---
title: "Search terms — squishy - Flapen"
canonical_url: "https://flapen.com/research/de/spielzeug/squishy/search-terms"
last_updated: "2026-07-21T15:44:57.350Z"
locale: en
meta:
  description: "Niche score 76/100 · €747K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 76/100 · €747K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — squishy - Flapen"
---

# **squishy**

**Worth a look**

Shows beatable incumbent ratings (3.2★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 71Growth 99Conversion 13Competition 85Returns 95Price range 40Avg price 41Brand share 89Review moat 85Quality gap 100

**Quality gap**

**Incredible****3.2★**

avg incumbent rating — lower means beatable quality

**Growth**

**Incredible****+258.7%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Brand share**

**Great****46%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Review moat**

**Great****292.32**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****€747K**

€747K/yr · 6.6M searches

**Avg price**

**Okay****€10.91**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****€1.65–€23.91**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale