---
title: "Spongebob Kuscheltier — €41K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/spielzeug/spongebob-kuscheltier"
last_updated: "2026-08-09T19:58:42.867Z"
locale: en
meta:
description: "Niche score 41/100 · €41K/yr market · 74K searches/yr · €15.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · €41K/yr market · 74K searches/yr · €15.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Spongebob Kuscheltier — €41K/yr Amazon DE Niche (2026) - Flapen"
---
# **spongebob kuscheltier**
**Skip it**
Soft demand (-34.3% this quarter) — this niche doesn't clear our bar today.
Market size 10Growth 8Conversion 44Competition 38Returns 95Price range 66Avg price 77Brand share 40Review moat 81Quality gap 35
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****371.15**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****€15.99**
avg listing price — sweet spot $15–$100
**Price range**
**Good****€8.31–€28.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****€41K**
€41K/yr · 74K searches
**Growth**
**Bad****-34.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, spongebob kuscheltier is a €41K/yr Amazon Germany market (74K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spongebob kuscheltier market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **€40K–€48K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#1,385**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **20%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**116**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**15%**
- Simba32% - TY21% - SpongeBob Squarepants15% - BBSPNG8% - Zuru5% - PLAY BY PLAY4% - Open — no brand owns it (6 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 82 weeks — -34.3% search growth over the last 90 days.
3K2KPrime Day '25Spike '25Black Friday '25Holiday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/de/spielzeug/spongebob-kuscheltier/trend)
## **Top spongebob kuscheltier search terms**
- **spongebob kuscheltier**46K/yr-35.1%3.4% conv. - **spongebob plüschtier**7K/yr-26.8%4.0% conv. - **spongebob plush**5K/yr-19.1%1.1% conv. - **spongebob kissen**6K/yr-35.2%2.1% conv. - **spongebob schwammkopf kuscheltier**10K/yr-48.8%2.1% conv. [**All search terms **](https://flapen.com/research/de/spielzeug/spongebob-kuscheltier/search-terms)
## **Top spongebob kuscheltier products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€4K20%€8K30%€12K40%€16K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ty UK 40466 - Spongebob Plüsch 21 cm**TY**€10.69**4.4★507 rev](https://www.amazon.de/dp/B000LH1CLI) [2**BBSPONGE Spongebob - Plüschtiere Bob 11 / 28cm Super weiche Qualität**SpongeBob Squarepants**€14.32**4.7★2,620 rev](https://www.amazon.de/dp/B07NDF46S6) [3**Simba 109491000 - Spongebob Schwammkopf Plüsch 35cm Plüschfigur mit recyceltem Füllmaterial ab den ersten Lebensmonaten**Simba**€15.73**4.7★808 rev](https://www.amazon.de/dp/B0BQ75Y5X7) [4**BBSPNG SpongeBob - Plüsch Gary 866/22cm Qualität soft**BBSPNG**€10.49**4.6★461 rev](https://www.amazon.de/dp/B07PY98XMR) [5**Simba Plüschtier Patrick 20 cm Spongebob weiches und angenehmes Material Füllung 100% recycelt offizielles Lizenzprodukt geeignet für alle Altersgruppen (109491002PAT)**Simba**€11.81**4.6★207 rev](https://www.amazon.de/dp/B0BZYVKS1K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Play by Play Spongebob Schwammkopf Plüschfigur 50 cm XL Kuscheltier Offizielles Lizenzprodukt Cartoon Stofftier**Play by Play**€28.11**2 rev4mo ago](https://www.amazon.de/dp/B09HMT7LBT) [**PLAY BY PLAY Spongebob Schwammkopf Plüschtier 22 cm Varianten Spongebob Patrick & Gary Kuscheltier Ref. 760025631 (Spongebob)**PLAY BY PLAY**€13.77**9 rev9mo ago](https://www.amazon.de/dp/B0FSY3TSS4) [**Get Trend SpongeBob SquarePants 3D Kuschelkissen für Kinder & Erwachsene Fleece Plüsch Sofakissen Deko für Couch & Schlafzimmer Kinder Geschenke**Get Trend**€15.37**413 rev1y ago](https://www.amazon.de/dp/B0FDHQT7KL) [**Snackles Figur Spongebob Schwammkopf 13 cm großes Plüschspielzeug von ZURU Plüschspielzeug mit Snack-Accessoire**Zuru**€8.31**200 rev1y ago](https://www.amazon.de/dp/B0DR3SQV8F) [**Snackles Figur Spongebob Schwammkopf 35 cm großes Plüschspielzeug (Gary The Snail) von ZURU Plüschspielzeug mit Snack-Accessoire**Snackles**€23.92**166 rev1y ago](https://www.amazon.de/dp/B0DR3LD4QV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Play by Play Spongebob Schwammkopf Plüschfigur 50 cm XL Kuscheltier Offizielles Lizenzprodukt Cartoon Stofftier**Play by Play**€28.11**5.0★**▲ 263%**](https://www.amazon.de/dp/B09HMT7LBT) [**Snackles Figur Spongebob Schwammkopf 13 cm großes Plüschspielzeug von ZURU Plüschspielzeug mit Snack-Accessoire**Zuru**€8.31**4.4★**▲ 61%**](https://www.amazon.de/dp/B0DR3SQV8F) [**Herding Dekokissen 3er-Set Spongebob Schwammkopf 40 x 40 cm Zum Kuscheln und als Dekoration Polyester Mehrfarbig**Herding**€20.94**4.5★**▲ 57%**](https://www.amazon.de/dp/B0F6YT6LJ7) [**United Labels Spongebob Schwammkopf Kissen Allover - Dekokissen Sitzkissen 30 x 30cm**United Labels**€12.44**4.6★**▲ 51%**](https://www.amazon.de/dp/B0C7RBC9CJ) [**BBSPONGE Spongebob - Plüschtiere Bob 11 / 28cm Super weiche Qualität**SpongeBob Squarepants**€14.32**4.7★**▲ 34%**](https://www.amazon.de/dp/B07NDF46S6)
**~~View all trending →~~**
## **What buyers say about spongebob kuscheltier**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**28%
*“Super Qualität”*
**Weiches Gefühl**18%
*“Kuschelig”*
**Geschenk Zweck**12%
*“Super Geschenk für Fans”*
**beworben Vs Tatsächliches Produkt**8%
*“Man bekommt was man bestellt”*
**Spaß/Unterhaltungserlebnis**6%
*“Lustig”*
**Kissen**6%
*“Super weiches Kuschkissen”*
**Gesamtgröße**6%
*“super Größe”*
**Preis-Leistungs-Verhältnis**5%
*“das Preis-Leistungs-Verhältnis stimmt ebenfalls.”*
**Design insgesamt**2%
*“Elegant und schön”*
**Farbe**2%
*“Plauschig, schöne Farben, super Größe, Preis/ Leistung ist gut”*
### **What buyers complain about **
**beworben Vs Tatsächliches Produkt**33%
*“Entspricht nicht den Fotos”*
**Preis-Leistungs-Verhältnis**29%
*“recht teuer”*
**Gesamtgröße**21%
*“Aber es ist statt 35 cm, nur 30 cm lang”*
**Hartes Gefühl**4%
*“Etwas zu hart”*
### **Top return reasons **
**Gesamtgröße**54%
**beworben Vs Tatsächliches Produkt**20%
**Nähen/Finish/Polieren**6%
**Qualität insgesamt**5%
**Geruch**4%
**Design insgesamt**3%
**Farbe**2%
**Defekt Material/Teile**1%
**Helligkeit/Glanz/Glühen**1%
**Benutzerfreundlichkeit**1%
## **Common questions**
- **Is spongebob kuscheltier profitable to sell on Amazon Germany?**
- The niche generates €41K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -34.3%. Flapen's verdict: Skip it (41/100).
- **How competitive is the spongebob kuscheltier niche?**
- 12 brands and 116 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in spongebob kuscheltier?**
- Top complaints mined from reviews: beworben Vs Tatsächliches Produkt, Preis-Leistungs-Verhältnis, Gesamtgröße. The return rate is 1.0%.
- **When does demand for spongebob kuscheltier peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the spongebob kuscheltier niche?**
- Listings span €8.31–€28.11; the average listing price is €15.99 (sweet spot $15–$100). The average incumbent carries 371 reviews — the moat a new listing must climb.
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