---
title: "Squid Game — €0/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/spielzeug/squid-game"
last_updated: "2026-08-09T11:30:56.066Z"
locale: en
meta:
description: "Niche score 29/100 · €0/yr market · 299K searches/yr · €29.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · €0/yr market · 299K searches/yr · €29.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Squid Game — €0/yr Amazon DE Niche (2026) - Flapen"
---
# **squid game**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 0Conversion 0Competition 20Returns 25Price range 76Avg price 95Brand share 6Review moat 92Quality gap 96
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Incredible****€29.65**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****166.92**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****€4.87–€48.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Bad****5.1%**
return rate — above 5% kills the launch gate
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****€0**
€0/yr · 299K searches
**Growth**
**Bad****-90.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=de&signal=quality_gap "Avg rating < 4.0") [** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, squid game is a €0/yr Amazon Germany market (299K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 29/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **squid game market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **€59K–€74K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#2,145**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **67%**
- **Out of stock**
- **23.8%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**0%**
- Disguise60% - Funidelia19% - Maskworld13% - Rubie's3% - Costumed3% - Boland2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 80 weeks — -90.0% search growth over the last 90 days.
300K200KSpike '25Prime Day '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb · busiest ÷ quietest = 30.0×
[**Open Trend **](https://flapen.com/research/de/spielzeug/squid-game/trend)
## **Top squid game search terms**
- **squid game kostüme**122K/yr-82.2%0.1% conv. - **squid game kostüm**47K/yr-85.9%0.1% conv. - **squid game kostüme kinder**59K/yr-97.9%0.3% conv. - **squid game kostüm kinder**26K/yr-92.1%0.0% conv. - **squid gamer kostüm**9K/yr-80.5%0.0% conv. - **squid game anzug**12K/yr-67.1%0.0% conv. - **squid game costume**5K/yr-79.8%0.0% conv. - **squidgame kostüm**5K/yr-75.5%0.0% conv. - **kostüm squid game**6K/yr-93.2%0.0% conv. - **squad game kostüm**3K/yr-88.1%0.0% conv. [**All search terms **](https://flapen.com/research/de/spielzeug/squid-game/search-terms)
## **Top squid game products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%€030%€045%€060%€01101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Disguise Netflix Squid Game Player 456 Trainingsanzug für Erwachsene offizielles Squid Games perfekt für Halloween inklusive 2-teiligem Trainingsanzug und 456-Shirt Unisex Größe L/XL (40-46)**Disguise**€26.96**3.1★135 rev](https://www.amazon.de/dp/B07KWR4ZQM) [2**Disguise Netflix Squid Game Player 456 Trainingsanzug für Erwachsene offizielles Squid Games perfekt für Halloween inklusive 2-teiligem Trainingsanzug und 456-Shirt Unisex Größe S/M (34-40)**Disguise**€31.59**3.1★135 rev](https://www.amazon.de/dp/B09Q54WTP3) [3**Funidelia Offizielles Squid Game Netflix Kostüm für Herren und Damen mit Dreiecksmaske Overall Squid Game für Erwachsene Karneval Halloween und Partys Größe S - M**Funidelia**€38.36**4.1★154 rev](https://www.amazon.de/dp/B09RQRWKYG) [4**Korean Game Aufseher Kostüm - Overall in Hot-Pink ohne Maske - Größe: XL - Verkleidung Karneval Halloween Motto-Party**Maskworld**€28.69**3.0★5 rev](https://www.amazon.de/dp/B0DT7GGZPC) [5**Funidelia Offizielles Squid Game Netflix Kostüm für Herren und Damen mit Dreiecksmaske Overall Squid Game für Erwachsene Karneval Halloween und Partys Größe XXL**Funidelia**€37.30**4.1★154 rev](https://www.amazon.de/dp/B0BGPR71ZJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rubies Offiziel Squid Game Deluxe Front Man Erwachsenekostüm Verkleidung für Erwachsenen Größe Extra Small**Rubie's**€31.42**33 rev10mo ago](https://www.amazon.de/dp/B0FPFWRQ1V) [**Costumed Boss Game Maske Squid für Halloween & Fasching Bösewicht als Kostüm für Herren & Damen (Boss Mask)**Costumed**€4.87**157 rev1y ago](https://www.amazon.de/dp/B0FDX7Y7SG) [**Korean Game Aufseher Kostüm - Overall in Hot-Pink ohne Maske - Größe: XL - Verkleidung Karneval Halloween Motto-Party**Maskworld**€28.69**5 rev1y ago](https://www.amazon.de/dp/B0DT7GGZPC) [**Korean Game Aufseher Kostüm - Overall in Hot-Pink ohne Maske - Größe: L - Verkleidung Karneval Halloween Motto-Party**Maskworld**€28.07**8 rev1y ago](https://www.amazon.de/dp/B0DT7GPDW8) [**Funidelia Offizielles Squid Game Netflix Kostüm für Herren und Damen mit Dreiecksmaske und Waffe Overall Squid Game für Erwachsene Karneval Halloween und Partys Größe XXL**Funidelia**€48.08**40 rev2y ago](https://www.amazon.de/dp/B0CRZDTCT5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Funidelia Offizielles Squid Game Netflix Kostüm für Herren und Damen mit Dreiecksmaske und Waffe Overall Squid Game für Erwachsene Karneval Halloween und Partys Größe XXL**Funidelia**€48.08**3.8★**▲ 233%**](https://www.amazon.de/dp/B0CRZDTCT5) [**Disguise Netflix Squid Game Player 456 Trainingsanzug für Erwachsene offizielles Squid Games perfekt für Halloween inklusive 2-teiligem Trainingsanzug und 456-Shirt Unisex Größe L/XL (40-46)**Disguise**€26.96**3.1★**▲ 228%**](https://www.amazon.de/dp/B07KWR4ZQM) [**Disguise Netflix Squid Game Player 456 Trainingsanzug für Erwachsene offizielles Squid Games perfekt für Halloween inklusive 2-teiligem Trainingsanzug und 456-Shirt Unisex Größe S/M (34-40)**Disguise**€31.59**3.1★**▲ 164%**](https://www.amazon.de/dp/B09Q54WTP3) [**Funidelia Offizielles Squid Game Netflix Kostüm für Herren und Damen mit Dreiecksmaske Overall Squid Game für Erwachsene Karneval Halloween und Partys Größe S - M**Funidelia**€38.36**4.1★**▼ 19%**](https://www.amazon.de/dp/B09RQRWKYG) [**Funidelia Offizielles Squid Game Netflix Kostüm für Herren und Damen mit Dreiecksmaske Overall Squid Game für Erwachsene Karneval Halloween und Partys Größe XXL**Funidelia**€37.30**4.1★**▼ 32%**](https://www.amazon.de/dp/B0BGPR71ZJ)
**~~View all trending →~~**
## **What buyers say about squid game**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**31%
*“Ich bin mit der Qualität sehr zufrieden”*
**beworben Vs Tatsächliches Produkt**22%
*“es passt alles wie beschrieben.”*
**Gesamtgröße**22%
*“es passt alles wie beschrieben”*
**Benutzerfreundlichkeit**8%
*“Für einmal Anwendung gut zu gebrauchen”*
### **What buyers complain about **
**Qualität insgesamt**42%
*“Schlechte Qualität”*
**Gesamtgröße**33%
*“Passt nicht wirklich”*
**Gummiqualität**8%
*“Allerdings leiert das Gummi nach einer gewissen Zeit aus”*
### **Top return reasons **
**Gesamtgröße**76%
**Qualität insgesamt**14%
**Defekt Material/Teile**4%
**Materialqualität**3%
**Design insgesamt**1%
**Farbe**1%
**Haltbarkeit**1%
**Preis-Leistungs-Verhältnis**1%
**Kratzfestigkeit**0%
**Gummiqualität**0%
## **Common questions**
- **Is squid game profitable to sell on Amazon Germany?**
- The niche generates €0/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -90.0%. Flapen's verdict: Skip it (29/100).
- **How competitive is the squid game niche?**
- 6 brands and 30 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in squid game?**
- Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Gummiqualität. The return rate is 5.1% — above our launch gate.
- **When does demand for squid game peak?**
- Demand peaks in Jan–Feb; the busiest month runs 30.0× the quietest.
- **What does it cost to enter the squid game niche?**
- Listings span €4.87–€48.08; the average listing price is €29.65 (sweet spot $15–$100). The average incumbent carries 167 reviews — the moat a new listing must climb.
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