---
title: "Search terms — isomatte - Flapen"
canonical_url: "https://flapen.com/research/de/sport-freizeit/isomatte/search-terms"
last_updated: "2026-07-21T09:44:41.898Z"
locale: en
meta:
  description: "isomatte clears our launch bar: a $1.2M/yr market growing +191.2% this quarter with returns at 2.5%. Data updated Jul 2026."
  "og:description": "isomatte clears our launch bar: a $1.2M/yr market growing +191.2% this quarter with returns at 2.5%. Data updated Jul 2026."
  "og:title": "Search terms — isomatte - Flapen"
---

# **isomatte**

**Launch it**

A $1.2M/yr market growing +191.2% this quarter with returns at 2.5% — clears our launch bar.

Market size 81Growth 97Conversion 32Competition 85Returns 63Price range 88Avg price 95Brand share 93Review moat 52Quality gap 63

**Growth**

**Incredible****+191.2%**

90-day search growth — must beat 0% to launch

**Avg price**

**Incredible****€23.07**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****42%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****€11.08–€55.01**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Market size**

**Great****€1.2M**

€1.2M/yr · 2.0M searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Returns**

**Good****2.5%**

return rate — above 6% kills the launch gate

**Review moat**

**Good****1,429.34**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.5%**

search→purchase rate — share of searches ending in a sale