---
title: "Isomatte Faltbar — €34K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/sport-freizeit/isomatte-faltbar"
last_updated: "2026-08-10T03:54:40.297Z"
locale: en
meta:
description: "Niche score 52/100 · €34K/yr market · 75K searches/yr · €21.78 avg price. A small market ($34K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · €34K/yr market · 75K searches/yr · €21.78 avg price. A small market ($34K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Isomatte Faltbar — €34K/yr Amazon DE Niche (2026) - Flapen"
---
# **isomatte faltbar**
**Worth a look**
Shows a sweet-spot price point ($21.78 avg), but a small market ($34K/yr) keeps it on the watch list.
Market size 9Growth 65Conversion 26Competition 49Returns 73Price range 86Avg price 92Brand share 67Review moat 59Quality gap 53
**Avg price**
**Great****€21.78**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€11.08–€47.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Growth**
**Good****+44.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****1,126.96**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****€34K**
€34K/yr · 75K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon Germany niche tracking, isomatte faltbar is a €34K/yr Amazon Germany market (75K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **isomatte faltbar market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **€33K–€44K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#49**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **71%**
- **Out of stock**
- **6.5%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **—flat
**Sellers**
**87**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 96%
**Open market**
**30%**
- Good Nite19% - Alpteq17% - MFH16% - AceCamp7% - normani6% - Brandit5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +44.7% search growth over the last 90 days.
3K2KBlack Friday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/de/sport-freizeit/isomatte-faltbar/trend)
## **Top isomatte faltbar search terms**
- **isomatte faltbar**57K/yr+42.4%1.7% conv. - **faltbare isomatte**14K/yr+68.1%1.6% conv. - **faltisomatte**4K/yr+11.9%1.1% conv. [**All search terms **](https://flapen.com/research/de/sport-freizeit/isomatte-faltbar/search-terms)
## **Top isomatte faltbar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€2K10%€3K15%€5K20%€7K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Good Nite Klappbare Yogamatte rutschfest Tragbare Fitnessmatte Faltbar Leicht Gymnastikmatte Pilates Sport Reiseyogamatte 183 x 61 x 0.6 cm (Marine)**Good Nite**€13.87**4.4★1,071 rev](https://www.amazon.de/dp/B0BSMGRRYC) [2**MFH Faltbare Thermomatte aus Spezialschaum (180 x 58 x 1 cm/Oliv)**MFH**€22.92**4.4★324 rev](https://www.amazon.de/dp/B07KKBG94G) [3**Alpteq SchlafPlatz Isomatte faltbar IXPE Thermomatte & Schlafmatte für Camping & Wandern Ultraleicht wasserdicht isolierend Outdoor Schaumstoffmatte (Blau)**Alpteq**€26.03**4.6★95 rev](https://www.amazon.de/dp/B0FLGHN59M) [4**Alpteq SchlafPlatz Isomatte faltbar IXPE Thermomatte & Schlafmatte für Camping & Wandern Ultraleicht wasserdicht isolierend Outdoor Schaumstoffmatte (Gelb)**Alpteq**€28.52**4.6★95 rev](https://www.amazon.de/dp/B0G4NKYZDC) [5**Original Bundeswehr BW Isomatte Faltbare klappbare BW Bodenmatte Bodenplane Molan-Bremen Campingmatte Sitzkissen 186 x 55 Oliv Einheitsgröße**normani**€24.05**4.5★61 rev](https://www.amazon.de/dp/B0CNWG9VV7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NEOLYMP Turnmatte klappbar - Faltbare Gymnastikmatte für Zuhause - Dicke Fitnessmatte für Kampfsport Yoga & Pilates - Weiche Bodenmatte mit Tragegriff & Klett-Verbindung (Schwarz 190 x 80 x 3 cm)**NEOLYMP**€27.79**0 rev1mo ago](https://www.amazon.de/dp/B0H4QNH8L9) [**Sundom Isomatte Camping Outdoor Ultraleicht Camping Isomatte Aufblasbare wasserdichte Faltbar Luftmatratze Kleines Packmass Campingmatte Schlafmatten für Camping Wandern Sport Reisen Backpacking**Sundom**€15.42**163 rev4mo ago](https://www.amazon.de/dp/B0GKNRTHZR) [**Alpteq SchlafPlatz Isomatte faltbar IXPE Thermomatte & Schlafmatte für Camping & Wandern Ultraleicht wasserdicht isolierend Outdoor Schaumstoffmatte (Gelb)**Alpteq**€28.52**95 rev7mo ago](https://www.amazon.de/dp/B0G4NKYZDC) [**Brandson - Isomatte Alu faltbar 200x100cm - Isoliermatte Ultraleicht Schaummatte wasserdicht Schlafmatte für Wandern Camping Sport Reisen Festivals**Brandson**€11.08**53 rev8mo ago](https://www.amazon.de/dp/B0G1KBFKTZ) [**Brandson - Isomatte Alu faltbar 200x200cm - Isoliermatte Ultraleicht Schaummatte extra groß wasserdicht Schlafmatte für Wandern Camping Sport Reisen Festivals**Brandson**€13.72**53 rev8mo ago](https://www.amazon.de/dp/B0G1K6J9KY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NEOLYMP Turnmatte klappbar - Faltbare Gymnastikmatte für Zuhause - Dicke Fitnessmatte für Kampfsport Yoga & Pilates - Weiche Bodenmatte mit Tragegriff & Klett-Verbindung (Schwarz 190 x 80 x 3 cm)**NEOLYMP**€27.79**0.0★**▲ 160%**](https://www.amazon.de/dp/B0H4QNH8L9) [**Sundom Isomatte Camping Outdoor Ultraleicht Camping Isomatte Aufblasbare wasserdichte Faltbar Luftmatratze Kleines Packmass Campingmatte Schlafmatten für Camping Wandern Sport Reisen Backpacking**Sundom**€15.42**4.5★**▲ 158%**](https://www.amazon.de/dp/B0GKNRTHZR) [**PROIRON Faltbare Yogamatte 183x61x0 4cm Rutschfest Schweißresistent Strapazierfähig Tragbare Fitnessmatte Für Reisen Und Sport Zusammenklappbar 30 5x26 5x6cm Blau**PROIRON**€20.06**4.4★**▲ 150%**](https://www.amazon.de/dp/B0D6G4V5RV) [**Good Nite Faltbare Yogamatte rutschfest tragbar Fitnessmatte faltbar leicht Gymnastikmatte Pilates Sport Reisen Übungsmatte für Damen und Herren 183 x 61 x 0 6 cm (blau)**Good Nite**€14.30**4.4★**▲ 145%**](https://www.amazon.de/dp/B0C3D3NQN3) [**Alpteq SchlafPlatz Isomatte faltbar IXPE Thermomatte & Schlafmatte für Camping & Wandern Ultraleicht wasserdicht isolierend Outdoor Schaumstoffmatte (Gelb)**Alpteq**€28.52**4.6★**▲ 132%**](https://www.amazon.de/dp/B0G4NKYZDC)
**~~View all trending →~~**
## **What buyers say about isomatte faltbar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**12%
*“Top Produkt”*
**Komfort insgesamt**10%
*“Comfort ok”*
**beworben Vs Tatsächliches Produkt**10%
*“sieht genauso aus wie auf den Produktbildern”*
**Gewicht leicht**8%
*“Leichte Isomatte zum Wandern geeignet”*
**Benutzerfreundlichkeit**7%
*“sehr einfach in der Handhabung,”*
**Griff**5%
*“die Oberfläche rutschfest.”*
**Übung/Sporteignung**4%
*“Perfekt 👍 Super feine Yogamatte 👍”*
**Preis-Leistungs-Verhältnis**4%
*“Super Preis-Leistung”*
**Weiches Gefühl**3%
*“Die Yogamatte ist zwar sehr weich und anfangs angenehm,”*
**Eignung Winterwetter**3%
*“Zusätzliche Wärme beim Frühjahrscamping”*
### **What buyers complain about **
**Dicke**11%
*“Etwas dünn”*
**Gesamtgröße**10%
*“ungutes Packmaß”*
**Eignung Winterwetter**7%
*“Ist mir zu kalt für richtiges Campen”*
**Preis-Leistungs-Verhältnis**6%
*“Rausgeworfenes Geld”*
**Qualität insgesamt**6%
*“Sehr schlechte Qualität”*
**Haltbarkeit**6%
*“Haltbarkeit eher mau”*
**Defekt Material/Teile**6%
*“Kam leider schon defekt an”*
**Geruch**3%
*“Der Geruch ist größtenteils verflogen, bei sehr nahem Kontakt jedoch noch leicht vorhanden”*
**beworben Vs Tatsächliches Produkt**2%
*“Es entspricht nicht ganz den angegebenen 2mx2m”*
**Falten**2%
*“les plis vont s’atténuer donc ça sera difficile de le replier comme avant.”*
### **Top return reasons **
**Gesamtgröße**22%
**Dünn**20%
**Qualität insgesamt**9%
**Komfort insgesamt**8%
**Griff**5%
**Materialqualität**4%
**Dicke**3%
**Funktionalität insgesamt**3%
**beworben Vs Tatsächliches Produkt**3%
**Geruch**2%
## **Common questions**
- **Is isomatte faltbar profitable to sell on Amazon Germany?**
- The niche generates €34K/yr across 24 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +44.7%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the isomatte faltbar niche?**
- 20 brands and 87 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in isomatte faltbar?**
- Top complaints mined from reviews: Dicke, Gesamtgröße, Eignung Winterwetter. The return rate is 2.1%.
- **When does demand for isomatte faltbar peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the isomatte faltbar niche?**
- Listings span €11.08–€47.73; the average listing price is €21.78 (sweet spot $15–$100). The average incumbent carries 1,127 reviews — the moat a new listing must climb.
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