---
title: "Squishy — €747K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/spielzeug/squishy"
last_updated: "2026-07-21T11:31:28.746Z"
locale: en
meta:
description: "Niche score 76/100 · €747K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 76/100 · €747K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Squishy — €747K/yr Amazon DE Niche (2026) - Flapen"
---
# **squishy**
**Worth a look**
Shows beatable incumbent ratings (3.2★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 71Growth 99Conversion 13Competition 85Returns 95Price range 40Avg price 41Brand share 89Review moat 85Quality gap 100
**Quality gap**
**Incredible****3.2★**
avg incumbent rating — lower means beatable quality
**Growth**
**Incredible****+258.7%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.9%**
return rate — above 6% kills the launch gate
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Review moat**
**Great****292.32**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****€747K**
€747K/yr · 6.6M searches
**Avg price**
**Okay****€10.91**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****€1.65–€23.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, squishy is a €747K/yr Amazon Germany market (6.6M searches/yr). The top 5 brands hold 46% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 76/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **squishy market data**
- **Units sold / yr**
- **80K–100K**
- avg 750–1,000/product
- **Revenue / yr**
- **€873K–€1.1M**
- units × avg price
- **Launch success**
- **53%**
- 30 of 57 new (360d)
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#214**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **91%**
- **Out of stock**
- **19.8%**
- **Avg brand age**
- **21 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**45 **▼falling
**Sellers**
**65**
**Top-5 brand share**
**46%**
Top 20: 83%
**Top-5 click share**
**30%**
Top 20: 65%
**Open market**
**47%**
- G CELOXO13% - HeartGlobal10% - TRENDHAUS9% - HESUSUSI7% - Pipihome7% - LESONG7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +258.7% search growth over the last 90 days.
450K350KSpike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 7.8×
[**Open Trend **](https://flapen.com/research/de/spielzeug/squishy/trend)
## **Top squishy search terms**
- **squishy**3.0M/yr+269.8%0.3% conv. - **dumpling squishy**1.2M/yr+494.3%0.3% conv. - **squishy dumpling**375K/yr+618.7%0.3% conv. - **squishies**308K/yr+258.1%0.2% conv. - **stressball**567K/yr+7.8%0.7% conv. - **squishy set**128K/yr+367.8%0.1% conv. - **dumplings squishy**81K/yr+275.0%0.3% conv. - **squishy günstig**61K/yr>1,000%0.1% conv. - **stressball kinder**227K/yr+7.1%0.8% conv. - **dumpling squishy mystery**88K/yr+60.7%0.3% conv. [**All search terms **](https://flapen.com/research/de/spielzeug/squishy/search-terms)
## **Top squishy products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€22K6%€45K9%€67K12%€90K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 68 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TRENDHAUS 967770 - XXL Anti-Stress Squeeze Super Cheese ca. 9 5 x 9 5 x 8 cm Squishy in Käse-Form Stressball für Kinder und Erwachsene**TRENDHAUS**€8.93**3.7★137 rev](https://www.amazon.de/dp/B0GPDGJM77) [2**Glitzer Squishy Dumpling XXL Viral Mystery | TikTok Trend Überraschungs Anti-Stress Spielzeug für Kinder | Super weiche Squishys Dumplings zum sammeln Büro Mochi Baozi (1 Stück - Matte)**G CELOXO**€14.89**2.1★65 rev](https://www.amazon.de/dp/B0GZX2P6RN) [3**1x Squishy Dumplings Buns mit Box Anti-Stress Spielzeug Große 10 cm Mystery Dumplings Geschenkidee für Kinder & Erwachsene +Heartglobal Versandschutz**HeartGlobal**€8.45**2.8★17 rev](https://www.amazon.de/dp/B0GX2XD2MD) [4**XXL Squishy Dumpling Glitzer Viral Mystery - Trend Überraschungs Anti-Stress Spielzeug für Kinder - Super weiche Squishys zum sammeln - Steamed Buns Anti Stress Ball Knetball Baozi Mochi Büro**G CELOXO**€15.61**1.8★15 rev](https://www.amazon.de/dp/B0H6JSNTMN) [5**LESONG 3 Stück Sensory Stress Balls Anti Stress bälle Anti Stress Spielzeug für Kinder Erwachsene Squishy Ball Stressabbau für ADHD Autismus Geburtstag Klassenzimmer Geschenke**LESONG**€14.27**3.4★133 rev](https://www.amazon.de/dp/B0DRWM5JKM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bao Bun Stress Balls**Bukbas**€9.60**16 revtoday](https://www.amazon.de/dp/B0GTXXJXSS) [**Dumpling Squishy Knödel Quetschball Antistress Fidget Toy Kinder Erwachsene**TrendandStylez**€12.83**0 rev2w ago](https://www.amazon.de/dp/B0H75XB184) [**XXL Squishy Dumpling Glitzer Viral Mystery - Trend Überraschungs Anti-Stress Spielzeug für Kinder - Super weiche Squishys zum sammeln - Steamed Buns Anti Stress Ball Knetball Baozi Mochi Büro**G CELOXO**€15.61**15 rev3w ago](https://www.amazon.de/dp/B0H6JSNTMN) [**LESONG 8 Stück Sensory Stress Ball Anti Stress Ball Squishy Ball Farbwechsel Stressball Quetschball Stressabbau Spielzeug für Kinder Erwachsene Geburtstag Geschenke ADHD Autismus**LESONG**€13.09**136 rev3w ago](https://www.amazon.de/dp/B0DQTK4B51) [**Squishy Fun Box Mystery Set Blindbox Malzzucker kreativ langsam zurückkehrende Squishies Fidget-Entlastung Handentspannung Schreibtischdekoration Partygeschenk Geschenke für Erwachsene (#A)**Siebkorb**€20.48**3 rev1mo ago](https://www.amazon.de/dp/B0H5BZK7LX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TKGEOUE 1 Zufällig Dumplings Squishy with Steamer Box - Non-Edible Stressabbau-Spielzeug Squishy für Erwachsene Ideal als Partygeschenk oder Goodie Bag (A)**TKGEOUE**€13.76**2.2★**▲ 35%**](https://www.amazon.de/dp/B0GSVM852R) [**Dumpling Squishy Mystery Giant Dumpling Squishy Original 7cm Dumplings Mystery Box XXL Stressabbau-Spielzeug für Erwachsene Ideal**Reiteag**€12.38**2.6★**▲ 34%**](https://www.amazon.de/dp/B0GX11BY1X) [**Dumpling Squishy Knödel Quetschball Antistress Fidget Toy Kinder Erwachsene**TrendandStylez**€12.83**0.0★**▲ 33%**](https://www.amazon.de/dp/B0H75XB184) [**Squishy Stressball Giant Squishies Fidget Toys für Erwachsene & Kinder Sensorik Anti Stress Spielzeug für ADHS Squeeze Antistressball Toy für Autismus Stressabbau Geschenke**Pipihome**€9.42**2.8★**▲ 33%**](https://www.amazon.de/dp/B0GY11P3V5) [**Mystery Dumplings Squishy Buns 1er 3er 4er Set Glitzer & Matt Überraschungsfarbe 5 5cm Squeeze Toy mit Steamer Box Anti Stress Ball Knetball Baozi Mochi Büro (1er - Glitzer)**TrendandStylez**€12.56**1.5★**▲ 33%**](https://www.amazon.de/dp/B0H4B7M4JZ)
**~~View all trending →~~**
## **What buyers say about squishy**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Spaß/Unterhaltungserlebnis**13%
*“Super Spielspass”*
**Qualität insgesamt**12%
*“Super Qualität”*
**Weiches Gefühl**7%
*“Das TPR-Material ist angenehm weich”*
**beworben Vs Tatsächliches Produkt**7%
*“alles super, wie bestellt”*
**Geschenk Zweck**5%
*“Süße Geschenkidee”*
**Benutzerfreundlichkeit**5%
*“Gute Handhabung”*
**Design insgesamt**4%
*“Sehr süße Designs”*
**Haltbarkeit**4%
*“trotzdem sehr robust”*
**Komfort insgesamt**4%
*“Sie liegen angenehm in der Hand”*
**Gesamtgröße**4%
*“Passt”*
### **What buyers complain about **
**Haltbarkeit**26%
*“Literally lasted 5 minutes before breaking”*
**Geruch**23%
*“stinky”*
**Qualität insgesamt**15%
*“Ungenügende Qualität”*
**Haftung/Klebrigkeit**7%
*“sind aber total klebrig.”*
**Preis-Leistungs-Verhältnis**7%
*“Schade um knapp 11 Euro”*
**beworben Vs Tatsächliches Produkt**4%
*“Bilder irreführend”*
**Gesamtgröße**2%
*“Sind winzig klein”*
**Defekt Material/Teile**1%
*“Leider kam dieses Produkt schon beschädigt bei uns an”*
**Farbe**1%
*“Farbe ab und”*
**Hartes Gefühl**1%
*“etwas hart”*
### **Top return reasons **
**Geruch**23%
**Defekt Material/Teile**12%
**Qualität insgesamt**9%
**Gesamtgröße**9%
**Haltbarkeit**8%
**Haftung/Klebrigkeit**6%
**Auslaufsicher**5%
**beworben Vs Tatsächliches Produkt**5%
**Materialqualität**3%
**Funktionalität insgesamt**3%
## **Common questions**
- **Is squishy profitable to sell on Amazon Germany?**
- The niche generates €747K/yr across 68 tracked products. 30 of 57 products launched in the last 360 days are still selling. 90-day search growth is +258.7%. Flapen's verdict: Worth a look (76/100).
- **How competitive is the squishy niche?**
- 45 brands and 65 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in squishy?**
- Top complaints mined from reviews: Haltbarkeit, Geruch, Qualität insgesamt. The return rate is 0.9%.
- **When does demand for squishy peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 7.8× the quietest.
- **What does it cost to enter the squishy niche?**
- Listings span €1.65–€23.91; the average listing price is €10.91 (sweet spot $15–$100). The average incumbent carries 292 reviews — the moat a new listing must climb.
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