---
title: "Search terms — spielzeug 18 monate - Flapen"
canonical_url: "https://flapen.com/research/de/spielzeug/spielzeug-18-monate/search-terms"
last_updated: "2026-08-10T11:12:33.436Z"
locale: en
meta:
  description: "Niche score 41/100 · €220K/yr market · 650K searches/yr · €9.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · €220K/yr market · 650K searches/yr · €9.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — spielzeug 18 monate - Flapen"
---

# **spielzeug 18 monate**

**Skip it**

Soft demand (-40.5% this quarter) — this niche doesn't clear our bar today.

Market size 42Growth 5Conversion 45Competition 65Returns 96Price range 36Avg price 29Brand share 23Review moat 58Quality gap 19

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****1,175.06**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****€220K**

€220K/yr · 650K searches

**Price range**

**Okay****€4.51–€20.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****€9.46**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-40.5%**

90-day search growth — must beat 0% to launch

## Search terms