---
title: "New England Patriots — €27K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/sport-freizeit/new-england-patriots"
last_updated: "2026-08-06T14:47:26.724Z"
locale: en
meta:
description: "Niche score 36/100 · €27K/yr market · 139K searches/yr · €31.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · €27K/yr market · 139K searches/yr · €31.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "New England Patriots — €27K/yr Amazon DE Niche (2026) - Flapen"
---
# **new england patriots**
**Skip it**
Soft demand (-75.2% this quarter) — this niche doesn't clear our bar today.
Market size 7Growth 0Conversion 8Competition 72Returns 72Price range 89Avg price 95Brand share 16Review moat 56Quality gap 28
**Avg price**
**Incredible****€31.79**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€9.66–€81.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,275.45**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****€27K**
€27K/yr · 139K searches
**Growth**
**Bad****-75.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, new england patriots is a €27K/yr Amazon Germany market (139K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 36/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **new england patriots market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **€40K–€48K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#955**
- **Page quality**
- **0%**
- **Prime**
- **61%**
- **Sponsored**
- **43%**
- **Out of stock**
- **19.7%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**46**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 77%
**Open market**
**5%**
- New Era72% - HUDDLE9% - WILSON8% - Fanatics3% - Himozoo2% - NFL2% - Open — no brand owns it (5 brands, 5%)
## **Demand**
Weekly Amazon search volume, last 24 weeks — -75.2% search growth over the last 90 days.
13K8KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/de/sport-freizeit/new-england-patriots/trend)
## **Top new england patriots search terms**
- **new england patriots**70K/yr-78.5%0.4% conv. - **new england patriots cap**20K/yr-56.0%0.5% conv. - **patriots**16K/yr-78.1%0.3% conv. - **patriots cap**8K/yr-61.8%1.3% conv. - **patriots fanartikel**16K/yr-85.6%0.5% conv. - **new england patriots trikot**9K/yr-78.6%0.2% conv. [**All search terms **](https://flapen.com/research/de/sport-freizeit/new-england-patriots/search-terms)
## **Top new england patriots products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€8246%€2K9%€2K12%€3K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**New Era 59Fifty Cap - Platinum Sideline New England Patriots**New Era**€49.30**4.6★19,084 rev](https://www.amazon.de/dp/B07WJ117PD) [2**NFL NEW ENGLAND PATRIOTS 3pk Crew Socks - WHT/RED/NNY - 43/46**HUDDLE**€14.39**5.0★4 rev](https://www.amazon.de/dp/B0FN7XYC3H) [3**New Era NFL The League 9Forty Verstellbare Basecap New England Patriots - Offizielle Teamfarben**New Era**€22.90**4.8★8,163 rev](https://www.amazon.de/dp/B0060LX8C0) [4**New Era Unisex NFL ISG 2024 9Forty Verstellbare Cap New England Patriots Einheitsgröße**New Era**€20.18**4.7★68 rev](https://www.amazon.de/dp/B0DC6ZT39L) [5**Wilson American Football NFL Team Tailgate Gummi**WILSON**€15.13**4.4★201 rev](https://www.amazon.de/dp/B0CQRTHWW6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NFL NEW ENGLAND PATRIOTS 3pk Crew Socks - WHT/RED/NNY - 43/46**HUDDLE**€14.39**4 rev11mo ago](https://www.amazon.de/dp/B0FN7XYC3H) [**NFL Herren Patriots 3pk Boxers Navy-Grey-red XXL EU**NFL**€18.42**18 rev1y ago](https://www.amazon.de/dp/B0DJ36Y46T) [**New Era Unisex NFL ISG 2024 9Forty Verstellbare Cap New England Patriots Einheitsgröße**New Era**€20.18**68 rev1y ago](https://www.amazon.de/dp/B0DC6ZT39L) [**Wilson American Football NFL Team Tailgate Gummi**WILSON**€15.13**201 rev2y ago](https://www.amazon.de/dp/B0CQRTHWW6) [**Trucker Cap Flexfit Snapback : USA Flagge - Army Militär Amerika Outdoor Cap - Cappi Geschenk für Jäger Natur Baseball Cap Kappe Mütze Outdoor Mesh Cap Ausrüstung Wander Zubehör (Brown/Khaki)**minifan**€34.49**59 rev2y ago](https://www.amazon.de/dp/B0CNXVHKF6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**New Era New England Patriots NFL Team Logo Blau T-Shirt - M**New Era**€25.82**4.3★**▲ 232%**](https://www.amazon.de/dp/B0CLH5KZ2J) [**Trucker Cap Flexfit Snapback : USA Flagge - Army Militär Amerika Outdoor Cap - Cappi Geschenk für Jäger Natur Baseball Cap Kappe Mütze Outdoor Mesh Cap Ausrüstung Wander Zubehör (Brown/Khaki)**minifan**€34.49**4.6★**▲ 183%**](https://www.amazon.de/dp/B0CNXVHKF6) [**Junk Food Clothing x NFL - New England Patriots - Team Helmet - Unisex Adult Short Sleeve Fan T-Shirt for Men and Women - Size XX-Large**Junk Food**€14.48**4.6★**▲ 183%**](https://www.amazon.de/dp/B09TWWNKDF) [**Recovered NFL Team Color Block Jersey Trikot (XL New England Patriots)**Fanatics**€28.44**4.5★**▲ 138%**](https://www.amazon.de/dp/B0CGHYGF76) [**New Era New England Patriots NFL Established Number Mesh Tee Blue T-Shirt - L**New Era**€50.21**4.4★**▲ 126%**](https://www.amazon.de/dp/B0BN8R1HL7)
**~~View all trending →~~**
## **What buyers say about new england patriots**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**23%
*“Top Qualität”*
**Gesamtgröße**20%
*“Passt”*
**Preis-Leistungs-Verhältnis**18%
*“Der Preis begeistert”*
**beworben Vs Tatsächliches Produkt**15%
*“sieht so aus wie auf dem Bild”*
**Design insgesamt**10%
*“Schönes Design, gute Größe(n), Edelstahl (ich wollte vom Plastik weg), spülmaschinenfest!!”*
**Griff**5%
*“Griffig, top verarbeitet und schicke Details”*
**Wärme**5%
*“Preis ok, halten warm”*
**Geschenk Zweck**3%
*“Als Geschenk bestens geeignet”*
**Komfort insgesamt**3%
*“auch der tragekomfort ist hoch.”*
### **What buyers complain about **
**Haltbarkeit**50%
*“ist nach 6 Wochen an der Seite aufgerissen”*
**Qualität insgesamt**50%
*“Minderwertige Qualität”*
### **Top return reasons **
**Gesamtgröße**53%
**Farbe**8%
**beworben Vs Tatsächliches Produkt**7%
**Nähen/Finish/Polieren**7%
**Qualität insgesamt**5%
**Defekt Material/Teile**4%
**Inflation/Deflation**3%
**Brustpassform**2%
**Auslaufsicher**2%
**Geschenk Zweck**2%
## **Common questions**
- **Is new england patriots profitable to sell on Amazon Germany?**
- The niche generates €27K/yr across 49 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -75.2%. Flapen's verdict: Skip it (36/100).
- **How competitive is the new england patriots niche?**
- 11 brands and 46 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in new england patriots?**
- Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt. The return rate is 2.1%.
- **What does it cost to enter the new england patriots niche?**
- Listings span €9.66–€81.23; the average listing price is €31.79 (sweet spot $15–$100). The average incumbent carries 1,275 reviews — the moat a new listing must climb.
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