---
title: "Steve Harrington — €12K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/spielzeug/steve-harrington"
last_updated: "2026-08-07T01:14:20.416Z"
locale: en
meta:
description: "Niche score 30/100 · €12K/yr market · 275K searches/yr · €8.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · €12K/yr market · 275K searches/yr · €8.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Steve Harrington — €12K/yr Amazon DE Niche (2026) - Flapen"
---
# **steve harrington**
**Skip it**
Soft demand (-60.6% this quarter) — this niche doesn't clear our bar today.
Market size 3Growth 0Conversion 6Competition 65Returns 97Price range 50Avg price 24Brand share 0Review moat 70Quality gap 19
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****692.68**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****€4.58–€25.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****€8.80**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****€12K**
€12K/yr · 275K searches
**Growth**
**Bad****-60.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, steve harrington is a €12K/yr Amazon Germany market (275K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **steve harrington market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **€26K–€35K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#1,286**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **3%**
- **Out of stock**
- **8.3%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **—flat
**Sellers**
**103**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 85%
**Open market**
**0%**
- Funko97% - SKYTEX UK1% - Pyramid International1% - Elbenwald1% - Stranger Things1%
## **Demand**
Weekly Amazon search volume, last 24 weeks — -60.6% search growth over the last 90 days.
5K3KFeb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/de/spielzeug/steve-harrington/trend)
## **Top steve harrington search terms**
- **funko pop keychain**51K/yr-31.1%0.2% conv. - **funko pop schlüsselanhänger**44K/yr-28.5%0.4% conv. - **funko keychain**13K/yr-14.7%0.7% conv. - **funko schlüsselanhänger**9K/yr-17.0%0.5% conv. - **funko pop anhänger**10K/yr-30.8%0.0% conv. - **stranger things schlüsselanhänger**26K/yr-78.7%0.7% conv. - **steve harrington**27K/yr-82.9%0.6% conv. - **stranger things anhänger**12K/yr-76.6%0.8% conv. - **steve harrington funko pop**20K/yr-85.9%0.3% conv. - **stranger things steve**13K/yr-80.0%0.9% conv. [**All search terms **](https://flapen.com/research/de/spielzeug/steve-harrington/search-terms)
## **Top steve harrington products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€3626%€7259%€1K12%€1K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko POP! Keychain: One Piece - Shanks - Schlüsselanhänger Origineller Schlüsselring - Sammelbare Minifigur - Kleinigkeit für den Nikolausstiefel - Geschenkidee - Offizielles Merchandise**Funko**€5.33**4.6★32 rev](https://www.amazon.de/dp/B0FCFWYSR6) [2**Funko Pop! Keychain: One Piece - Monkey D. Luffy Gear 5- Neuartiger Schlüsselanhänger - Vinyl-Minifigur Zum Sammeln - Strumpffüller - Geschenkidee - Offizielle Handelswaren - Anime Fans**Funko**€5.38**4.7★45 rev](https://www.amazon.de/dp/B0FQCJYRWG) [3**Funko POP! Keychain: Stranger Things Season 5 - Eleven - Neuartiger Schlüsselanhänger - Vinyl-Minifigur Zum Sammeln - Strumpffüller - Geschenkidee - Offizielle Handelswaren**Funko**€8.82**4.9★105 rev](https://www.amazon.de/dp/B0DYK2B8GG) [4**Funko POP! Keychain: Marvel - Spider-Man Brand New Day - Spider-Man - Metallic - Schlüsselanhänger Origineller Schlüsselring - Sammelbare Minifigur - Kleinigkeit für den Nikolausstiefel**Funko**€5.43**4.1★6 rev](https://www.amazon.de/dp/B08HH92Q1D) [5**Funko POP! Keychain: Sanrio - Hello Kitty - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler und zur Ausstellung**Funko**€7.42**4.9★93 rev](https://www.amazon.de/dp/B0DSWFF69M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Funko POP! Keychain: Marvel - Spider-Man Brand New Day - Spider-Man - Metallic - Schlüsselanhänger Origineller Schlüsselring - Sammelbare Minifigur - Kleinigkeit für den Nikolausstiefel**Funko**€5.43**6 rev2mo ago](https://www.amazon.de/dp/B08HH92Q1D) [**Funko Pop! Keychain: One Piece - Monkey D. Luffy Gear 5- Neuartiger Schlüsselanhänger - Vinyl-Minifigur Zum Sammeln - Strumpffüller - Geschenkidee - Offizielle Handelswaren - Anime Fans**Funko**€5.38**45 rev4mo ago](https://www.amazon.de/dp/B0FQCJYRWG) [**Funko POP! Keychain: Netflix - One Piece - Chopper - Schlüsselanhänger Origineller Schlüsselring - Sammelbare Minifigur - Kleinigkeit für den Nikolausstiefel - Geschenkidee - Offizielles Merchandise**Funko**€9.23**35 rev5mo ago](https://www.amazon.de/dp/B08HH6ZCKG) [**Funko POP! Keychain: Lilo & Stitch- Tuber Stitch - Schlüsselanhänger Origineller Schlüsselring - Sammelbare Minifigur - Kleinigkeit für den Nikolausstiefel - Geschenkidee - Offizielles Merchandise**Funko**€5.60**16 rev5mo ago](https://www.amazon.de/dp/B08HH5SV6X) [**Funko POP! Keychain: One Piece - Shanks - Schlüsselanhänger Origineller Schlüsselring - Sammelbare Minifigur - Kleinigkeit für den Nikolausstiefel - Geschenkidee - Offizielles Merchandise**Funko**€5.33**32 rev6mo ago](https://www.amazon.de/dp/B0FCFWYSR6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Funko POP! Keychain: Marvel - Spider-Man Brand New Day - Spider-Man - Metallic - Schlüsselanhänger Origineller Schlüsselring - Sammelbare Minifigur - Kleinigkeit für den Nikolausstiefel**Funko**€5.43**4.1★**▲ 356%**](https://www.amazon.de/dp/B08HH92Q1D) [**Funko Pop! Keychain: One Piece - Monkey D. Luffy Gear 5- Neuartiger Schlüsselanhänger - Vinyl-Minifigur Zum Sammeln - Strumpffüller - Geschenkidee - Offizielle Handelswaren - Anime Fans**Funko**€5.38**4.7★**▲ 353%**](https://www.amazon.de/dp/B0FQCJYRWG) [**Funko Pop! Keychain: Five Nights at Freddys (FNAF) - Radioactive Foxy - Neuartiger Schlüsselanhänger - Vinyl-Minifigur Zum Sammeln - Strumpffüller - Geschenkidee - Offizielle Handelswaren**Funko**€5.98**4.4★**▲ 346%**](https://www.amazon.de/dp/B09DL822TV) [**Funko POP! Keychain: Lilo & Stitch- Tuber Stitch - Schlüsselanhänger Origineller Schlüsselring - Sammelbare Minifigur - Kleinigkeit für den Nikolausstiefel - Geschenkidee - Offizielles Merchandise**Funko**€5.60**5.0★**▲ 311%**](https://www.amazon.de/dp/B08HH5SV6X) [**Skytex UK Harrington-Jacke Klassisch/Retro/Mod in 10 Farben erhältlich Größen XS-8XL Gr. Medium beige**SKYTEX UK**€25.24**4.4★**▲ 243%**](https://www.amazon.de/dp/B00DREZYV6)
**~~View all trending →~~**
## **What buyers say about steve harrington**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**31%
*“Schönes Produkt”*
**beworben Vs Tatsächliches Produkt**30%
*“Produkt wie versprochen”*
**Sammlungsobjekte**10%
*“Tolle Sammel Figur”*
**Haltbarkeit**8%
*“Trotz täglicher Nutzung zeigt er bisher keinerlei Abnutzungserscheinungen”*
**Design insgesamt**5%
*“Optisch sehr schön”*
**Helligkeit/Glanz/Glühen**5%
*“Die kleinen Schuhe glitzern”*
**Farbe**3%
*“die Farben sind kräftig”*
**Geschenk Zweck**3%
*“Wundervolles Geschenk 🎁 toll verarbeitet”*
**Einfache Reinigung**2%
*“Die Verarbeitung ist wie gewohnt top – saubere Details, nichts schief oder billig gemacht”*
**Stärke**1%
*“Der Anhänger ist stabil, leicht und perfekt für Schlüsselbund, Rucksack oder Tasche geeignet”*
### **What buyers complain about **
**Haltbarkeit**50%
*“Der Hut hat sich sofort gelöst”*
**Qualität insgesamt**33%
*“Schlechte Qualität und rausgeworfenes Geld”*
### **Top return reasons **
**Gesamtgröße**40%
**Defekt Material/Teile**20%
**Produktzustand**20%
**Materialqualität**10%
**Geschenk Zweck**10%
## **Common questions**
- **Is steve harrington profitable to sell on Amazon Germany?**
- The niche generates €12K/yr across 38 tracked products. 3 of 19 products launched in the last 360 days are still selling. 90-day search growth is -60.6%. Flapen's verdict: Skip it (30/100).
- **How competitive is the steve harrington niche?**
- 5 brands and 103 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in steve harrington?**
- Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt. The return rate is 0.6%.
- **What does it cost to enter the steve harrington niche?**
- Listings span €4.58–€25.24; the average listing price is €8.80 (sweet spot $15–$100). The average incumbent carries 693 reviews — the moat a new listing must climb.
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