---
title: "Eispickel — €66K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/sport-freizeit/eispickel"
last_updated: "2026-08-10T01:51:50.910Z"
locale: en
meta:
description: "Niche score 44/100 · €66K/yr market · 74K searches/yr · €52.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · €66K/yr market · 74K searches/yr · €52.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eispickel — €66K/yr Amazon DE Niche (2026) - Flapen"
---
# **eispickel**
**Skip it**
A small market ($66K/yr) — this niche doesn't clear our bar today.
Market size 16Growth 18Conversion 21Competition 69Returns 61Price range 68Avg price 92Brand share 44Review moat 91Quality gap 35
**Avg price**
**Great****€52.01**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****172.92**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****€5.97–€130.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-14.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€66K**
€66K/yr · 74K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, eispickel is a €66K/yr Amazon Germany market (74K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 44/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eispickel market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **€39K–€52K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#2,638**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **51%**
- **Out of stock**
- **17.1%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**59**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 84%
**Open market**
**17%**
- SkinStar23% - C.A.M.P.22% - Salewa18% - MuscleForge10% - PETZL5% - Mountval4% - Open — no brand owns it (12 brands, 17%)
## **Demand**
Weekly Amazon search volume, last 49 weeks — -14.0% search growth over the last 90 days.
3K2KSpike '25Black Friday '25Spike '26Aug '25Oct '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/de/sport-freizeit/eispickel/trend)
## **Top eispickel search terms**
- **eispickel**48K/yr-17.7%1.5% conv. - **eispickel bergsteigen**21K/yr+3.0%0.9% conv. - **ice axe**5K/yr-35.8%0.3% conv. [**All search terms **](https://flapen.com/research/de/sport-freizeit/eispickel/search-terms)
## **Top eispickel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€2K6%€4K9%€6K12%€8K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SkinStar Mount PRO Grödel Steigeisen Eisspikes Schuhkrallen Spikes - Schuh-Ketten zum Wandern - Grödeln Eisspikes**SkinStar**€16.53**4.7★11 rev](https://www.amazon.de/dp/B09MDJ9HR6) [2**SALEWA Alpinist Combi-Steigeisen**Salewa**€110.28**4.6★439 rev](https://www.amazon.de/dp/B00ET40HYC) [3**MuscleForge Steigeisen für Wandern und Bergsteigen 8 Edelstahl Zacken Anti-Rutsch Schuhspikes für Schnee & EIS Schneeketten für Schuhe aus robustem TPE Grödeln Winter Outdoor**MuscleForge**€13.84**4.5★141 rev](https://www.amazon.de/dp/B0B6CH7J4T) [4**C.A.M.P. - Eispickel - Neve - 57 cm**C.A.M.P.**€56.16**4.6★152 rev](https://www.amazon.de/dp/B09V5PQHBK) [5**SkinStar Ice PRO Grödel Steigeisen Eisspikes Schuhkrallen Spikes - Schuh-Ketten zum Wandern - Grödeln Eisspikes**SkinStar**€19.82**4.7★14 rev](https://www.amazon.de/dp/B09MDHTD2L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Japaknvies Spitzhacke 8 in 1 Multifunktional Kreuzhacke Gartenhacke mit Stiel 42cm Länge rutschfest Spitzhacken mit Survival Messer Spitzhacke für Graben Eisbrechen und Jäten**Japaknives**€27.68**46 rev1y ago](https://www.amazon.de/dp/B0DWVRKKLC) [**Eispickel aus Edelstahl 2 Stück Eispickelzerkleinerer Werkzeug Brechen von EIS rutschfest Punch Crusher mit Holzgriff für die Eisherstellung in der Küche Bar Barkeeper**JSMTKJ**€7.43**20 rev1y ago](https://www.amazon.de/dp/B0DM7LBVDR) [**Salewa Alpine-Tec**Salewa**€99.94**5 rev3y ago](https://www.amazon.de/dp/B0BD5WKGHC) [**MuscleForge Steigeisen für Wandern und Bergsteigen 8 Edelstahl Zacken Anti-Rutsch Schuhspikes für Schnee & EIS Schneeketten für Schuhe aus robustem TPE Grödeln Winter Outdoor**MuscleForge**€13.84**141 rev4y ago](https://www.amazon.de/dp/B0B6CH7J4T) [**MuscleForge Steigeisen für Wanderschuhe 19 Edelstahlzacken Anti-Rutsch Schuhspikes Grödeln aus TPE für Schnee & EIS rutschfeste Steigeisen für Wandern Trekking & Bergsteigen Größe L (4245)**MuscleForge**€16.45**141 rev4y ago](https://www.amazon.de/dp/B0B7127D46)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SkinStar Mount PRO Grödel Steigeisen Eisspikes Schuhkrallen Spikes - Schuh-Ketten zum Wandern - Grödeln Eisspikes**SkinStar**€16.53**4.7★**▲ 155%**](https://www.amazon.de/dp/B09MDJ9HR6) [**Mountval Grödel für Eis und Schnee | Dehn- & überziehbare robuste Halbsteigeisen/Stollen | Leichtsteigeisen Verschiedene Größen (S / 35-37 EUR)**Mountval**€11.10**3.9★**▲ 155%**](https://www.amazon.de/dp/B07H9BDKNG) [**Mountval Grödel für Eis und Schnee | Dehn- & überziehbare robuste Halbsteigeisen/Stollen | Leichtsteigeisen Verschiedene Größen (XL / 44-46 EUR)**Mountval**€12.04**3.9★**▲ 154%**](https://www.amazon.de/dp/B07H9BQPJK) [**SkinStar Ice PRO Grödel Steigeisen Eisspikes Schuhkrallen Spikes - Schuh-Ketten zum Wandern - Grödeln Eisspikes**SkinStar**€19.82**4.7★**▲ 151%**](https://www.amazon.de/dp/B09MDHTD2L) [**SkinStar Ice PRO Grödel Steigeisen Eisspikes Schuhkrallen Spikes - Schuh-Ketten zum Wandern - Grödeln Eisspikes**SkinStar**€19.93**4.7★**▲ 147%**](https://www.amazon.de/dp/B09MDJD3LV)
**~~View all trending →~~**
## **What buyers say about eispickel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Benutzerfreundlichkeit**13%
*“Handhabung”*
**Qualität insgesamt**11%
*“Sehr gute Qualität, Robustheit, Festigkeit”*
**Griff**11%
*“Liegt sehr gut in der Hand”*
**Eignung Winterwetter**10%
*“Hilft auf Schnee”*
**Greifer/Spikes/Stollen**9%
*“geben 100% Halt”*
**Geländeeignung**9%
*“Mann kann auch auf Asphalt gut gehen”*
**beworben Vs Tatsächliches Produkt**6%
*“Produkt wie erwartet”*
**Gesamtgröße**6%
*“sicher am Schuh sitzt.”*
**Haltbarkeit**4%
*“Lasst sich gut halten”*
**Sicherheitsstandards**3%
*“Safety first”*
### **What buyers complain about **
**Haltbarkeit**27%
*“Leider schon kaputt”*
**Gesamtgröße**21%
*“Ging zurück weil ich sie trotz größter Größe nicht über meinen Schuh bekommen habe”*
**Rost/Korrodieren**8%
*“Benutzung und Rost”*
**Griff**8%
*“Kein 100% iger Halt”*
**Benutzerfreundlichkeit**6%
*“Schwierig anzuziehen”*
**Stärke**4%
*“leider nicht stabil genug”*
**Preis-Leistungs-Verhältnis**4%
*“Der Preis ist trotz guter Eigenschaften viel zu hoch angesetzt”*
**Anleitung/Benutzerhandbuch/Fehlerbehebung**4%
*“Anleitung könnte klarer formuliert sein”*
**Übung/Sporteignung**4%
*“kann man eben nicht erst irgendwann aktiv werden”*
### **Top return reasons **
**Gesamtgröße**68%
**Qualität insgesamt**6%
**Gewicht schwer**5%
**Benutzerfreundlichkeit**4%
**Kompatibilität – insgesamt**2%
**Funktionalität insgesamt**2%
**Haltbarkeit**2%
**Defekt Material/Teile**1%
**Eignung Winterwetter**1%
**Dünn**1%
## **Common questions**
- **Is eispickel profitable to sell on Amazon Germany?**
- The niche generates €66K/yr across 39 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the eispickel niche?**
- 18 brands and 59 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in eispickel?**
- Top complaints mined from reviews: Haltbarkeit, Gesamtgröße, Rost/Korrodieren. The return rate is 2.5%.
- **What does it cost to enter the eispickel niche?**
- Listings span €5.97–€130.67; the average listing price is €52.01 (sweet spot $15–$100). The average incumbent carries 173 reviews — the moat a new listing must climb.
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