren - 100% UVA- B C Schutz - beschlagfrei - clear/mir.pink - one size**Uvex**€43.11**4.8★**▲ 72%**](https://www.amazon.de/dp/B0FGY9BWPM) [**uvex skyryse - Sportbrille für Damen und Herren - starker Schutz vor Sonnenstrahlung - direkte Rahmenbelüftung - white matt/gold mirror - one size**Uvex**€29.71**4.6★**▲ 71%**](https://www.amazon.de/dp/B0DT4H639Z) [**Tifosi Vogel Sl Sonnenbrille (Crystal Smoke Smoke Bright Blue Mirror)**Tifosi**€49.29**4.6★**▲ 70%**](https://www.amazon.de/dp/B0BQL6MXWM) [**Uvex dyrt Sportbrille white matt/gold mirror one size**Uvex**€30.68**4.4★**▲ 63%**](https://www.amazon.de/dp/B0DT4H72DG) [**Oakley MTB-Sportbrille Sutro Lite Sweep Grau**Oakley**€110.51**4.6★**▲ 53%**](https://www.amazon.de/dp/B09T325ZX2)
**~~View all trending →~~**
## **What buyers say about oakley sutro lite**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Komfort insgesamt**21%
*“Gute angenehme Brille”*
**Preis-Leistungs-Verhältnis**18%
*“Solide Sportbrille für den Preis”*
**Gesamtgröße**16%
*“Passt gut zum weißen Helm”*
**Qualität insgesamt**15%
*“Top Produkt”*
**Form/Stil**6%
*“Eigentlich zum Ski fahren gekauft werd ich sie im Sommer wohl öfters anhaben - sieht stylisch aus”*
**Stärke**6%
*“Abgesehen davon macht die Brille insgesamt einen stabilen und gut durchdachten Eindruck”*
**Wetterfest**6%
*“Einwandfreie Sicht bei sonnigem Skiwetter”*
**Übung/Sporteignung**6%
*“Solide Sportbrille für den Preis”*
**Gewicht leicht**3%
*“Trotz der Leichte sitzt sie stabil auf der Nase auf, auch beim Fahrradfahren oder Laufen”*
**Farbe**1%
*“Die Mischung aus gold und weiß lässt sie nicht nur stylisch, sondern auch hochwertig wirken”*
### **Top return reasons **
**Gesamtgröße**72%
**Farbe**7%
**beworben Vs Tatsächliches Produkt**3%
**Kratzfestigkeit**2%
**Qualität insgesamt**2%
**Produktzustand**1%
**Funktionalität insgesamt**1%
**Komfort insgesamt**1%
**Breite**1%
**Form/Stil**1%
## **Common questions**
- **Is oakley sutro lite profitable to sell on Amazon Germany?**
- The niche generates €11K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +72.0%. Flapen's verdict: Skip it (38/100).
- **How competitive is the oakley sutro lite niche?**
- 4 brands and 71 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- **When does demand for oakley sutro lite peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the oakley sutro lite niche?**
- Listings span €22.36–€140.60; the average listing price is €83.98 (sweet spot $15–$100). The average incumbent carries 298 reviews — the moat a new listing must climb.
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