---
title: "Squid Game Mask — €5K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/spielzeug/squid-game-mask"
last_updated: "2026-08-09T13:36:44.324Z"
locale: en
meta:
description: "Niche score 31/100 · €5K/yr market · 32K searches/yr · €8.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · €5K/yr market · 32K searches/yr · €8.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Squid Game Mask — €5K/yr Amazon DE Niche (2026) - Flapen"
---
# **squid game mask**
**Skip it**
Soft demand (-69.3% this quarter) — this niche doesn't clear our bar today.
Market size 1Growth 0Conversion 21Competition 39Returns 46Price range 21Avg price 24Brand share 55Review moat 29Quality gap 94
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,577.39**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****€8.60**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****€3.78–€18.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****€5K**
€5K/yr · 32K searches
**Growth**
**Bad****-69.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, squid game mask is a €5K/yr Amazon Germany market (32K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Feb–Mar–Jul–Oct. Verdict: Skip it — 31/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **squid game mask market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **€9K–€11K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#533**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **61%**
- **Out of stock**
- **22.7%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **195 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**33**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**21%**
- Boland21% - TK Gruppe Timo Klingler17% - Costumed16% - Rubie's9% - Balinco9% - Disguise7%
## **Demand & seasonality**
Weekly Amazon search volume, last 72 weeks — -69.3% search growth over the last 90 days.
13K8KPrime Day '25Spike '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Mar, Jul, Oct · busiest ÷ quietest = 10.4×
[**Open Trend **](https://flapen.com/research/de/spielzeug/squid-game-mask/trend)
## **Top squid game mask search terms**
- **squid game maske**18K/yr-61.9%1.9% conv. - **squid game mask**3K/yr-38.7%1.5% conv. - **squid game masken**5K/yr-48.6%2.6% conv. - **squid game maske kinder**5K/yr-93.5%5.8% conv. - **squad game maske**1K/yr-75.9%5.0% conv. [**All search terms **](https://flapen.com/research/de/spielzeug/squid-game-mask/search-terms)
## **Top squid game mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€23110%€46315%€69420%€925101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Boland Maske Koreanisches Spiel Quadrat**Boland**€5.65**4.2★967 rev](https://www.amazon.de/dp/B09MTBM45G) [2**Costumed Boss Game Maske Squid für Halloween & Fasching Bösewicht als Kostüm für Herren & Damen (Boss Mask)**Costumed**€4.87**3.8★157 rev](https://www.amazon.de/dp/B0FDX7Y7SG) [3**TK Gruppe Timo Klingler Maske Viereck - The Game squid Kostüm - für Halloween Fasching & Karneval als Kostüm für Herren & Damen**TK Gruppe Timo Klingler**€5.97**3.8★3,964 rev](https://www.amazon.de/dp/B09CGVLVG8) [4**Rubies Rubies Offiziel Squid Game Guard Masken-Set (3 Stück) Erwachsenenmaske Größe One Size**Rubie's**€13.29**4.5★25 rev](https://www.amazon.de/dp/B0FPFXL76P) [5**Disguise Netflix Squid Game Dreieck-Kostümmaske für Erwachsene offizielles Squid Games inspiriert von der legendären Squid Games-Reihe perfekt für Halloween und Karneval**Disguise**€8.62**4.1★524 rev](https://www.amazon.de/dp/B07KX4D89M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rubies Rubies Offiziel Squid Game Guard Masken-Set (3 Stück) Erwachsenenmaske Größe One Size**Rubie's**€13.29**25 rev10mo ago](https://www.amazon.de/dp/B0FPFXL76P) [**Boolavard Spiel Cosplay Maske Quadrat Kreis Dreieck Spiel Masken Volle Gesicht Abdeckung (VIP)**Boolavard**€7.49**16 rev11mo ago](https://www.amazon.de/dp/B0FMK9D1GD) [**Costumed Boss Game Maske Squid für Halloween & Fasching Bösewicht als Kostüm für Herren & Damen (Boss Mask)**Costumed**€4.87**157 rev1y ago](https://www.amazon.de/dp/B0FDX7Y7SG) [**Maskworld - Korean Game Aufseher Kostüm-Maske Quadrat - Verkleidung Karneval Halloween & Motto-Party**Maskworld**€7.26**17 rev1y ago](https://www.amazon.de/dp/B09JWX6BG6) [**Aristo Solutions Realistische Squid Spieler 456 3D-Druck Vollgesichtsmaske Atmungsaktiv leicht & bequem ideal für Cosplay Partys Halloween Karnveal & Events The Game Squid**Aristo Solutions**€9.37**659 rev1y ago](https://www.amazon.de/dp/B0DVH7XSPS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rubies Rubies Offiziel Squid Game Guard Masken-Set (3 Stück) Erwachsenenmaske Größe One Size**Rubie's**€13.29**4.5★**▲ 563%**](https://www.amazon.de/dp/B0FPFXL76P) [**fuinloth Sturmhaube Motorrad Skimaske Balaclava UV-Schutz Fahrrad Sturmmaske für Herren/Damen Schwarz**fuinloth**€4.98**4.3★**▲ 447%**](https://www.amazon.de/dp/B086Z2WR6Y) [**(BOX6) (9915299) Adult Squid Game Masks (Square)**amscan**€18.05**4.2★**▲ 232%**](https://www.amazon.de/dp/B09WW45V8C) [**Disguise Netflix Squid Game Dreieck-Kostümmaske für Erwachsene offizielles Squid Games inspiriert von der legendären Squid Games-Reihe perfekt für Halloween und Karneval**Disguise**€8.62**4.1★**▲ 193%**](https://www.amazon.de/dp/B07KX4D89M) [**AMFUN Gesichtshaube Balaclava Gesichtshaube Sturmhaube**AMFUN**€3.78**4.2★**▲ 110%**](https://www.amazon.de/dp/B0CGV4JXDV)
**~~View all trending →~~**
## **What buyers say about squid game mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gesamtgröße**31%
*“Passt”*
**Qualität insgesamt**25%
*“Qualität”*
**beworben Vs Tatsächliches Produkt**23%
*“es passt alles wie beschrieben.”*
**Übung/Sporteignung**6%
*“Für skifahren super”*
**Geruch**3%
*“Gute Qualität, stinkt nicht”*
**Komfort insgesamt**3%
*“Gute Verarbeitung und guter Tragekomfort”*
**Benutzerfreundlichkeit**3%
*“Für einmal Anwendung gut zu gebrauchen”*
### **What buyers complain about **
**Gesamtgröße**25%
*“Passt nicht wirklich”*
**Qualität insgesamt**20%
*“Schlechte Qualität”*
**Dicke**10%
*“Sehr dünn”*
**Haltbarkeit**10%
*“Leider war die Maske nach einmal tragen bereits beidseitig eingerissen”*
**beworben Vs Tatsächliches Produkt**5%
*“Entspricht nicht der Beschreibung”*
**Geruch**5%
*“Fusselt und stinkt”*
**Gummiqualität**5%
*“Allerdings leiert das Gummi nach einer gewissen Zeit aus”*
**Atmungsaktivität**5%
*“Material fühlt sich auch nicht wirklich atmungsaktiv an”*
**Materialqualität**5%
*“Es ist ein sehr dünner synthetischer Stoff”*
### **Top return reasons **
**Gesamtgröße**53%
**Qualität insgesamt**12%
**Materialqualität**8%
**Defekt Material/Teile**4%
**beworben Vs Tatsächliches Produkt**4%
**Dünn**3%
**Komfort insgesamt**3%
**Breite**1%
**Design insgesamt**1%
**Geruch**1%
## **Common questions**
- **Is squid game mask profitable to sell on Amazon Germany?**
- The niche generates €5K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -69.3%. Flapen's verdict: Skip it (31/100).
- **How competitive is the squid game mask niche?**
- 14 brands and 33 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in squid game mask?**
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Dicke. The return rate is 3.3%.
- **When does demand for squid game mask peak?**
- Demand peaks in Feb–Mar–Jul–Oct; the busiest month runs 10.4× the quietest.
- **What does it cost to enter the squid game mask niche?**
- Listings span €3.78–€18.05; the average listing price is €8.60 (sweet spot $15–$100). The average incumbent carries 3,577 reviews — the moat a new listing must climb.
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