---
title: "Trend — chalk - Flapen"
canonical_url: "https://flapen.com/research/de/sport-freizeit/chalk/trend"
last_updated: "2026-08-10T11:50:47.481Z"
locale: en
meta:
  description: "Niche score 52/100 · €129K/yr market · 139K searches/yr · €12.57 avg price. Soft demand (-9.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · €129K/yr market · 139K searches/yr · €12.57 avg price. Soft demand (-9.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — chalk - Flapen"
---

# **chalk**

**Worth a look**

Shows low returns (0.2%), but soft demand (-9.9% this quarter) keeps it on the watch list.

Market size 29Growth 20Conversion 77Competition 56Returns 99Price range 49Avg price 55Brand share 73Review moat 47Quality gap 35

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****7.4%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****€12.57**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****€4.25–€25.15**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,813.41**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****€129K**

€129K/yr · 139K searches

**Growth**

**Bad****-9.9%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend