---
title: "Smiski — €75K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/spielzeug/smiski"
last_updated: "2026-08-06T23:50:40.940Z"
locale: en
meta:
description: "Niche score 46/100 · €75K/yr market · 324K searches/yr · €23.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · €75K/yr market · 324K searches/yr · €23.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Smiski — €75K/yr Amazon DE Niche (2026) - Flapen"
---
# **smiski**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 41Conversion 12Competition 47Returns 95Price range 95Avg price 95Brand share 0Review moat 84Quality gap 53
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€23.80**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****€21.03–€27.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****314**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+13.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€75K**
€75K/yr · 324K searches
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, smiski is a €75K/yr Amazon Germany market (324K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **smiski market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **€71K–€95K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#512**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **23%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **—flat
**Sellers**
**21**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 100%
**Open market**
**0%**
- Smiski58% - Dreams29% - Sonny Angel7% - Dreams & Co.6%
## **Demand & seasonality**
Weekly Amazon search volume, last 80 weeks — +13.1% search growth over the last 90 days.
20K15KSpike '25Prime Day '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/de/spielzeug/smiski/trend)
## **Top smiski search terms**
- **smiski**251K/yr+18.5%1.1% conv. - **smiski figures**37K/yr-1.4%1.8% conv. - **smiski lampe**3K/yr+111.3%0.2% conv. - **smiskis figuren**8K/yr-31.7%0.9% conv. - **smiski hipper**4K/yr+3.7%1.1% conv. - **smiski lamp**6K/yr-46.4%0.2% conv. - **smiski figuren**10K/yr-31.6%0.8% conv. - **smiski kaufen**5K/yr-25.9%1.9% conv. [**All search terms **](https://flapen.com/research/de/spielzeug/smiski/search-terms)
## **Top smiski products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€3K8%€6K12%€9K16%€12K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Smiski Eine Figur aus der Serie Birthday leuchtet im Dunkeln**Smiski**€26.06**4.5★334 rev](https://www.amazon.de/dp/B0FRSZB73F) [2**Smiski at Work Eine Figur**Dreams**€22.68**4.5★764 rev](https://www.amazon.de/dp/B09RDVN2R7) [3**Smiski Figur Dressing-Serie phosphoreszierend TU SMI66411**Smiski**€23.51**4.3★119 rev](https://www.amazon.de/dp/B0BL395NPH) [4**Smiski Eine Figur der Serie Sunday leuchtet im Dunkeln**Smiski**€27.77**4.5★52 rev](https://www.amazon.de/dp/B0F21ZX8H6) [5**Dreams Smiski Glow in The Dark Minifigur - Living Serie 1 sortierte Box**Dreams**€23.42**4.5★1,064 rev](https://www.amazon.de/dp/B07JNC3G1T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sonny Angel Smiski-Gurtzubehör Serie 2 leuchtet im Dunkeln Charme-Zubehör (1) sortierte versiegelte Blindbox Original-Mini-Figur**Sonny Angel**€24.97**69 rev7mo ago](https://www.amazon.de/dp/B0G2324W8P) [**Smiski Eine Figur aus der Serie Birthday leuchtet im Dunkeln**Smiski**€26.06**334 rev9mo ago](https://www.amazon.de/dp/B0FRSZB73F) [**Smiski Eine Figur der Serie Sunday leuchtet im Dunkeln**Smiski**€27.77**52 rev1y ago](https://www.amazon.de/dp/B0F21ZX8H6) [**SMISKI Eine im Dunkeln leuchtende Hippers-Serie**Sonny Angel**€23.38**441 rev1y ago](https://www.amazon.de/dp/B0DJDC2FN7) [**Smiski Eine Figur aus der Serie Moving leuchtet im Dunkeln**Smiski**€23.62**533 rev2y ago](https://www.amazon.de/dp/B0CSZ75KSS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sonny Angel Smiski-Gurtzubehör Serie 2 leuchtet im Dunkeln Charme-Zubehör (1) sortierte versiegelte Blindbox Original-Mini-Figur**Sonny Angel**€24.97**4.7★**▲ 182%**](https://www.amazon.de/dp/B0G2324W8P) [**Smiski Eine Figur aus der Serie Birthday leuchtet im Dunkeln**Smiski**€26.06**4.5★**▲ 120%**](https://www.amazon.de/dp/B0FRSZB73F) [**Smiski Figur Serie Yoga**Smiski**€23.43**3.8★**— 7%**](https://www.amazon.de/dp/B084MN4F9V) [**Smiski at Work Eine Figur**Dreams**€22.68**4.5★**— 3%**](https://www.amazon.de/dp/B09RDVN2R7) [**Smiski Museum Blind Box Minifigure**Smiski**€23.91**4.6★**— 2%**](https://www.amazon.de/dp/B08Z8FNMFJ)
**~~View all trending →~~**
## **What buyers say about smiski**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**beworben Vs Tatsächliches Produkt**50%
*“Hat die Erwartung erfüllt”*
**Stärke**25%
*“Ist aber stabil und total niedlich meine Tochter liebt es”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**64%
*“Sehr schade für den Preis”*
**Helligkeit/Glanz/Glühen**14%
*“Mal abgesehen vom Preis ist es wie auf der Abbildung, um es zum Leuchten zu bringen muss man es etwas länger ins Licht halten, die Leuchtdauer im Dunklen verblasst nach ca 30 Minuten”*
**Gewicht schwer**14%
*“Super, nur nicht mit schweren Sachen zusammen bestellen”*
### **Top return reasons **
**Geschenk Zweck**29%
**Gesamtgröße**21%
**Preis-Leistungs-Verhältnis**14%
**Druckqualität**7%
**beworben Vs Tatsächliches Produkt**7%
**Qualität insgesamt**7%
**Defekt Material/Teile**7%
**Nicht nachhaltiges Design**7%
## **Common questions**
- **Is smiski profitable to sell on Amazon Germany?**
- The niche generates €75K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +13.1%. Flapen's verdict: Skip it (46/100).
- **How competitive is the smiski niche?**
- 4 brands and 21 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in smiski?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Helligkeit/Glanz/Glühen, Gewicht schwer. The return rate is 1.0%.
- **When does demand for smiski peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the smiski niche?**
- Listings span €21.03–€27.77; the average listing price is €23.80 (sweet spot $15–$100). The average incumbent carries 314 reviews — the moat a new listing must climb.
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