---
title: "Search terms — therian - Flapen"
canonical_url: "https://flapen.com/research/de/spielzeug/therian/search-terms"
last_updated: "2026-08-09T23:53:08.885Z"
locale: en
meta:
  description: "Niche score 50/100 · €66K/yr market · 200K searches/yr · €13.28 avg price. Soft demand (-20.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · €66K/yr market · 200K searches/yr · €13.28 avg price. Soft demand (-20.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — therian - Flapen"
---

# **therian**

**Worth a look**

Shows a thin review moat (65 avg reviews), but soft demand (-20.1% this quarter) keeps it on the watch list.

Market size 16Growth 15Conversion 31Competition 60Returns 97Price range 64Avg price 61Brand share 84Review moat 97Quality gap 37

**Review moat**

**Incredible****64.81**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****51%**

top-5 brand share — no brand owns this niche

**Price range**

**Good****€7.82–€27.68**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****€13.28**

avg listing price — sweet spot $15–$100

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****€66K**

€66K/yr · 200K searches

**Growth**

**Bad****-20.1%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=de&signal=out_of_stock "OOS rate > 10%")

## Search terms