[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-de-spielzeug-sandmaennchen":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3169011","Küche, Haushalt & Wohnen","kueche-haushalt-wohnen","\u002Fresearch\u002Fde\u002Fkueche-haushalt-wohnen",4240,1383349502,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"64257031","Drogerie & Körperpflege","drogerie-koerperpflege","\u002Fresearch\u002Fde\u002Fdrogerie-koerperpflege",3237,1276811557,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"569604","Elektronik & Foto","elektronik-foto","\u002Fresearch\u002Fde\u002Felektronik-foto",1823,892037920,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"80085031","Baumarkt","baumarkt","\u002Fresearch\u002Fde\u002Fbaumarkt",3232,737405917,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"340844031","Computer & Zubehör","computer-zubehoer","\u002Fresearch\u002Fde\u002Fcomputer-zubehoer",1375,686948536,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"10925241","Garten","garten","\u002Fresearch\u002Fde\u002Fgarten",2017,519151639,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"12950661","Spielzeug","spielzeug","\u002Fresearch\u002Fde\u002Fspielzeug",2084,508978739,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961465031","Fashion","fashion","\u002Fresearch\u002Fde\u002Ffashion",2560,365637607,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"84231031","Kosmetik","kosmetik","\u002Fresearch\u002Fde\u002Fkosmetik",1260,348748645,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"16435121","Sport & Freizeit","sport-freizeit","\u002Fresearch\u002Fde\u002Fsport-freizeit",1017,309255642,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"79899031","Auto & Motorrad","auto-motorrad","\u002Fresearch\u002Fde\u002Fauto-motorrad",1428,306132836,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"340847031","Lebensmittel & Getränke","lebensmittel-getraenke","\u002Fresearch\u002Fde\u002Flebensmittel-getraenke",1367,264356631,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"192417031","Bürobedarf & Schreibwaren","buerobedarf-schreibwaren","\u002Fresearch\u002Fde\u002Fbuerobedarf-schreibwaren",1305,247282048,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"908824031","Elektro-Großgeräte","elektro-grossgeraete","\u002Fresearch\u002Fde\u002Felektro-grossgeraete",260,180737563,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"340853031","Haustier","haustier","\u002Fresearch\u002Fde\u002Fhaustier",683,160102589,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"357577011","Baby","baby","\u002Fresearch\u002Fde\u002Fbaby",631,152693820,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"5866099031","Gewerbe, Industrie & Wissenschaft","gewerbe-industrie-wissenschaft","\u002Fresearch\u002Fde\u002Fgewerbe-industrie-wissenschaft",490,122120342,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"213084031","Beleuchtung","beleuchtung","\u002Fresearch\u002Fde\u002Fbeleuchtung",678,115871752,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"340850031","Musikinstrumente & DJ-Equipment","musikinstrumente-dj-equipment","\u002Fresearch\u002Fde\u002Fmusikinstrumente-dj-equipment",112,26381458,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"72968031","Sonstiges","sonstiges","\u002Fresearch\u002Fde\u002Fsonstiges",10,498034,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":187,"baselines":227,"demand":232,"seasonality":319,"brandShare":320,"products":342,"feedback":461,"searchTerms":547,"related":587,"lastUpdated":174},"822d6412-e94a-4037-bc4a-d13d46c788cf","de",{"flag":146,"name":148,"currency":149},"Germany","EUR",{"nodeId":47,"label":48,"slug":49,"href":50},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":158,"avgRating":159,"avgReviewCount":160,"avgPrice":161,"priceMin":162,"priceMax":163,"productCount":164,"unitsSoldMax":165,"sponsoredPct":166,"returnRate":167,"successfulLaunches360":168,"newProducts360":169,"amazonNicheId":145,"title":170,"slug":171,"href":172,"leafCategoryName":173,"scrapedAt":174,"brandCount":175,"brandCountYearAgo":142,"sellerCount":176,"signals":177,"avgBsr":178,"pageQuality":168,"unitsSoldMin":179,"unitsSoldAvgMin":180,"unitsSoldAvgMax":181,"revenueMin":182,"revenueMax":183,"avgBrandAgeMonths":184,"avgSellerAgeDays":185,"top20ClickShare":169,"top20BrandShare":169,"primePct":186,"oosRate":168},56893,225041,-0.4804,-0.4006,0.0141,0.7676,0.904,4.52,612,17.93,3.99,39.56,12,3000,0.5833,0.0162,0,1,"sandmännchen","sandmaennchen","\u002Fresearch\u002Fde\u002Fspielzeug\u002Fsandmaennchen","Plüsch-Spielzeug","2026-07-17T03:09:46.523933+00:00",8,51,[],32159,2500,100,250,44825,53790,70,194,0.8333,{"score":188,"verdict":189,"components":190},33,"skip",[191,196,199,203,206,209,212,217,220,223],{"key":192,"score":193,"weight":194,"raw":195},"marketSize",14,0.15,56893.29,{"key":197,"score":198,"weight":194,"raw":155},"growth",5,{"key":200,"score":201,"weight":202,"raw":156},"conversion",18,0.1,{"key":204,"score":205,"weight":194,"raw":157},"competition",19,{"key":207,"score":208,"weight":202,"raw":158},"brandShare",24,{"key":210,"score":211,"weight":202,"raw":159},"qualityGap",38,{"key":213,"score":214,"weight":215,"raw":216},"reviewMoat",72,0.05,611.5,{"key":218,"score":219,"weight":202,"raw":167},"returns",83,{"key":221,"score":222,"weight":215,"raw":161},"avgPrice",82,{"key":224,"score":225,"weight":215,"raw":226},"priceRange",69,0.6904694967669385,{"avgRating":228,"medianPrice":229,"medianReturnRate":230,"nichesTracked":231},4.37,18.99,0.0109,29809,{"points":233,"droppedPartialWeek":318},[234,237,240,243,246,249,252,255,258,261,264,267,270,273,276,279,282,285,288,291,294,297,300,303,306,309,312,315],{"week":235,"volume":236},"2026-01-04",4407,{"week":238,"volume":239},"2026-01-11",5047,{"week":241,"volume":242},"2026-01-18",4312,{"week":244,"volume":245},"2026-01-25",4384,{"week":247,"volume":248},"2026-02-01",4176,{"week":250,"volume":251},"2026-02-08",3971,{"week":253,"volume":254},"2026-02-15",3830,{"week":256,"volume":257},"2026-02-22",3643,{"week":259,"volume":260},"2026-03-01",3439,{"week":262,"volume":263},"2026-03-08",3193,{"week":265,"volume":266},"2026-03-15",3476,{"week":268,"volume":269},"2026-03-22",3598,{"week":271,"volume":272},"2026-03-29",4014,{"week":274,"volume":275},"2026-04-05",4151,{"week":277,"volume":278},"2026-04-12",2868,{"week":280,"volume":281},"2026-04-19",2881,{"week":283,"volume":284},"2026-04-26",2676,{"week":286,"volume":287},"2026-05-03",2261,{"week":289,"volume":290},"2026-05-10",2492,{"week":292,"volume":293},"2026-05-17",2661,{"week":295,"volume":296},"2026-05-24",2114,{"week":298,"volume":299},"2026-05-31",2162,{"week":301,"volume":302},"2026-06-07",2476,{"week":304,"volume":305},"2026-06-14",2228,{"week":307,"volume":308},"2026-06-21",1735,{"week":310,"volume":311},"2026-06-28",1712,{"week":313,"volume":314},"2026-07-05",1877,{"week":316,"volume":317},"2026-07-12",2128,false,null,{"top":321,"otherBrandCount":340,"otherClickShare":341},[322,325,328,331,334,337],{"brand":323,"clickShare":324},"Götz",0.5795,{"brand":326,"clickShare":327},"Heunec",0.14379999999999998,{"brand":329,"clickShare":330},"Bullyland",0.0724,{"brand":332,"clickShare":333},"Unser Sandmännchen",0.064,{"brand":335,"clickShare":336},"Spreadshirt",0.0443,{"brand":338,"clickShare":339},"TROTSCH",0.034,2,0.06199999999999983,[343,354,365,375,384,394,402,413,421,430,441,451],{"asin":344,"title":345,"brand":323,"imageUrl":346,"price":347,"rating":348,"reviews":349,"clickShare90":350,"clickShare360":351,"launchDate":352,"amazonUrl":353},"B0002HZGQ4","Götz 0070101 Sandmann Puppe rot mit Schlafsandbeutel 37 cm","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F413ejIkvXFL.jpg",27.91,4.8,971,0.4008,0.4067,"2005-02-21","https:\u002F\u002Fwww.amazon.de\u002Fdp\u002FB0002HZGQ4",{"asin":355,"title":356,"brand":326,"imageUrl":357,"price":358,"rating":359,"reviews":360,"clickShare90":361,"clickShare360":362,"launchDate":363,"amazonUrl":364},"B0BVZPJR4H","Heunec & Co.KG 649262 Plüschtier 28 cm [Grau]","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31RnTJMv2aL.jpg",12.55,4.5,90,0.1157,0.1455,"2023-02-16","https:\u002F\u002Fwww.amazon.de\u002Fdp\u002FB0BVZPJR4H",{"asin":366,"title":367,"brand":323,"imageUrl":368,"price":163,"rating":369,"reviews":370,"clickShare90":371,"clickShare360":372,"launchDate":373,"amazonUrl":374},"B0DH4P69RG","Götz 2470009 Sandmann Puppe rot 65 Jahre Jubiläumsedition Musikwerk 37 cm","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31WVO0CrWdL.jpg",4.6,34,0.1039,0.0972,"2024-09-16","https:\u002F\u002Fwww.amazon.de\u002Fdp\u002FB0DH4P69RG",{"asin":376,"title":377,"brand":323,"imageUrl":378,"price":379,"rating":369,"reviews":380,"clickShare90":381,"clickShare360":382,"launchDate":352,"amazonUrl":383},"B0002HZGPU","Götz 0070003 Sandmann Puppe grün mit Schlafsandbeutel und Musikwerk 37 cm","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41FsXiFMkJL.jpg",34.7,426,0.0748,0.1003,"https:\u002F\u002Fwww.amazon.de\u002Fdp\u002FB0002HZGPU",{"asin":385,"title":386,"brand":329,"imageUrl":387,"price":388,"rating":389,"reviews":390,"clickShare90":330,"clickShare360":391,"launchDate":392,"amazonUrl":393},"B005F12YF8","Bullyland 43655 - Spielfigur Unser Sandmännchen ca. 8 1 cm detailgetreu ideal als kleines Geschenk für Kinder ab 3 Jahren","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41VsXkwJF7L.jpg",5.95,4.7,158,0.0817,"2011-07-29","https:\u002F\u002Fwww.amazon.de\u002Fdp\u002FB005F12YF8",{"asin":395,"title":396,"brand":335,"imageUrl":397,"price":398,"rating":168,"reviews":168,"clickShare90":336,"clickShare360":399,"launchDate":400,"amazonUrl":401},"B0FMYPY919","Spreadshirt Sandmännchen Winkt Sandmann Merch Kinder Premium T-Shirt 110\u002F116 (4 Jahre) Navy","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31USRFmrJeL.jpg",22.96,0.0069,"2025-08-19","https:\u002F\u002Fwww.amazon.de\u002Fdp\u002FB0FMYPY919",{"asin":403,"title":404,"brand":332,"imageUrl":405,"price":406,"rating":407,"reviews":408,"clickShare90":409,"clickShare360":410,"launchDate":411,"amazonUrl":412},"B0CVL59T26","Unser Sandmännchen SANDMANN GRS\u002FPET Puppe klein","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41qZcRC2YlL.jpg",9.65,4,29,0.0414,0.0546,"2024-02-13","https:\u002F\u002Fwww.amazon.de\u002Fdp\u002FB0CVL59T26",{"asin":414,"title":415,"brand":338,"imageUrl":416,"price":417,"rating":198,"reviews":198,"clickShare90":339,"clickShare360":418,"launchDate":419,"amazonUrl":420},"B0DMTGFVN4","Trötsch Unser Sandmännchen Spiel Ludo","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41e-eDsIGrL.jpg",15.09,0.0202,"2024-11-16","https:\u002F\u002Fwww.amazon.de\u002Fdp\u002FB0DMTGFVN4",{"asin":422,"title":423,"brand":424,"imageUrl":425,"price":162,"rating":369,"reviews":193,"clickShare90":426,"clickShare360":427,"launchDate":428,"amazonUrl":429},"B00XWEHM1G","ostprodukte-versand Hausschuhe Sandmännchen gelb\u002Fgrün Größe 29\u002F30 Kinder-Pantoffeln mit Sandmann-Motiv aus ostdeutscher TV-Tradition inkl. Kochbüchlein & Geschenkkarte","ostprodukte-versand","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41CT8N-tXlL.jpg",0.0315,0.0058,"2015-05-19","https:\u002F\u002Fwww.amazon.de\u002Fdp\u002FB00XWEHM1G",{"asin":431,"title":432,"brand":433,"imageUrl":434,"price":435,"rating":369,"reviews":436,"clickShare90":437,"clickShare360":438,"launchDate":439,"amazonUrl":440},"B0DDXYPWF8","Ansmann LED Nachtlicht Sandmann Nachtlampe für Kinder Automatische Abschaltung Warmweißes Licht Touch Funktion Batteriebetrieben Stilllicht","Ansmann","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41HSKzeckvL.jpg",13.43,4917,0.0305,0.0469,"2024-08-26","https:\u002F\u002Fwww.amazon.de\u002Fdp\u002FB0DDXYPWF8",{"asin":442,"title":443,"brand":326,"imageUrl":444,"price":445,"rating":389,"reviews":446,"clickShare90":447,"clickShare360":448,"launchDate":449,"amazonUrl":450},"B000ESKCO2","HEUNEC 119673 - Sandmann Quatsch-Platsch-Pitti 30cm mit Soundchip Brown","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41r0ci-ZVaL.jpg",14.68,691,0.0281,0.0161,"2006-02-27","https:\u002F\u002Fwww.amazon.de\u002Fdp\u002FB000ESKCO2",{"asin":452,"title":453,"brand":332,"imageUrl":454,"price":445,"rating":455,"reviews":456,"clickShare90":457,"clickShare360":458,"launchDate":459,"amazonUrl":460},"B0CVKQX9JB","Unser Sandmännchen SANDMANN GRS\u002FPET Puppe groß","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41+c4S0+tBL.jpg",3.6,3,0.0226,0.0182,"2024-08-28","https:\u002F\u002Fwww.amazon.de\u002Fdp\u002FB0CVKQX9JB",{"love":462,"hate":511,"returnReasons":529},[463,469,475,480,485,491,496,501,506],{"topic":464,"percentOfMentions":465,"verbatims":466},"Qualität insgesamt",0.16670000000000001,[467,468],"Hochwertig und schön","Niedlich wie immer und gute Verarbeitung",{"topic":470,"percentOfMentions":471,"verbatims":472},"beworben Vs Tatsächliches Produkt",0.125,[473,474],"Detail getreu gearbeitet","Alles wie beschrieben",{"topic":476,"percentOfMentions":471,"verbatims":477},"Helligkeit\u002FGlanz\u002FGlühen",[478,479],"Schöne, hilfreiche Lampe","Die Lampe an sich sieht süß gearbeitet aus",{"topic":481,"percentOfMentions":471,"verbatims":482},"Geschenk Zweck",[483,484],"Ein schönes Geschenk zum 3. Geburtstag","Weihnachtsgeschenk was ankam",{"topic":486,"percentOfMentions":487,"verbatims":488},"Preis-Leistungs-Verhältnis",0.11109999999999999,[489,490],"Nicht zu teuer","Preis-Leistung ist stimmig",{"topic":492,"percentOfMentions":487,"verbatims":493},"Weiches Gefühl",[494,495],"Süss","Schön weich und wertig",{"topic":497,"percentOfMentions":487,"verbatims":498},"Gesamtgröße",[499,500],"Die grösse reicht mir","Größe ist gut",{"topic":502,"percentOfMentions":503,"verbatims":504},"Design insgesamt",0.0833,[505],"Wunderschön gearbeitet",{"topic":507,"percentOfMentions":508,"verbatims":509},"Wecker\u002FTimer-Genauigkeit",0.0417,[510],"der Timer ist sehr sinnvoll.",[512,516,520,523,526],{"topic":464,"percentOfMentions":513,"verbatims":514},0.25,[515],"Minderwertige Qualität",{"topic":517,"percentOfMentions":513,"verbatims":518},"Audioqualität",[519],"Leider ist die Audioqualität sehr schlecht",{"topic":476,"percentOfMentions":513,"verbatims":521},[522],"Beim Sandmann ist es so, wie viele bereits beschrieben haben, etwas ungleichmäßig beleuchtet",{"topic":470,"percentOfMentions":471,"verbatims":524},[525],"nicht wie angegeben 28",{"topic":497,"percentOfMentions":471,"verbatims":527},[528],"Zu klein",[530,532,535,536,539,542,543,545],{"reason":497,"pct":531},0.3077,{"reason":533,"pct":534},"Materialqualität",0.15380000000000002,{"reason":470,"pct":534},{"reason":537,"pct":538},"Defekt Material\u002FTeile",0.11539999999999999,{"reason":540,"pct":541},"Produktzustand",0.07690000000000001,{"reason":464,"pct":541},{"reason":544,"pct":541},"Gewicht schwer",{"reason":517,"pct":546},0.0385,[548,552,557,562,567,572,577,582],{"term":170,"volume":549,"growthQoq":550,"conversionRate":551},118803,-0.5424,0.0022,{"term":553,"volume":554,"growthQoq":555,"conversionRate":556},"sandmann",68595,-0.2211,0.0047,{"term":558,"volume":559,"growthQoq":560,"conversionRate":561},"sandmann kuscheltier",14069,-0.297,0.0249,{"term":563,"volume":564,"growthQoq":565,"conversionRate":566},"unser sandmännchen",7429,-0.0498,0.0006,{"term":568,"volume":569,"growthQoq":570,"conversionRate":571},"sandmännchen puppe",6678,-0.2101,0.0259,{"term":573,"volume":574,"growthQoq":575,"conversionRate":576},"das sandmännchen",2950,-0.106,0.0034,{"term":578,"volume":579,"growthQoq":580,"conversionRate":581},"sandmännchen kuscheltier",2647,-0.3181,0.0224,{"term":583,"volume":584,"growthQoq":585,"conversionRate":586},"sandmann puppe",3870,-0.4271,0.0242,[588,594,599,604,609,614],{"title":589,"href":590,"score":225,"verdict":591,"marketSize":592,"growth90":593},"luftmatratze mit netzboden","\u002Fresearch\u002Fde\u002Fspielzeug\u002Fluftmatratze-mit-netzboden","watch",28075.85,22.7178,{"title":595,"href":596,"score":225,"verdict":591,"marketSize":597,"growth90":598},"luftmatratze mit netz","\u002Fresearch\u002Fde\u002Fspielzeug\u002Fluftmatratze-mit-netz",150537.29,16.8699,{"title":600,"href":601,"score":184,"verdict":591,"marketSize":602,"growth90":603},"butter squishy","\u002Fresearch\u002Fde\u002Fspielzeug\u002Fbutter-squishy",186469.88,13.2512,{"title":605,"href":606,"score":184,"verdict":591,"marketSize":607,"growth90":608},"wasserpistole elektrisch","\u002Fresearch\u002Fde\u002Fspielzeug\u002Fwasserpistole-elektrisch",31503.29,5.7524,{"title":610,"href":611,"score":184,"verdict":591,"marketSize":612,"growth90":613},"ferngesteuertes boot","\u002Fresearch\u002Fde\u002Fspielzeug\u002Fferngesteuertes-boot",477241.44,1.5175,{"title":615,"href":616,"score":184,"verdict":591,"marketSize":617,"growth90":618},"volleyballnetz pool","\u002Fresearch\u002Fde\u002Fspielzeug\u002Fvolleyballnetz-pool",102658.15,14.2346]