---
title: "Search terms — shut the box - Flapen"
canonical_url: "https://flapen.com/research/de/spielzeug/shut-the-box/search-terms"
last_updated: "2026-08-09T23:54:23.203Z"
locale: en
meta:
  description: "Niche score 56/100 · €165K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · €165K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — shut the box - Flapen"
---

# **shut the box**

**Worth a look**

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 34Growth 16Conversion 55Competition 73Returns 96Price range 64Avg price 61Brand share 78Review moat 88Quality gap 37

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****236.68**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Great****57%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****€7.34–€28.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****€13.27**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****4.7%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****€165K**

€165K/yr · 268K searches

**Growth**

**Bad****-18.1%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")

## Search terms